Recently, France has launched a “new fashion” in winter men’s clothing from the political arena, and turtleneck sweaters may become the best popular item this year.
French Economy Minister Bruno Le Maire, who is second only to the Prime Minister in the protocol order of government members, said in an interview on September 27: “You will not see me calling again. Tie, (but will be) wearing a crew neck sweater.” He posted a photo of himself wearing a turtle neck sweater while working in the office on his official social account.
In a video released on October 3, French President Macron abandoned his previous habit of “wearing a shirt under a suit” and wore a turtleneck sweater of the same color as the suit.
In order to successfully survive the winter in the context of the energy crisis, many Europeans who are accustomed to heating have to start buying more warm items. This trend has triggered a recent sales boom in Europe of electric blankets and electric kettles produced in China, and turtleneck sweaters have become a popular item because of Macron.
This item is “hot search”
Luo, the person in charge of Xiamen Juze Import and Export Co., Ltd., who has been engaged in foreign trade for more than ten years The military is already feeling this “turtleneck craze.” He told reporters that since the European energy crisis, the company’s sales data in the European market have been relatively impressive, and orders for thickened jackets and turtleneck sweaters have increased rapidly. “In the past 30 days, the search volume for men’s autumn turtleneck sweaters has increased 13 times.”
Luo Jun’s company has been engaged in garment export business to European countries for more than ten years. He told the Red Star News reporter that since the European energy crisis, the company’s sales data in the European market have been relatively impressive. Orders for thickened jackets and turtleneck sweaters have increased rapidly, and sales in European countries have basically remained flat. Orders from the B-end (enterprise users) have returned. As a result, sales of C-end (individual users, consumers) thermal products are on the rise. In the last 30 days alone, searches for men’s autumn turtleneck sweaters in the company’s online store have increased 13 times.
However, Luo Jun judged that this sales boom may fade away soon. “After all, the cold winter only lasts for two or three months, and some European countries have already prepared to launch plans to deal with the crisis.”
Since the foreign trade industry is greatly affected by international environmental factors, the impact of the global COVID-19 epidemic on Chinese foreign trade companies will undoubtedly be huge. Luo Jun said: “In the second half of 2020, the company resumed production, but the foreign epidemic began to become serious, and (our) goods could not be shipped. Moreover, sea freight has soared, and a small container to the United States has directly cost more than 4,000 US dollars. It rose to 20,000 US dollars.” But starting from the second half of 2021, online business in Europe and the United States began to develop very well, foreign trade of ready-made garments has experienced explosive growth, and his company’s business on the C-side such as Amazon is booming.
Luo Jun said that he has always been very confident in China’s foreign trade industry because he “firmly believes that Chinese manufacturing is irreplaceable in the world.” He told reporters that since China joined the World Trade Organization, the entire foreign trade system and production system have developed to a “proficient level.” The regionalization of products and the segmentation of product chains are highly developed, and the resources of products have also been divided. It’s very detailed. As long as there is consumer demand around the world, the foreign trade industry will not disappear.
Knitted sweater orders surge
Turtleneck sweaters have become a must-have for cold protection in Europe, and Chinese manufacturers seem to have sensed this in advance.
Wang Wen, the sales manager of a manufacturer specializing in knitted sweaters in Tongxiang, Zhejiang, told Times Weekly reporters that the current daily shipment volume can reach more than 3,000 pieces, and foreign trade orders are very popular. “The popular styles in the store have sold 300,000-400,000 pieces, and this is only the sales volume in the past three months.”
Wang Wen’s factory, located in Puyuan Town, Tongxiang, Zhejiang, is the largest in the country The woolen sweater industry base is also the largest wholesale point in China.
“Most of the local manufacturers are engaged in foreign trade business, including distribution, OEM, and processing.” According to Wang Wen, sweater manufacturers in Puyuan began to pay attention to foreign trade more than half a year in advance. Orders and prepare supply and manpower to cope with the predicted surge in orders.
“Our products are basically woolen sweaters, only for men, and available in all sizes.” Wang Wen said, “In foreign trade orders, Europeans generally like large sizes, and exports are popular. The product is a half-turtleneck sweater. The wholesale price is 25 yuan, and it can be lower if the quantity is large.”
“We are rushing to ship the goods to prepare for the incoming order demand.” On October 13, An insider from a clothing factory in Dongguan also told a reporter from Times Weekly that in recent months, the factory has received many inquiries about orders for overseas exports. Compared with previous years, the number of foreign trade orders has also increased significantly.
The above-mentioned person revealed that his factory is about 1,000 square meters in size and is currently able to undertake orders of more than 100,000 pieces. “It can be shipped in one week, but you need to order in advance to make arrangements in advance. It is the peak season now.” “Winter artifact” is selling well overseas
In fact, it is not just turtleneck sweaters. In recent months, there have been many related “winter items” The foreign trade demand for “artifacts” has been growing.
On social media, topics such as “Europeans are buying up Chinese electric blankets” and “China exports 1.29 million electric blankets a month” have frequently been on the hot searches.
Customs data shows that from January to August this year, Yiwu City exported heating supplies, including air conditioners, heat pumps, water heaters,Heating blankets and other products totaled 190 million yuan, a year-on-year increase of 41.6%; during the same period, Zhejiang Province exported 6.468 million electric blankets, a year-on-year increase of 32.1%; of which, 648,000 electric blankets were exported to the EU, a year-on-year increase of 114.6%.
The heating problem caused by the European energy crisis has attracted attention from all over the world, but it is still unknown how long the heat caused by this energy crisis can last.
On October 13, a person who has been focusing on the foreign trade industry for a long time revealed to a reporter from Time Weekly that the energy situation in Europe this year has led to a very hot market for related cold-proof products. However, once it is alleviated, the demand for related industries will continue to rise. Competition will become more intense.
“After all, if there are no obvious barriers to competition for these products, the popularity may dissipate quickly.” The person said.
At present, domestic manufacturers are seizing the opportunity of the surge in orders. Some companies are also actively learning more about European standards or CE certification required by the EU. “As foreign trade orders increase, the factory plans to further free up machinery and expand manpower.” Wang Wen said.
Keywords:
Winter men’s clothing, winter artifacts
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