Sichuan Lezhi has a mild climate, a long frost-free period, and soil suitable for planting mulberry trees. Since the Sui and Tang Dynasties, there have been records of “mulberry planting and silkworm rearing”, and it is a base that provides raw materials for “Sichuan Embroidery”. Today, Lezhi has a complete system for the development of the sericulture industry, from growing mulberry and raising silkworms, reeling and weaving silk, to producing mulberry wine, mulberry leaf tea, extracting chlorophyll, and then to mulberry cultural tours.
In 2021, Lezhi County produced 4,800 tons of silkworm cocoons, with an average yield of 37 kilograms per cocoon, a total cocoon output value of 250 million yuan, and an average income of 11,000 yuan for silkworm farmers. The county’s mulberry orchard area reaches 136,000 acres, and the comprehensive development of mulberry orchards is 98,500 acres. The output value of mulberry orchard development and the comprehensive utilization of sericulture by-products reached 296 million yuan, an increase of 50 million yuan year-on-year. The comprehensive output value of the agricultural part of the sericulture industry reached 546 million yuan. The output value of the entire sericulture industry chain exceeded 1.5 billion yuan. The thriving sericulture industry has promoted the construction of “China’s mulberry capital” from planning to reality.
Build a strong sericulture base
Optimizing the industrial chain
On September 21, 2021, the 23rd issue of the large-scale live broadcast special program “Enjoying the Good Festival and Celebrating the Harvest” of CCTV’s “Going into the Countryside to See a Well-off Society” went into Dongle Village, Dongshan Town, Lezhi County, and led the audience with the camera on the day of the Mid-Autumn Festival. Audiences across the country experience sericulture culture, taste delicious food, enjoy the joy of harvest, and feel the charm of Shuaixiang.
“This is my first time to come to Lezhi, and the first impression that gives me is green, especially the sericulture industry here. From traditional sericulture to modern sericulture technology, the extension of the industrial chain has bulged the pockets of the villagers. Now, the days are getting better and better, my face is filled with happiness, and I am striding on the road to prosperity.” CCTV reporter Jiang Lin said.
2021 is a critical year for Lezhi County to promote the construction of “China’s Sangdu”. In accordance with the principle of “prioritizing advantages and regional development”, the county will continue to build and strengthen sericulture bases and optimize the industrial chain. Based on the ideas of large-scale development, park-based construction, and factory-based production, a total of 12 sericulture base towns and 100 key villages have been built to build sericulture bases, with the development of industries such as “large parks, small owners”, new business entities, and “move-in” model, leading the large-scale and intensive development of the sericulture industry; relying on enterprises such as HongqiSilk, Tongshida Biological, Derenyuan Pharmaceutical and other enterprises to develop high-end silk and mulberry resources In new food and other industries, we will develop high-end raw silk, silk quilts, silk home textiles and other traditional silk products; we will develop mulberry tea, mulberry wine, mulberry drink, mulberry vegetables and other products; White Bombyx mori, chlorophyll, total alkaloids of mulberry branches and other products. At present, 10 sericulture enterprises are cultivated, with more than 20 sericulture products, and the total output value of the sericulture industry exceeds 1 billion yuan.
Cultivate distinctive brands
Promote high quality development
While making every effort to build the sericulture industry base and strengthen the industrial chain, Lezhi sericulture has also entered a “new era” of branding.
“Last year, a friend gave me a Lezhi ‘Shu Yun’ silk quilt. The quality and comfort are very good. I like it very much. Today I came here to buy it. I plan to buy a few more quilts to give to relatives and friends. In the future, I will use silk quilts as a gift. I bought all the gifts made by Lezhi!” Ms. Yang from Chengdu, who recently became a fan of Lezhi Silk, said happily.
Ms. Yang, who has identified “Lezhi Made”, is just one of thousands of “loyal fans” of the “Lezhi Brand” in recent years.
In 2021, Lezhi County will vigorously encourage enterprises to evaluate bids and create excellence based on the requirements of the provincial party committee’s “10+3”, the municipal party committee’s “6+3+1” and the county party committee’s “1+5+2” modern agricultural industry system construction requirements. Enhance the brand influence of sericulture series products and continuously promote the high-quality development of the sericulture industry. As of the end of November 2021, 14 sericulture trademark brands such as “Jisang”, “Sangcheng”, “Sangdu”, “Shuyun” and “Plum Blossom” have been cultivated. Among them, “Meihua Brand” raw silk has been awarded the titles of ministerial and provincial excellent products; Lezhi silk reeling technique was included in the representative intangible cultural heritage items of Ziyang City; “Jisang” purple wine was rated as a high-quality product by the China Agricultural Fair , was rated as high-quality mulberry wine by the Chinese Sericulture Society; the mulberry leaves of the “Sangdule” mulberry tea base passed the organic certification, “Lezhi Bombyx” passed the geographical indication certification trademark certification, and the nomycin project won the Youth Innovation and Entrepreneurship Award of the Chengdu Plain Economic Zone Won the Bronze Award in the competition, the market premium capability of “Made by Lezhi” sericulture products continues to increase.
“Lezhi Sericulture will take advantage of the situation and promote the intelligent construction of ‘China Sangdu’ and the large-scale, intelligent and diversified development of the county’s sericulture industry. . At the same time, we will increase cooperation with scientific research institutions, accelerate the construction of smart sericulture, and build projects such as feed sericulture, smart sericulture, mulberry branches rotting, and mulberry sheep recycling development.” Talking about future development, the person in charge of the Lezhi County Sericulture Bureau introduced road.
This year, Lezhi will aim at the construction of “China’s Mulberry Capital” and will not relax, pay close attention to the development of the whole chain and differentiated development of the sericulture industry, and continue to build a new highland for the development of the sericulture industry in central Chongqing; coordinate the new park with all elements of modern sericulture Key answers include construction, upgrading of the core area of Dongshan Sericulture Park, and development of the entire sericulture industry chain. We will strive to build 10,000 acres of new mulberry gardens and 10,000 acres of zombie silkworm bases by the end of the year, promote the establishment of a modern sericulture industrial park as a provincial three-star park, and organize an on-site promotion meeting for the high-quality development of the province’s sericulture industry.
AAASDFWETGD
