Standing at the end of 2020 and starting a new chapter in 2021, there is nothing more ritualistic, more cleansing and nourishing than going to a concert with breathless concentration.
On December 26, 2020, at the National Center for the Performing Arts, high-end customers will be invited to participate in an elegant concert to sincerely express their gratitude for accompanying their colleagues, and will once again become the leader in China’s haute couture clothing industry. Brand Long Qingxiang’s unique way of celebrating the New Year.
With the theme of “Appreciating the National Charm and Respecting the Original Intention”, this New Year’s Appreciation Event also expresses the essence of Long Qingxiang’s corporate culture of displaying the national charm, inheriting inheritance, respecting the Original Intention and being grateful.
Appreciating the beauty of music and expressing gratitude
Long Qingxiang has been doing this for seven consecutive years by giving thanks to high-end customers in the form of a concert. Piety is exactly the same as the ingenuity that has been obsessed with every stitch for hundreds of years.
Every time, no words are needed, all the emotions are in every beating note, as Chen Danqing said: “The human heart is ‘taken out’ by music like this!” Facing customers With deep love, Long Qingxiang wants to express his sincere love without any reservation.
The culture of gratitude to Long Qingxiang attaches equal importance to the ingenuity and craftsmanship of garment making. It is an attitude and pursuit that has long been engraved in the brand’s genes. “Mountains are grateful to the ground for their height; the sea is grateful for the streams, so it is broad; the sky is grateful for the birds, so it is magnificent.” In the process of building the entire broad and profound Chinese traditional culture, gratitude will never be absent. An important role, regarded as a kind of cultivation and virtue.
Long Qingxiang, who is obsessed with inheriting and spreading Chinese culture, internalizes his gratitude into the company’s own values and the profound system of cultural heritage. This is a natural way of adhering to the original intention. The elegant, refined, low-key and restrained brand personality makes music the most appropriate medium to convey deep emotions. Artistic, touching, wonderful…the unique attributes of music perfectly match the brand characteristics of Long Qingxiang.
This New Year’s concert, from the theme of “appreciating the national charm and respecting the original intention” to the careful selection of many Chinese classical and modern repertoires, it is not difficult to see Long Qingxiang’s good performance in cultural inheritance. Hard work.
Use the power of art to reveal the soul of haute couture
For customers, Long Qingxiang’s artistic feedback method is also extremely useful – no one Will refuse the wonderful enjoyment that music brings. Especially in the extremely special year of 2020, such an arrangement is even more thoughtful – let the power of music drive away uneasiness, soothe the heart, regain tranquility and peace, heal the pain of 2020, and prepare for the new 2021.
Not only that, while enjoying the music, you can also hear the beauty of Long Qingxiang’s brand. The rhythm and beauty of art cannot be matched by any brand, but it is the essence of Long Qingxiang’s centuries-old skills.
The ultimate craftsmanship hidden in every stitch creates the soul of Long Qingxiang’s haute couture clothing. The completion of each set of customized clothing, from material selection, design, pattern making, cutting, production, sampling to final garments, requires 406 processes, and a large number of processes are handmade. Wearing such a meticulous piece of work, and from music Just like drawing energy from it, it goes straight to the heart.
Say goodbye to the old and start the new, express nostalgia and look forward to the future. On December 26, we will go to an art appointment with Long Qingxiang. In the resonance of high-end customization and elegant music, we will live up to the beauty and time!
Keywords:
Long Qingxiang
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