Weaving from the wooden shuttle and selling with a roar
To the mechanized cutting bed and automatic sewing machineroaring
A roll of cotton was woven
The Dream of Feather Clothes and Colorful Clothes in Longdu for a Hundred Years
Created “casual clothing to see Shaxi”
The prestigious reputation of “China’s famous casual clothing town”
China Casual Clothing Expo is also famous at home and abroad
During the 15th People’s Congress of Zhongshan City, Xu Chengbin, secretary of the Shaxi Town Party Committee, said in an interview: The clothing industry is still booming and the market capacity is huge. Shaxi will take a series of measures to transform the clothing industry into a fashion industry and upgrade traditional industries into high-tech industries. The transformation of Shaxi’s manufacturing industry is gaining momentum.
In order to once again polish the “golden sign” of the famous casual clothing town, the Shaxi Town Party Committee and the town government focused on the development goal of a “high-end clothing city”, benchmarked against international standards, connected with the first-class, and deeply grasped the development wave of the clothing industry with “four reconstructions” , to create an “international fashion town” and promote the quality and upgrading of Shaxi Town’s clothing industry.
1
Consultancy development
A new interpretation of rural revitalization and fashion creativity
On April 28, the Shaxi Town Government hired Zhang Zhaoda, a famous local sage, former vice chairman of the China Fashion Designers Association, chairman of the China Committee Presidium of the Asian Fashion Federation, and honorary chairman of the Beijing Fashion Designers Association, as a fashion industry development consultant in Shaxi Town. Determined to make in-depth plans to restore the glory of Shaxi’s fashion industry.
Huang Jinghui, Deputy Secretary of the Party Committee and Mayor of Shaxi Town, introduced the current urban and industrial development plans of the town Party Committee and the town government for Shaxi Town, the exhibition platform and surrounding planning of the city’s central vitality area, the theme renovation of the facades of two roads and the live broadcast of clothing Fengqing Street and other development ideas. He said that during the recent research on clothing companies, he was deeply aware of Shaxi’s strong clothing manufacturing capabilities. He also felt that the town’s clothing industry currently lacks the vision to benchmark internationally and connect with fashion trends, lacks fashion brand leaders, and lacks With the relatively mature, advanced and grand exhibition and sales platform, we hope that more elites can add strong impetus to the development of Shaxi Clothing.
Zhang Zhaoda said that the overall image promotion of Shaxi’s clothing industry needs to be increased, and it must actively participate in international expositions such as the Canton Fair and CHIC Clothing Exhibition, and focus on displaying good products representing Shaxi. Experts, scholars and industry leaders can be invited to Shaxi to have a collision of ideas and jointly discuss new development paths, and designers from all over the world can be invited to create new fashion. We need to promote the transformed new Shaxi’s new brand, new products and new ideas to the entire industry, society and the world, so as to attract more industry and non-industry people Come to Shaxi to find the products and brand ideas you need, and attract more companies to establish headquarters and innovation centers in Shaxi.
Zhang Zhaoda hopes that with the opening of the Shenzhen-Zhongshan Channel Bridge, fashion from Shenzhen and Dongguan will move to Shaxi, where rural revitalization and fashion creativity will be re-interpreted, and technological innovation and industry Upgrading, rural tourism and fashion shopping will all flourish here. At present, the world economy and society are being reconstructed in a huge unknown. We hope that Shaxi can become a world-famous “international fashion town” in this round of reconstruction.
When visiting Shaxi Polytechnic School, Zhang Zhaoda had a heated exchange with principal Feng Zichuan and other leaders on deepening school-enterprise cooperation, promoting professional construction, and cultivating fashiontalents. He said that in the past 30 years, Shaxi University of Technology has continuously worked hard to cultivate generations of skilled talents and profoundly changed the garment industry in Shaxi. Under the current situation, the Greater Bay Area has accelerated to become a distribution center for the global fashion industry. The industrial platform continues to grow, and the key competition is the competition for fashion creative talents.
Zhang Zhaoda emphasized that as a fashion industry, clothing must constantly think about the two questions of “what is fashion” and “what new expectations do people have for fashion” in order to find newer creative points and cultivate more creative talents. He suggested that schools should boldly follow the path of internationalization and actively attract design talents, including overseas students. He suggested that the government establish corresponding entrepreneurial bases and platforms to promote the development of creative design, production, and dissemination of fashion.
Two
Seize new opportunities
Digital Fashion Research Institute unveiled
A few days ago, the unveiling ceremony of Yuanyi Digital Fashion Research Institute was held in Shaxi Town, Zhongshan, Guangdong. Li Yubin, member of the town party committee and deputy mayor, Zhang Zhaoda, fashion industry development consultant of Shaxi Town, Yang Tao and Luo Ruihan, relevant persons in charge of Yuanyi Intelligent Manufacturing Company, Li Weiming, relevant person in charge of Lixing Clothing, etc. attended the unveiling ceremony.
