A piece of cloth drives the global textile chain, and a piece of cloth leads the road to common prosperity. This place is prosperous and famous for its cloth. It constantly explores the world of “cloth” and creates a hundred billion-level textileindustrial cluster. Shaoxing Keqiao, as the largest textile industry cluster in the country, has a complete textile industry chain such as chemical fiber, printing and dyeing, fabrics, clothing, and home textiles. Its sales network covers 192 countries and regions. It promotes regional economic development with “a piece of cloth” and weaves Create a great industrial dream and an international dream.
2022 is the 20th anniversary of the launch of the “cluster pilot” work of the China Textile Industry Federation. It is also the 20th anniversary of the China Textile CityThe 30th anniversary of the naming of “China” coincides with the China Textile Federation’s fifth national textile industry cluster review. Twenty years of spring and autumn have created a new chapter, and thirty years of wind and rain have created brilliance. Looking back on the development history of Keqiao over the years, the cluster development effect derived from “a piece of cloth” has undoubtedly played a role in stabilizing employment, prospering the economy, and integrating industry and cities. plays a vital role.
The latest data shows that in 2021, the transaction volume of China Textile City Market Group reached 233.888 billion yuan, a year-on-year increase of 8.12%, and the online transaction volume of China Textile City reached 70.168 billion yuan, a year-on-year increase of 15.59%. The turnover of the “online and offline” markets of China Textile City exceeded 300 billion yuan for the first time, delivering satisfactory results for the year. Reaching the threshold of a new era, Textile City Keqiao will focus on the goal of building a world-class modern textile industry cluster, build a complete textile industry chain through four-chain integration, and through technological innovation , fashion leap, green transformation, digital empowerment, openness and win-win to seize the commanding heights of development, and run the “acceleration” of the textile city on the road to common prosperity.
Give full play to the advantages of clusters
Shaping the high-end textile industry chain
PART/1
In early 2002, Du Yuzhou, then president of the China Textile Industry Association, and his party discovered during the investigation that the textile industry agglomeration in Zhejiang Province was very prominent. For example, Shaoxing and Xiaoshan had begun to take shape, and the upstream and downstream industrial chains had also formed a complete market-oriented supporting facilities. Especially in Keqiao, Shaoxing, its textile printing and dyeing industry not only has a considerable scale, but China Textile City’s market distribution capabilities and radiation power also have a well-known name throughout the country.
Over the years, relying on the unique advantages of “industry + market” and the comprehensive advantages of the industrial chain, Keqiao has become the textile industry cluster with the most complete textile industry chain, the largest textile production capacity, and the largest professional market in the country. From upstream polyester fiber and chemical fiber raw materials, to midstream weaving, dyeing and finishing, to downstream clothing, home textiles and light textile markets, Keqiao Textile has a complete industrial chain and market production and sales system. China Textile City has a total market area of 3.9 million square meters and 25 individual market trading areas. About a quarter of the world’s fabrics are traded in Textile City every year.
Although Keqiao’s textile industry has a complete industrial chain and strong production capacity, the high-end textile industry is still a “short leg” in Keqiao’s industrial development. In order to strengthen the “shortcomings”, during the “Thirteenth Five-Year Plan” period, Keqiao District strives to promote differentiated chemical fiber products, fashionable fabrics, green printing and dyeing, and green clothing. Home textiles are branded, focusing on the implementation of four major projects: industrial improvement, brand promotion, green development, and innovation drive, cultivating a number of leading enterprises and benchmark enterprises, leading the development of Keqiao District’s textile industry to high-end textile industry, and striving to realize Keqiao’s transformation from textile to textile industry. The leap from a large region to a strong textile region.
In 2019, at the Second World Textile Merchant Conference, the China National Textile and Apparel Federation and the Keqiao District Government held the unveiling ceremony of “Jointly Building a World-class Textile Industry Cluster Pioneer Zone”, committed to jointly promoting the Keqiao textile industry Moving towards the mid-to-high end of the global value chain; in 2020, Shaoxing’s modern textile industry cluster with Keqiao Textile as the core was selected as a national advanced manufacturing cluster… The cluster-based development of Keqiao’s textile industry has achieved remarkable results, and has embarked on a path from tradition to fashion and single direction. A path of highquality development from diversified, low-end to high-end.
