In order to promote the development of digital economy and live broadcast economy, optimize the market ecosystem, digitally empower the textile city market, and enhance market prosperity, Keqiao District Commerce Bureau andChina Textile CityGroup has jointly built Keqiao’s first live broadcaste-commerce base. The base is located on the fourth floor of the DE area of the market and covers an area of more than 20,000 square meters.
At present, the market has successfully attracted investment and introduced the “Duokan” e-commerce live broadcast enterprise, the chairman unit of Keqiao District E-commerce Association, and the base has been successfully rated as the 2021 provincial e-commerce live broadcast base. It is understood that “Duokankan” is a new platform-based live broadcast base that focuses on live broadcast operations and providing high-quality live broadcast services. Currently, the live broadcast base has 30 brand live broadcast rooms. The live broadcast delivery business is rich and colorful, involving sports shoes and clothing. , branded men’s and women’s clothing, home textiles, fabrics, etc., and has cooperated with many well-known domestic and foreign brand merchants.
Nowadays, e-commerce live broadcast digital marketing is booming and has become a new driving force and new measure to promote online consumption and boost the economy. In order to enrich the market formats, promote the common development of the existing market formats, leverage the market to attract investment, further expand and strengthen the live broadcast base operation scale, and give “new value” to the professional market, the market is focusing on the live broadcast e-commerce investment promotion work. Market operations can enjoy preferential policy dividends.
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