“The digital economy is promoting profound changes in production methods, lifestyles and governance methods, and has become a key force in reorganizing global factor resources, reshaping the global economic structure, and changing the global competitive landscape.” The “14th Five-Year Plan” issued not long ago described it this way “Digital Economy”.
In recent years, the digital economy, with its speed and innovation, has driven the integration of online and offline, Internet and traditional industries, becoming a new lever for economic growth. Digital intelligence has also become the key for all walks of life to seize the initiative in future development. choose.
With the diversification and personalization of consumer demands, the apparel industry, which is the leader in “food, clothing, housing and transportation”, has also begun the road to digital and intelligent transformation. Recently, Jiangnan Buyi submitted a high-quality answer sheet.
“The total transaction volume (GMV) of digital smart retail channels reached RMB 650 million, an increase of more than 1.3 times compared with 280 million yuan in fiscal year 2021.” This is the data in Jiangnan Buyi’s 2022 financial report, and it also represents its achievements in digital smart retail. phased results.
As an early designer brand that has deployed in digital smart retail, Jiangnan Buyi is working hard on both the “business” and “sales” ends to create a global digital smart retail ecosystem and redefine the “people, goods, and places” in the digital smart era. “.
Refined operations improve user consumption experience, differentiated value-added services cultivate loyal fans
As of June 30, 2022, the number of Jiangnan Buyi members has exceeded 5.9 million, contributing about 70% of retail sales. Behind such a huge fan base, Jiangnan Buyi insists on using data as the driver, technology as the carrier, and fan economy as the core, and continues to provide users with refined and differentiated value-added services.
“BOX + more than just a box” is Jiangnan Buyi’s innovative move to reconstruct the relationship between people and clothing. It is also a bold attempt to use “professional matching services” to create differentiated marketing and increase member stickiness. Based on the characteristics of consumers, Jiangnan Buyi launched the “BOX + More Than Box” clothing purchase subscription service on WeChat, using big data and AI technology to select suitable items from a large number of fashion products, and then senior designers will select the appropriate items based on the user’s needs. Professional matching suggestions are provided for dressing occasions and needs, and “science + art” are combined to create exclusive styles for users.
Jiangnan Buyi’s “BOX + More Than Box” Project
At the same time, Jiangnan Buyi has many layouts in social channels. In emerging social media such as Bilibili, Douyin, Xiaohongshu, and video accounts, it continues to cultivate the minds of young consumers through high-quality content output and two-way interaction.
Online and offline jointly build a digital and intelligent retail system to create the “Jiangnan Buyi Fan Economy”
Based on customer purchasing patterns and information needs, Jiangnan Buyi has established a global retail network mainly composed of physical retail stores, online platforms, and a diversified social retail interactive marketing service platform based on WeChat. Jiangnan Buyi uses data to drive the integration of online and offline sales, and lays out a global digital and intelligent retail ecosystem, aiming to create a “Jiangnan Buyi fan economy”.
Offline, with the help of the inventory sharing distribution system, Jiangnan Buyi has achieved efficient interoperability and matching of “people” and “goods”. The sales logic of “synchronized online sales of new products, same style and same price” provides customers with the basis for transactions anytime and anywhere. and opportunities; the upgrade of the image and visual display of each brand store and the layout of Jiangnan Buyi + multi-brand collection stores also provide users with a better shopping experience.
Jiangnan Buyi + multi-brand collection store
Online, Jiangnan Buyi communicates and interacts with fans through private domain operations on WeChat and social platforms. After opening up online and offline channel traffic, fan stickiness and brand repurchase rate have increased; in addition, Jiangnan Buyi is building a regular private domain live broadcast team. Through the attempts of normalized live broadcasts and virtual anchors to bring goods, consumers’ needs for personalization and convenience are met.
At present, although consumers value cost-effectiveness more than ever, their demand for quality consumption still exists. In a market environment where supply exceeds demand, consumers often fall into “information islands” and find it difficult to find products that perfectly match their needs. Jiangnan Buyi’s series of digital intelligence initiatives are to achieve end-to-end communication and break the problem of “people looking for goods” in traditional retail. It uses technology and services to build new online channels for interacting with consumers and selling, and to realize “people-to-people exchanges”. Exchange of goods.”
In the future, Jiangnan Buyi will continue to focus on digital innovation in the retail and apparel industries, and contribute to improving the quality and efficiency of the industry to achieve comprehensive digitalization, benefiting people’s lives and social development.
AAAComposite fabric mesh 4353466DG
