Recently, Keqiao’s daily fashion series event “Master Jingwei Enters Keqiao Enterprise Special Exchange Conference” continues to “explore stores”. This time, “Master of Jingwei” Shi Yan, founder of Shan Yeqingzhi brand, visited four Keqiao companies: Wanzi Technology Co., Ltd., Shaoxing Jialilong Textile Co., Ltd., Shaoxing Legugu Textile Technology Co., Ltd., and Zhejiang Shendun Textile Co., Ltd. High-quality fabric brand companies are “gold digging”.
This event promotes the comprehensive integration of brand clothing and fabric industries in design and research and development through an intuitive way, inspires more creative inspiration, and helps Keqiao textile enterprises to achieve transformation and upgrading Road.
Fashion and creativity complement each other
Shi Yan and his party went to Keqiao’s excellent fabric enterprises to visit and communicate with each other. On the one hand, they felt the world-renowned excellent fabricindustrial cluster, the core competitiveness of excellent fabric brands; on the other hand, through interactive communication, in order to enhance the cultural creativity and fashion connotation of Keqiao textile, promote “Jingweitalent” and Keqiao Bridge fabric cooperation provides more possibilities.
“Wanzi Technology” has always focused on “creating high-quality customer experience” and has created a comprehensive service system integrating fabric planning, fabric research and development, supply chain management, fabric trade, and clothing design. In response to Shi Yan’s needs in dresses and catwalk styles, the company, on the basis of products focusing on functionality + design, comfort + design, can also conduct one-to-one extended customization to meet customer needs.
Huang Chengqiong, the relevant person in charge of the company, said that for enterprises, they prefer such point-to-point and face-to-face docking activities. “On the one hand, we can fully promote our products according to purchasing needs; on the other hand, we also have enough time to communicate with designers or purchasing personnel. This is a learning process in practice.” Huang Chengqiong said.
As an enterprise specializing in the production and operation of mid-to-high-end woven differentiated fabrics, Shaoxing Jialilong Textile Co., Ltd. is currently positioned as “light business”, with bamboo fiber, mulberry silk, and Shu elastic silk as its main categories. as the main features. Du Jiexin, the general manager of the company, said that “Jialilong Textile” has been actively transforming and upgrading in recent years in response to changes in the consumer market. This time designers can come to the company with purchasing needs, which will help to implement their design concepts into fabric research and development and production. .
“This time I mainly want to choose some dress and catwalk fabrics. After on-site visits, the products of these companies are very suitable for my needs. I also want to thank the government and relevant platforms for giving me this opportunity, allowing me to communicate with Keqiao textile enterprises interact face-to-face and exchange information.” According to Shi Yan, the enterprises visited this time were mainly to select fabrics for their own brands to be released in the next Keqiao Fashion Week.
Two-way empowerment of textiles and design
Moving towards the mid-to-high end is the inevitable evolution of Keqiao’s textile industry, and it is also in line with the trend of the new development pattern. The increasingly upgrading domestic consumer market needs better Keqiao cloth, and increasing the voice of the global industrial chain also requires a good cloth.
Shaoxing Legugu Textile Technology Co., Ltd. is an enterprise focusing on the development and sales of fashionable women’s fabrics, especially the various applications and development of silk and acetate fibers. In the company’s exhibition hall, you can see a complete range of “acetic acid +” products such as acetic acid + silk, acetic acid + knitting, acetic acid + spandex, and acetic acid + wool. For this communication and interaction, the company’s general manager Gu Liyin believes that on the basis of being product-oriented, designers can come to the textile front line to understand the source and characteristics of fabrics, and can better reflect the value of fabrics when designing clothing, and promote the improvement of fabrics and clothing. Two-way combination.
As the national product development base for polyester and viscose dyed fabrics, “Shidun Textile” is a comprehensive enterprise integrating fabric, apparel production and processing, and importexporttrade. . The company has four series of products: dyed ecological element fabrics, polyester viscose blended fabrics, knitted casual sports fabrics, and nylon-ammonium polyester functional fabrics. Andy, assistant to the company’s chairman, said that the company has continuously expanded its product categories in the past two years and continued to broaden its customer base by setting up field offices and other methods. “We have been interacting with designers of different categories before, and their insights into fabrics can help us provide directions for the later development of new products.”
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