After experiencing the baptism of the new crown epidemic, entering 2021, the textile and apparel industry generally ushered in a rebound in demand and a development trend of saturated orders; the overall operation quality and efficiency of the industry are stable and improving, and the efficiency has been greatly improved.
In the past month, listed companies have successively disclosed interim reports. According to the first-half financial reports of textile, clothing and chemical fiber listed companies in Shanghai and Shenzhen as of August 31, textile, clothing and chemical fiber The operating income of listed companies was 486.864 billion yuan, compared with 390.48 billion yuan in the same period last year, and the net profit attributable to the owners of the parent company was 44.126 billion yuan, compared with 6.578 billion yuan in the same period last year.
Behind the overall trend of prosperity, the main growth logic of the textile and apparel sector can be basically attributed to the following points: 1. The recovery after the epidemic is strong, especially the functional brands have maintained their overall growth With a high degree of prosperity, the year-on-year growth rate of textile and clothing social retail is higher than the average growth rate of the social retail industry; 2. The rise of the national trend is a general trend, and the industrial chain foundation behind it has improved consumers’ cultural confidence; 3. The expansion of new e-commerce channels Multiple factors such as these form a closed loop; 4. Improved efficiency of offline channel stores helps brand sales, especially sports brands that seize the opportunity of sports events and have the logic to increase prices; 5. The return of orders caused by the out-of-control overseas epidemic, etc.
However, we have noticed that while there are companies whose profits have surged several times or dozens of times, there are also companies whose performance is sluggish and on the verge of delisting, and among them there are many domestic companies that were once very popular. brand.
The “midterm exam report card” has been released. Some are happy and some are sad. They all need to learn from it and be vigilant. The editor has selected representative brands and companies for comments.
Red List
Anta: The Rise of the King of “Jinjiang Grassroots”
ANTA Sports Goods Co., Ltd.
Operating conditions: Revenue in the first half of the year 228 billion, revenue increased by 55% year-on-year; net profit was 4.1 billion yuan, a year-on-year increase of 131.6%. Highlight analysis: In 2007, Anta was successfully listed on the Hong Kong Stock Exchange. In more than ten years (02331.HK), the market value once exceeded 450 billion, almost twice that of Li Ning. Many well-known clothing brands on the market, such as Fila and Descente, were acquired by Anta early on and have made great contributions to their development. The interim report shows that 47.46% of Anta Group’s revenue in the first half of 2021 came from FILA, 46.37% of its revenue came from Anta’s main brand, and the remaining 6.17% came from other brands under Anta Group.
Comment: Anta is no longer the Anta it was back then
The mid-term data reflects the high performance of Anta’s multiple brands. Growth potential: Except for Anta and FILA, the revenue of other brands under the group has increased by more than 90%. ANTA Group is involved in professional sports, fashion sports, and outdoor sports. Its core strategies have continued to achieve comprehensive results, and it has firmly grasped industry trends and core capabilities. It is undoubtedly expected to take advantage of the high prosperity of the sports industry and the “Double Olympics” The huge voice, etc., comprehensively amplified the upward elasticity of performance, and the medium and long-term growth is still good.
Heilan House: youthful transformation and vitality
Heilan Home Group Co., Ltd.
Operating conditions: Revenue in the first half of the year was 10.135 billion yuan, a year-on-year increase of 25%; net profit attributable to the parent company was 1.65 billion yuan , a year-on-year increase of 74%.
Highlight analysis: In terms of product design, we focus on finding resonance with young people and try to cooperate with well-known IPs; in terms of marketing, we make full use of the star effect, in addition to cooperating with national idol Jay Chou, sponsoring ” Variety shows that are popular among young people, such as “Running Brothers” and “Qi Pa Shuo”, increase brand exposure. Product innovation and marketing precision work together, so the sales of Heilan House series brands in the first half of 2021 were 7.994 billion yuan, a year-on-year increase of 26.03%, driving significant performance growth.
In terms of sales channels, Heilan Home now fully covers e-commerce platforms such as Tmall, JD.com, Vipshop, WeChat mini programs, Douyin, Kuaishou, etc., and accurately launches products. , make full use of the Internet traffic dividend. In the first half of 2021, online sales reached 1.295 billion yuan, accounting for 13.20% of total sales, a year-on-year increase of 71.55%, and the growth momentum is gratifying.
Comment: “Men’s Wardrobe” has a new way of playing
In recent years, the Heilan House brand has actively promoted youth transformation , such as changing spokespersons, optimizing advertising channels, strengthening product design and research and development, launching trendy sub-brands, improving quick response capabilities, etc. These measures can help established men’s clothing reach more young consumers, thereby improving single store efficiency and releasing Increase vitality. In addition, the development of e-commerce and new retail business will also help Heilan Home build omni-channel access and boost a new round of revenue growth.
Jiansheng Group: All orders have recovered as overseas markets pick up
Zhejiang Jiansheng Group Co., Ltd.
Operating conditions: In the first half of the year, it achieved revenue of 911 million, a year-on-year increase of 25.1%; net profit was 108 million, a year-on-year increase of 96.4%.
Highlight analysis: As a knitted sportswear manufacturer with hosiery products and seamless sportswear as its main products, Jiansheng Group’s orders have fully recovered since this year. In the first half of the year, cotton socks still focused on overseas markets such as Europe, the United States, Australia, and Japan, accounting for more than 80%. Revenue increased by about 10% year-on-year compared to 2019.
Comments: The Sock King sets out to “walk upstream”<�Question mark.
Modern Avenue: A journey of trial and error on the road to diversification
Modern Avenue Fashion Group Co., Ltd.
Operating conditions: Revenue in the first half of the year was 194 million yuan, a year-on-year decrease of 35.9%, and net profit loss attributable to the parent company was 20.4241 million yuan, a year-on-year decrease of 157.67% .
Reason for loss: Modern Avenue is the parent company of CANUDILO, a high-end men’s clothing brand. It is mainly engaged in fashion retail business, online omni-channel operation business, development and development of mobile social tool applications. Operational business. Regarding the losses during the reporting period, it explained that it was mainly due to the poor operating conditions of its subsidiary Wuhan Yueran Xindong Network Technology Co., Ltd. and the decrease in the number of its own brand stores compared with the same period last year.
Comments: Modern Avenue full of thorns
Modern Avenue has encountered unfavorable circumstances in recent years, including illegal guarantees, unresolved capital occupation, Performance losses, ongoing lawsuits, warehouses temporarily unable to be used normally, etc. If this series of troubles cannot be resolved, the “high road” may not be able to continue on its path. </p
