In order to implement the State Council’s notice on a package of policy measures to solidly stabilize the economy, promote the implementation of the three-product strategy in the textile and apparel industry, accelerate the industry’s high-end, green, and digital transformation, boost industry development confidence, and promote high-quality development of the textile industry, industrial The Ministry of Information Technology and the Ministry of Information Technology decided to launch the 2022 textile and clothing “Excellent Supply to Promote Upgrading” campaign.
On the morning of October 14, the launch meeting of the 2022 Textile and Apparel “Excellent Supply to Promote Upgrade” (hereinafter referred to as “Excellent Promotion”) activity was held in Beijing. The meeting mobilized and deployed this event, aiming to mobilize Resources from all parties are used to ensure high quality and effective results.
He Yaqiong, Director of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, Xia Lingmin, Secretary-General of the China Textile and Apparel Federation, Cao Xuejun, First-level Inspector of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, Vice Chairman of the China Textile and Apparel Federation Chang Chen Dapeng and Yang Zhaohua jointly launched the event.
He Yaqiong, Director of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, Xia Lingmin, Secretary-General of the China Textile and Apparel Industry Federation, Vice Presidents Chen Dapeng and Yang Zhaohua and other leaders attended the meeting. The conference was held simultaneously online and offline. More than 3,000 people including the industry and information technology departments of provinces, autonomous regions, municipalities and cities under separate state planning, relevant industry associations of various provinces and cities, heads of major industrial clusters, professional markets and key enterprises, and the media participated meeting. The meeting was chaired by Cao Xuejun, first-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology.
At the meeting, He Yaqiong deployed the 2022 textile and clothing “Excellent Supply to Promote Upgrading” activity. He first expressed congratulations on the convening of this meeting. He pointed out that the convening of this event is a major event to promote the in-depth implementation of the “three products” strategy of textile and apparel, accelerate the digital and green transformation and upgrading of the industry, and promote the steady growth of the textile industry. Excellent supply promotes upgrading, boosts the confidence of the entire industry, and presents the 20th National Congress with practical actions. As our country embarks on a new journey to comprehensively build a modern socialist country and march towards the second centenary goal, the textile industry will still make great achievements and continue to play an important role.
Focusing on the purpose, content and implementation requirements of the event, he emphasized that first, it is necessary to objectively study and judge the current situation and strengthen confidence in the development of the industry. It is necessary to objectively analyze the opportunities and challenges faced by the textile industry, give full play to the existing advantages of the industry, comply with the general trend of industrial development, and strengthen confidence in the development of the industry. The second is to solidly implement planning policies and accelerate high-quality development of the industry. Among them, it is necessary to accelerate collaborative innovation of the industrial chain and improve the modernization level of the industrial chain; expand new application scenarios and cultivate new growth points of the industry; accelerate digital green transformation and enhance the supply of high-quality products and services; strengthen regional industrial cooperation and promote the construction of advanced clusters; strengthen Supply and demand interact to improve the adaptability of supply and demand. The third is to carefully plan and organize carefully to ensure that the “preferential promotion” activities are effective.
This event lasted for 3 months, and the time was very tight. In this regard, he put forward three requirements: first, to improve the political position; second, to carefully plan and organize; third, to Strengthen publicity and summary. He emphasized that this event will effectively promote the transformation and upgrading of the textile and apparel industry, will effectively explore new models of coordinated development of supply, application, and consumption, and make positive contributions to promoting green consumption and stabilizing economic growth.
Xia Lingmin introduced the considerations for the “Premium Promotion” activity at the meeting. He said that the launch of the 2022 textile and apparel “Excellent Supply to Promote Upgrading” activity is an effort to boost the development confidence of the entire textile industry and promote the smooth operation and high-quality development of the textile industry under the current increasingly complex and severe external environment. important measures.
Xia Lingmin pointed out that the 34 activities selected from nearly a hundred activities fully considered both ends of the market supply and demand, all links of the industrial chain, and the key directions of high-quality development of the industry. All departments of the China Textile Federation, professional associations, and member units must implement the following three aspects of work in accordance with the principle of “careful planning, overall coordination, and practical results”: First, strengthen the main responsibility of the organizer to ensure that the activities are standardized and orderly , to be carried out safely; the second is to strengthen the comprehensive coordination of activities. The working group will establish an activity account of “Excellent Supply to Promote Upgrading”, register in detail the activities that cannot be held as scheduled, and urge the organizers to actively study follow-up implementation plans. After all the activities at the end of the year, a comprehensive summary and evaluation will be organized, and a special summary report will be formed to provide decision-making reference for the Ministry of Industry and Information Technology’s future work, and also to help China Textile Federation further improve its industry service capabilities; third, give full play to China Textile Federation’s ” “Joint Fleet” role, for the activities jointly organized by multiple units of the China Textile Federation in the plan, all relevant units must work together, do a good job in overall coordination, clear division of labor, close cooperation, and form a joint force to achieve “one plus one is greater than two ”, so that every activity can achieve satisfactory results.
Yang Zhaohua gave a detailed introduction to the content of the 2022 textile and clothing “Excellent Supply to Promote Upgrading” activity. He said that this event will run through the fourth quarter of 2022 and is divided into: strengthening upstream and downstream cooperation in the industrial chain to maintain the resilience and stability of the supply system; organizing intra-industry docking exchanges to promote industrial upgrades and product upgrades; promoting intelligent and green development, Accelerate the application of new technologies and new equipment; enhance the creative design capabilities of enterprises and enhance the leading role of brand consumption; carry out special product promotion activities and expand textile productsCarry out large-scale publicity and summarize activities. It is necessary to give full play to the role of public opinion guidance and publicity. In addition to publicizing the overall event, it is necessary to strengthen the publicity of outstanding enterprises, advanced technologies, innovative products, and typical experiences that emerged during the event, so as to create a good public opinion environment in which the whole society pays attention to textiles and clothing. It is necessary to strengthen the statistics of activity effectiveness and the summary and refinement of activity planning.
Keywords:
Textile and clothing quality supply promotes upgrading and brand strategy implementation
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