Cluster development is an important driving force for Keqiao textile industry enterprises to grow from small to large, and from large to strong. It not only enhances the overall competitiveness of the regional industry, but also promotes win-win cooperation and complementary advantages among small, medium and micro enterprises. In the context of the new era, Keqiao Textile is focusing on building a high-end textile industry chain, focusing on the new positioning of “technology, fashion, and green”, and sailing toward the blueprint of the “14th Five-Year Plan” and the long-term goal of 2035.
Focus on industrial upgrading
Create a source of fashion innovation
PART/2
The quantitative expansion has allowed Textile City to secure its “top spot”; the qualitative improvement has allowed Textile City to achieve a gorgeous transformation. In recent years, Keqiao Textile has insisted on improving the industrial chain, strengthening the innovation chain, enhancing the value chain, optimizing the ecological chain, and is committed to “four-chain integration” by promoting the upgrading of Keqiao Textile’s entire chain, focusing on New materials, fashion creativity, digital empowerment, brand building, green development, etc., promote Keqiao’s accelerated progress from the world’s fabric distribution center to the source of global fashion innovation.
In accordance with the principle of “replenishing and strengthening the chain” of the modern textile industry chain, Keqiao District has further promoted industrial development.The entire textile industry chain, led by China Textile City, is the unique advantage of Keqiao textile development. During the “Thirteenth Five-Year Plan” period, China Textile City’s market size and quality have steadily improved, the market environment pattern has been optimized and upgraded, fashion elements have accelerated, international influence has significantly increased, intelligence has become increasingly evident, management services have continued to improve, and the large textile industry chain has developed steadily. It has made great contributions to the economic prosperity and stability of Keqiao region.
Brilliant achievements belong to the past, only hard work can win the future. Facing the “14th Five-Year Plan”, how to explore new growth poles of Keqiao’s textile industry and continue to polish the “golden business card” of China Textile City? Yuan Xiaowen, member of the Standing Committee of the Keqiao District Committee and secretary of the Party Working Committee of China Textile City, said that with the multi-dimensional changes in the international political and economic environment, industry development environment, market consumption patterns and other factors, there will be both opportunities and challenges for the development of Keqiao’s textile industry in the future. We must dare to Try “disruptive innovation”, based on “industry + market”, constantly optimize the business environment and improve service levels, while strengthening the new “textile +” model and creating a “second growth curve” through cross-border integration.
In this regard, Yuan Xiaowen made the following suggestions: On the one hand, focus on the “Textile + Digital” article, continue to promote the two major projects of “Digital Textile City” and “Digital Logistics Port”, and promote the “three major projects” of market, logistics, printing and dyeing. “Brain integration” to create a new situation of “Smart Textile City”; on the other hand, we will dig deep into the world of “textile + cultural tourism” and give full play to Keqiao’s regional characteristics and advantages as a water town, bridge town, and wine town, and start the “Old Shaoxing·Golden” “Keqiao” city brand, build a new look of “Water Textile City”; in addition, reshape new advantages such as “textile + creativity”, “textile + foreign trade”, enhance the fashion leadership and international influence of the textile city, and accelerate the construction of a more modern , a modern “International Textile City, Hangzhou-Shaoxing City” that is more open, fashionable and competitive.
Yuan Xiaowen said that in the next step, Textile City Keqiao will take the lead in responding to the national unified market construction opinions on the basis of exploring new growth poles behind “Textile +” and embark on a new strategic journey of “integrating Hangzhou and connecting Shanghai and Ningbo” , and link up with more textile industry clusters such as Shenzhen, Chengdu, Changshu, etc. to promote regional synergy and complementary advantages, write a new chapter of cross-border and cross-regional integration, and strive to create a world-class modern textile industry cluster.
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