Cross-border sales of independent brands in China’s textile industry have become a new bright spot

The comprehensive competitiveness of China’s textile industry still ranks first in the world. With the continuous development of export trade, China’s textile industry has not only made new breakthroughs in the production and processing capabilities of fabrics and accessories, but also has the ability to process and export various high-grade, high value-added and high-demand textile and apparel products.
The comprehensive competitiveness of China’s textile industry still ranks first in the world. According to WTO statistics, since 1994, China has maintained the number one position in global textile and apparel exports for 19 consecutive years. The EU, the United States, and Japan are the three major market consumers. China is the number one textile and apparel supplier and has accounted for the global market share. 1/3.
In recent years, due to the continuous increase in production costs of textile and clothing in my country, buyers from Europe, the United States, Japan and other places have begun to transfer orders to Southeast Asian and South Asian countries in a planned and step-by-step manner. In this regard, China’s textile industry has taken the lead in adopting technological innovation, industrial integration and brand building, and has achieved brilliant results in implementing transformation and upgrading and cultivating new advantages in foreign trade competition.
Reforming popular trade export textiles sell well at home and abroad
​In the past, in terms of commodity exports, single commodity exports were mostly adopted, resulting in a significant decrease in the number of commodity trade exports. In order to overcome these problems, China has also implemented some flexible mechanisms and measures in trade negotiations, changing the traditional single trade form, causing the volume of commodity trade to show an increasing trend year by year, and the market prospects have a lot of room for development.
With the continuous development of export trade, China’s textile industry has not only made new breakthroughs in the production and processing capabilities of fabrics and accessories, but also has the ability to process and export various high-grade, high value-added, and high-demand textile and apparel products. Jiang Hui, president of the China Chamber of Commerce for Import and Export of Textiles, said, “The comprehensive competitiveness of my country’s textile and apparel industry still ranks first in the world, and it is difficult to shake that position in the short to medium term.” According to China Customs statistics, the proportion of general trade exports of textiles and apparel in 1995 was 56.6. %, processing trade accounted for 43.3%; in 2013, general trade accounted for 75.4%, and processing trade accounted for only 14.7%.
​Optimistic about international market share and adopt group capital financing
Led by China’s leading apparel companies, such as Bosideng International Holdings Co., Ltd., Ningbo Shenzhou, Jiangsu Dongdu and other large group companies, Chinese textile companies began to raise funds in overseas capital markets and set up order centers; increasing China’s Invest in local R&D; use the labor resources of Southeast Asian countries, taxation, cotton and other differentiated preferential trade policies to transfer some low-value-added clothing processing and production, and use the management mechanism of groupization and global resource allocation, so as to allow Chinese textile companies to obtain By leveraging advantages in capital, price, technology and other aspects, it has enhanced and accelerated the pace of global trade, achieved synergy and complementarity between overseas layout and domestic industries, and consolidated and realized the share of mainland textiles in the international market.
In terms of brand building in the textile industry, foreign designers, talents, and technologies are all gathering in China. In terms of brand development strategic decision-making, China has now begun to enter a relatively good period of development. China’s textile machinery and equipment automation and intelligent technology are developing to a higher level. Going global and acquiring international brands for independent brands have become new trends and highlights in the development of China’s textile and apparel trade.
The government guides market services and independent innovation stems from competition
Market competition accelerates the exchange of goods. In the process of commodity circulation, some local administrative agencies interfere too much in market behavior and do not abide by marketing laws. This makes individual companies stick to the rules in independent innovation and lack product competition awareness, making them The market development space is getting smaller and smaller. Therefore, we must face competition bravely, actively tap potential transformation and technological innovation, develop new varieties, and provide good after-sales service.
On December 9, 2012, when General Secretary Xi Jinping hosted an economic work symposium in Guangzhou, he emphasized that international competition has always been a competition of time and speed. Whoever moves quickly can seize the opportunity and seize the high points and initiative; If you are slow, you will lose opportunities and be left behind by others.
From July 21 to 23, 2013, General Secretary Xi Jinping emphasized during a survey in Hubei that “we must vigorously carry forward the spirit of self-reliance, develop and produce our own brand products, and form our own core competitiveness.” The report of the 18th National Congress of the Communist Party of China will “The comprehensive national strength, international competitiveness, and international influence have reached a big level” is listed as one of the major achievements in the past ten years, and “international competitiveness is significantly enhanced” as the goal of building a moderately prosperous society in an all-round way and comprehensively deepening reform and opening up. Among them, it emphasizes the need to “improve the competitiveness of banking, securities, insurance and other industries.” These discussions fully demonstrate that our party is paying more and more attention to the improvement of international competitiveness and industrial and industry competitiveness in economic and social development.
Focus on cultivating R&D teams to meet different consumer needs
​In terms of textile product design and clothing fashion novelty, it is also an important link in the value chain creation. Consumers increasingly prefer creative products in terms of appreciation and purchasing power. Therefore, in terms of improving the deep processing of Chinese textiles, incorporating cultural creativity into the textile industry is an important means for the transformation and upgrading of independent brands.
Today, most textile companies��Has the advantage of professional design. Take Bosideng International Holdings Co., Ltd. as an example. Down jackets are its main business, and later it launched fashionable clothing brands such as adult men’s and women’s suits and children’s clothing. The company owns Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Yangzhou Bosideng, Si Bosideng has six production bases in Hong Bosideng and Xuzhou Bosideng, with hundreds of sales branches and nearly 10,000 retail outlets across the country. Bosideng down jackets have ranked first in sales in the domestic market for 17 consecutive years and have been the only representative of Chinese cold-weather clothing released to the world for 16 consecutive years. Following popular trends, it has formed a clothing brand operation group integrating R&D, production and sales. It is a leading enterprise in China’s textile and apparel industry and one of the key enterprises with honors in the field of consumer goods and textiles and apparel.