The clothing market will tend to be stable and good in the future

Recently, the “Creating a Sustainable Apparel Value Chain” series of reports forecast Japan’s 16 trillion yen clothing, accessories and footwear market, which shows that in the next 10 years, the market will have stable prices, good demand and growth. Moderately, the market is back on track.
Compared with other high-end consumer markets in Europe and North America, Japan’s fashion market has several characteristics: it is very sensitive to international fashion trend cycles; fashion magazines have a strong influence on purchasing; and it has a strong influence on prestigious international fashion brands. High customer loyalty.
90% of Japanese clothing is currently imported from China. However, this situation is currently changing. According to the “China plus one” policy proposed by the Japan Textile Alliance, Japanese importers are rapidly expanding and diversifying business channels, targeting other South Asian countries. Japan’s imports from Indonesia and Bangladesh are already increasing, while import growth from Cambodia, Vietnam, Thailand and Myanmar has reached double digits. It is expected that in a few years, the clothing supply from South Asian countries to Japan will exceed 30% of Japan’s total imports.
Japan represents a profitable and stable fashion market with high credibility and ever-changing demands. Supply chain issues will also become more closely linked to the Japanese apparel industry. Japan has set the standard for high-quality textile and apparel production facilities – some of the products required by high-end Western brands have high quality requirements, so they need to import products from Japan regardless of price. The short life cycle of textile and apparel products, low barriers to entry, and changing Japanese consumer tastes and preferences have made the industry more competitive in recent years.
Japanese consumers used to be more driven by the quality of clothing products. Now, price and style also affect their purchasing decisions. In addition to “fast fashion” brands, they are starting to consider other factors more, such as the nature and functionality of fabrics.