Turkey is one of the world’s largest producers of home textiles. Among the advantageous product categories of Turkey’s textile industry, home textile products are second to none. Turkey’s home textile products are quite complete. Its home textile products cover a wide range and have outstanding quality. It has become one of the leaders in the world’s home textile industry, especially in curtains, decorative fabrics, embroidery, towels, bathrobes, bedding, etc. According to statistics from the Uludag Textile Export Association of Turkey (UTIB), in 2013, Turkey exported US$3.1 billion in home textile products, accounting for 5% of global home textile product output.
Turkish home textile products occupy an increasingly important position in the global market, which is inseparable from the textile industry’s assessment and planning of home textile products. Holding domestic home textile exhibitions and participating in large-scale international home textile exhibitions are one of Turkey’s means to promote the development of its home textile industry. The Turkish Home Textile Exhibition has a large scale of exhibitors and a complete range of exhibiting products, and has a high reputation in the industry. Istanbul International Home Textiles Exhibition is one of the largest exhibitions in Turkey and even in the world. In 2013, it attracted 1,000 exhibitors and 125,000 visitors. At the 2013 Turkish Home Textile Exhibition, Turkish Deputy Prime Minister Ali Babacan said: “The European market is not expected to resume growth soon in the near future. Turkey’s home textile product exports can no longer rely solely on the European market and should focus more on Middle East and African markets. The successful holding of the Turkish Home Textile Exhibition also shows the rapid development of the Turkish home textile industry. Turkish Home Textiles have the ability to adapt to the evolving world. In addition, home textile products should continue to strengthen the application of new technologies and continue to meet the needs of consumers. Demand.” Europe has always been one of the main export markets for Turkish home textile products. After the financial crisis in 2008-2009, the European market was subject to greater fluctuations. However, Turkey’s export volume of home textile products to Middle Eastern countries and Africa is basically the same as its exports to the European market. flat. He emphasized that Turkish home textile products should also pay more attention to the Middle East and African markets.
Holding a home textile design competition to improve the design level of home textile designers is another tip for the development of Turkey’s home textile industry. In April this year, the Uludag Textile Exporters Association of Turkey (UTIB) held the Turkish Home Textile Design Competition. More than 530 home textile product designers and students participated in the competition. These exhibitions are organized to provide a platform for students and young designers to showcase their works and talents. Encourage them to create more creative home textile products, improve their competitiveness in the international market, and promote the export of home textile products to obtain greater profits. Mehmet Buyukeksi, Chairman of the Turkish Export Association, said: “In 2014, the export target of Turkey’s textile and garment industry is 30 billion US dollars. The purpose of holding such a home textile product design competition is to encourage young designers to strengthen product innovation and strive to win in the global market. Greater development. It is expected that by 2023, home textile exports are expected to reach 10 billion US dollars.”
