On September 13, the first chartered flight overseas from Haining City, Jiaxing City, Zhejiang Province, composed of 20 textile companies and nearly 40 foreign trade professionals, took off from Hangzhou Xiaoshan Airport and headed to Japan to participate in a three-day trade fair. Japan Osaka International Living Products Exhibition and the 15th ZhejiangExportCommodities (Osaka) Fair.
“This time we have brought more than 300 new products, all developed using new materials, new processes, and new formats.” Haining Disai Knitting Co., Ltd. Chairman Lu Zhongjie said that the company is mainly engaged in the production and sales of fashion socks, focusing on the Japanese market. The annual sales in the Japanese market are about 4.5 million US dollars.
Lu Zhongjie said frankly that due to the impact of the epidemic in the past two years, the company has not gone overseas to meet with customers for three years, and can only communicate through emails, phone calls, etc., which has had a considerable impact on the development of the company. “If we don’t see each other for a long time, the relationship will fade. Especially this year, orders have begun to decline, by about 20%. I have long wanted to go out to visit customers to grab orders.”
For this rare opportunity to go overseas, every company cherished it and made sufficient preparations in advance. They contacted old customers and invited new customers to the exhibition site for face-to-face communication to learn about the company’s new technology and New products, and also observed the new changes, new trends and new needs in the Japanese market on the spot.
It is understood that Haining’s export-oriented economy is developing well and is highly dependent on foreign trade. This year’s total import and export volume is expected to exceed 70 billion yuan (RMB, the same below), with more than 2,000 companies carrying out import and export business and nearly 2,500 types of export products. . Japan is a key trading partner of Haining City. From January to July this year, Haining City’s cumulative exports to Japan reached 1.42 billion yuan, of which socks exports to Japan totaled 120 million yuan, making it Haining’s second largest export product to Japan. At the same time, Japan is also the third largest market for Haining’s socks exports. Sports socks, baby socks, fashion socks and other products are very popular with Japanese customers.
In recent years, in order to help Haining’s foreign trade enterprises to effectively carry out international exchanges, Haining has launched a special campaign of “Go overseas to grab orders and you’ll be guaranteed to come back” to solve the worries of enterprises “whether they can go out or not come back”. Chartered flights are a special action An important step in the operation.
“We chose Osaka, Japan as the destination for the charter flight, mainly because Haining’s high-quality socks are very popular in Japan and have participated in the Osaka exhibition for many years in a row. Therefore, companies have a strong desire to go out and registration is very enthusiastic.” Haining Jiang Dasheng, deputy director of the Municipal Commerce Bureau, said.
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