India plans to expand the overall market size of industrial textiles

In recent years, declining consumer spending and the global economic recession have forced the Indian textile industry to seriously consider the development direction of its technical textiles. The government and industry are looking for diversified opportunities to expand the overall market size of the Indian technical textiles industry. . The current output value of India’s technical textiles sector is about US$800 million, and the Indian government hopes to reach US$1.55 billion by the end of 2014. This means that the size of India’s industrial textiles sector will increase by nearly 1/2. All stakeholders, including industry and trade associations, government, industry-related associations and textile academia are making serious efforts to establish a viable technical textiles sector.
​Create a platform to incubate industries and markets
​SRF Company is India’s largest technical textile manufacturer and has operations in three countries: the United Arab Emirates, Thailand and South Africa. SRF’s industrial products include basket nylon tire cord fabric, polyester cord fabric, belt fabrics, coated fabrics, composite fabrics, fishnet winding fibers and industrial yarns, etc.
Arun Bharatram, executive chairman of SRF Company, said that currently in India, the per capita consumption of nonwovens is less than 100 grams, but in developed countries, such as the United States and Western Europe, the per capita consumption of nonwovens is about 3-3.5 kilograms. Although India’s share in world nonwoven production is negligible, the global demand for technical textiles is on the rise, and new applications and new markets are emerging. India is undoubtedly a growing market if the government formulates policies to support domestically produced products. , then it will be possible to pave the way for the development of nonwoven materials within 2-3 years. Arunbharatram said that not only the government should strengthen leadership in this area, but also people in the industry should strengthen the popularization and awareness of industrial products, such as holding industry exhibitions, so that the latest products and equipment can be displayed , helps to find innovative solutions for the development of the industry, thereby promoting business growth, and also providing guidance for entrepreneurs to make correct investments.
Mr. Joshi, Textile Commissioner of the Ministry of Textiles of the Indian Government, mentioned that there is indeed a need for a platform to let interested parties and entrepreneurs know what kind of products are marketable and how to manufacture and sell them. Simply put, the technical textiles sector in India should know where and how technical textiles are used on a daily basis.
Clarify product categories and break existing barriers
For such an emerging market, Mr. Joshi proposed the classification of the technical textiles sector: consumer products, institutional products and government procurement products. Consumer products include personal care, baby care and hygiene products. In this category, globally renowned brands such as Huggies and Pampers have penetrated the market, with the major players being P&G, Kimberly-Clark Company, SCA-Godrej and Johnson & Johnson. The products of these international companies are mainly sold in pharmacies or retail stores, such as Birlas Bazar. But consumers who use these products are mainly middle-income, upper-middle class and those in the upper class. Lack of cost awareness hinders the penetration of these products into rural and low-income areas. Consumption of institutional products such as geotextiles, automotive textiles and hospital products will increase. India plans to build 20 kilometers of national highways, which will lead to more consumption of technical textiles. Government procurement provides products to the Ministry of National Defense and various liaison agencies, but most of these rely on imports.
Industrial textiles in the Indian market are mostly fast-moving consumer goods. In the development process of such products, whether they have affordable prices can be said to be an important reference for their marketability. After all, in areas where the economy is not very developed, cost-effectiveness is Consumers are particularly concerned. At the same time, strengthening the penetration of supporting regulations in relevant industries and increasing product launches are also what the government and industry need to pay great attention to.
In addition, the nonwoven industry is an important foreign exchange industry. The Indian government attaches great importance to it and regards it as an employment-creating industry second only to agriculture. Among them, support for nonwovens and industrial fiber fields requires differentiation from surrounding fiber-producing countries. However, the production of nonwovens and technical fibers in India is still in its early stages, and the nonwovens industry in India is looking forward to changes to facilitate rapid growth in the future.
​Start department transformation while seeking technological breakthroughs
​How should the Indian technical textiles industry grow? Mr. Joshi believes that the answer to this question consists of two parts: one is to raise public awareness and let consumers understand the difference between ordinary products and industrial textiles; the other is to strengthen marketing to let producers and sellers of industrial products Know how to market your product quickly and successfully.
At present, India basically has the necessary basic manufacturing capabilities, which is the foundation for the development of the nonwoven industry. The Indian government has begun to transform the industrial textiles sector so that the public can establish a basic understanding of industrial textiles. In addition to establishing an industrial textiles technology department, the government is also working on formulating a technology update plan for the reorganized industrial textiles department in order to enhance consumer awareness.
If you carefully study the things in daily life, you will provide development opportunities for some small and medium-sized enterprises. For example, you can stuff printed cotton fabric inside the baby quilt.Or polyester fiber as filler. Similarly, flame-retardant polyester nonwoven materials can also be stuffed into safety seats and polyester batts of cars and children’s cars.
Generally speaking, due to changes in consumer activities in India, the consumer market for nonwoven disposable products will continue to expand in the future. In addition, the Indian government is strengthening the construction of infrastructure such as highways and bridges, and the demand for nonwovens and industrial fibers related to civil engineering is also expected to increase significantly.