After the unveiling ceremony, representatives conducted in-depth discussions on the theme of “digital fashion”, focusing on the integration of 5G communication technology and the industrial Internet.Start a brainstorming session to further promote the digital transformation of the industry, accelerate the development of the digital economy, and promote the development of the industrial Internet in Shaxi Town.
Enterprise representatives participating in the seminar believed that this “Digital Fashion” seminar focused on the pain points and difficulties in the development of traditional manufacturing industries, helped enterprises further understand the necessity and importance of promoting digital transformation, and clarified the promotion path and specific details of digital transformation. The method provides comprehensive guidance for enterprises to implement digital transformation and enhances the confidence and motivation of enterprises to accelerate the implementation of digital transformation.
Li Yubin, member of the Party Committee and Deputy Mayor of Shaxi Town, pointed out that accelerating “Internet + industrialization upgrading” is an important strategic deployment of our country. The widespread application of “Internet +” can closely connect market entities, realize social resource sharing, reduce production transaction costs, effectively improve the use efficiency of traditional production factors, promote the in-depth integration of informatization and industrialization, and accelerate the comprehensive development of traditional industriesTransformation and Upgrading. After digital technology promotes the upgrading and development of the traditional fashion industry, the connotation of fashion culture will be further enriched and even extended to the digital virtual world. The fashion industry will also develop from physical to digital, and the industrial development space will also be expanded.
Zhang Zhaoda, a fashion industry development consultant in Shaxi Town, believes that “digital fashion” may be called “virtual fashion”. Digital fashion is the visual representation of clothing constructed using computer technology and 3D software. Digital fashion works do not exist in actual form and can be understood as digitally customized virtual wardrobes. According to the “2021 Digital Fashion Report” jointly released by British fashion shopping search platform Lyst and digital fashion company The Fabricant, approximately 3.5 billion people around the world are digital fashion customers, accounting for more than 55% of the total purchasing power. The online appearance of denizens of the Metaverse is becoming a big thing, and fashion must digitize as an industry in order to be sustainable.
Chen Haitao, director of the Industry and Information Technology Bureau of Shaxi Town, said that the rise of digital fashion has benefited from the transformation of the physical fashion industry after the epidemic and the combination of virtual technology to create online products for sale and display, leading a new wear trend. We need to grasp the relationship between digital fashion and physical fashion, that is, the relationship between virtual and reality. It is necessary to continuously explore higher technologies and achieve higher development of virtual reality (VR), augmented reality (AR) and mixed reality technology (MR) in order to promote the infinite future potential of the fashion industry in terms of creation, display and retail business.
Yang Tao, chairman of Yuanyi Intelligent Manufacturing, believes that Internet companies such as Tencent, Huawei, and Xiaohongshu are currently actively developing digital fashion businesses. This is an example of developing the digital economy, promoting digital industrialization and industrial digitization, and promoting the deep integration of the digital economy and the real economy. Blockchain applications enhance the anti-counterfeiting of branded products. Douyin has entered the field of digital fashion and plans to launch a business called “Fuji” to create a new digital fashion community involving virtual clothing, virtual people, virtual social interaction, etc., which is closely related to Douyin E-commerce, PICO and other businesses are linked.
Recently, the country, provinces, and cities have issued a series of policies for industrial digital transformation and upgrading. Zhongshan City issued the “Implementation Rules for the Recognition and Reward of DigitalIntelligence Benchmark Demonstration of Manufacturing Enterprises in Zhongshan City” to encourage manufacturing enterprises to build digital and intelligent benchmark demonstration factories, workshops and industrial Internet Benchmarking example. Shaxi Town is also planning to formulate corresponding implementation plans and publicize supporting policies recently, vigorously promote the digital and intelligent transformation of the manufacturing industry, and fully promote the highquality development of Shaxi’s manufacturing industry.
In the next step, Shaxi Town will visit traditional manufacturing enterprises in the town one by one, conduct in-depth “interviews”, understand the deep needs of enterprises, provide enterprises with professional digital transformation guidance, and help manufacturing enterprises accelerate digital transformation. Use new thinking, new technologies, and new methods to achieve new development and promote the industrial development of Shaxi Town to a new level. Encourage enterprises to deepen Internet integration in aspects such as “supply chain flexibility”, “quick response processing” and “precision marketing”, increase investment in technological transformation, establish intelligent manufacturing benchmarks, and focus on creating and Introduce high-end clothing manufacturing and new generation information technology industries.
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