Cross-border e-commerce exports increase by %, apparel industry once again becomes the “pioneer”

Cross-border e-commerce has become a hot market topic recently. When the State Council held an executive meeting of the State Council, it specifically deployed relevant policies to promote the healthy and rapid development of cross-border e-commerce, requiring the use of “Internet + foreign trade” to achieve optimal import and export. The reporter learned that at present, corporate giants in the field of apparel and home textiles have taken the lead in entering cross-border e-commerce through capital injection, shareholding and other methods. While adhering to the original main business, they are looking for new ways out with the help of Internet +, and finally walking on two legs. The Ministry of Commerce has predicted that China’s cross-border e-commerce import and export volume will grow to 6.5 trillion yuan in 2016, with an annual growth rate of over 30%.
One hundred yuan pants industry invested in three cross-border e-commerce companies
Shanxi Baiyuan Pants Industry Chain Operation Co., Ltd. can be said to be the pathfinder of “Internet +” in the clothing industry. Since July last year, Baiyuan Pants Industry has spent 1 billion yuan to acquire 100% equity of Global Tesco and entered cross-border e-commerce for the first time. In February this year, Baiyuan Pants Industry spent another 12.24 million yuan to acquire a 7.5% stake in the cross-border e-commerce company Shenzhen Qianhai Patosun. Last month, Baiyuan Pants Industry announced that it would invest 90 million yuan in Shenzhen Tongtuo Technology Co., Ltd., a major cross-border e-commerce seller, through a capital increase, and would hold 9% of the equity in Tongtuo Technology.
Regarding investment in cross-border e-commerce, Baiyuan Pants Industry stated that it is mainly a strategic arrangement to extend the integrity of the company’s layout in the field of cross-border e-commerce and enhance the company’s long-term competitiveness.
Subsequently, Baiyuan Pants Industry issued an announcement stating that the company name was changed from “Shanxi Baiyuan Pants Industry Chain Operation Co., Ltd.” to “Cross-border Tongbao E-Commerce Co., Ltd.” and made every effort to develop cross-border export business. The company’s business scope adds online trade, technology development and sales of electronic products, import and export business, and Internet information services to the original basis. The relevant person in charge of the company said in an interview with the media that after the name change of Baiyuan Pants Industry, its clothing business and cross-border business will also operate at the same time. Baiyuan Pants Industry will continue to open physical stores in the future.
​Fuana Investment is committed to cross-border e-commerce, cross-border interconnection and win-win situation
As a leading brand in the home textile industry, Fuanna also recently announced that it will use its own funds to subscribe for a premium of 22.5 million yuan in Zhejiang Zhiyu Information Technology Co., Ltd.’s new registered capital of 918,100 yuan, completing its cross-border e-commerce business by investing in Zhejiang Zhiyu Information Technology Co., Ltd. The layout of the business field.
The reporter learned that under the general trend of the Internet, Fuanna has maintained a leading speed in accessing the Internet, and its e-commerce business has become its new driving force for growth for five consecutive years. According to Fuanna’s 2015 plan, e-commerce will grow by 20%-30% again. Nowadays, as Fuanna’s Internetization further deepens, the powerful alliance with Zhiyu will broaden its business outreach, and explore new models in line with the Internet era with the help of innovative Internet thinking.
Unlike most cheap products that enter overseas, Zhiyu vows to bid farewell to grassroots e-commerce and aims to occupy the mainstream mid-range consumer market in Europe and the United States. Through differentiated competitive strategies, Zhiyu’s operating conditions have improved to a higher level every year. In the second year of its establishment, Zhiyu achieved breakthroughs of three orders of magnitude: sales in the tens of millions that year, billions in 2014, and are expected to exceed US$100 million this year. , is expected to maintain a growth rate of 30%-50% in the next two years.
The relevant person in charge said that this time Fuanna has entered the cross-border e-commerce market through cooperation with Zhiyu. On the one hand, it can promote Chinese brands internationally through cross-border e-commerce and change foreign consumers’ consumption views and purchasing attitudes towards Chinese brands. To meet the market demand of global consumption, Fuanna’s products with artistic design features will be promoted to the broader European, American and Middle Eastern markets; on the other hand, through cooperation with the company, we will improve each other’s cross-border e-commerce operation capabilities and through mutual exchanges And learning, it will also bring better reference and reference to the international e-commerce platform currently being built by Fu Anna itself, which will accelerate the development of Fu Anna’s international e-commerce and continue to provide new impetus for Fu Anna’s subsequent development.
The annual growth rate of cross-border e-commerce exports exceeds 30%
Some people in the industry are not surprised that many companies in the clothing and home textile field have entered cross-border e-commerce. The domestic competition in the traditional clothing and home textile industry is fierce, and it is necessary to find a new breakthrough and growth point.
Data from the China E-Commerce Research Center shows that in 2009, the size of my country’s cross-border e-commerce market was 600 million, and in 2010 it was 1.2 billion, showing geometric growth. From 2009 to 2013, the compound annual growth rate of the entire e-commerce was 24.5%, the growth rate of cross-border e-commerce including import and export was 31.1%, and the pure import retail e-commerce reached 98.7%. The Ministry of Commerce has predicted that China’s cross-border e-commerce import and export volume will grow to 6.5 trillion yuan in 2016, with an annual growth rate of over 30%.
In fact, when Premier Li Keqiang chaired an executive meeting of the State Council on June 10, he specifically deployed relevant policies to promote the healthy and rapid development of cross-border e-commerce. The meeting pointed out that promoting the healthy and rapid development of cross-border e-commerce and using “Internet + foreign trade” to achieve optimal import and export will be conducive to expanding consumption, promoting the development and upgrading of the open economy, and creating new economic growth points. First, we must optimize the customs clearance process, simplify the classification of cross-border e-commerce export commodities, implement business entity and commodity registration management, and adopt convenient measures such as centralized declaration, inspection, release and 24-hour receipt of imported and export commodities. The second is falling��Refund and tax exemption policy for cross-border e-commerce retail export goods. Encourage cross-border electronic payments, promote cross-border foreign exchange payment pilots, and support domestic bank card clearing institutions to expand overseas business. The third is to encourage comprehensive foreign trade service enterprises to provide customs clearance, warehousing, financing and other services for cross-border e-commerce. Guide enterprises to standardize their operations and crack down on illegal and infringing activities. The fourth is to encourage cross-border e-commerce retail export companies to expand marketing channels through overseas warehouses, experience stores, etc., and cultivate their own brands and self-built platforms. Reasonably increase imports of consumer goods. Promote foreign trade to speed up, increase volume and increase efficiency.
In this regard, CIC Consulting Consultant Cui Yu analyzed that the business model of the clothing industry in the future will evolve into two main channels: e-commerce platforms and shopping malls. Traditional clothing companies that seize the opportunities of the mobile Internet and successfully transform are expected to occupy more markets. Small-scale, local brands will gradually withdraw from the stage in the competition, and the clothing industry will enter an era of centralization and personalization in the future.