The fifth Shenyang Cheongsam Cultural Festival takes “Inheriting Centennial Classics and Promoting the Quintessence of China” as its theme. It insists on carrying forward China’s excellent traditional culture, adheres to the core socialist values, strengthens cultural confidence, and continues to innovate based on the culture of the origin of Chinese cheongsam. The activities will enrich the carriers, explore and integrate the resources of local cheongsam enterprises, build platforms, serve enterprises, promote production with culture, promote sales with exhibitions, and build momentum with shows, and strive to show the original intention and mission of Shenyang’s “Old Capital of Cheongsam” in the new era. Take responsibility and contribute to promoting Shenyang’s high-quality development and all-round revitalization in the new era.
Wang Chong, President of Liaoning Textile and Garment Association, told us: Compared with previous years, this year’s Shenyang Cheongsam Cultural Festival will focus on promoting the industrial development of cheongsam, discovering local cheongsam brands and designers, and providing local designers with and cheongsam brands provide a display platform. Including the annual “China Customized Cheongsam Art Awards”, the audience can not only see the display of high-quality cheongsams, but also see the outstanding works of Shenyang local designers.
This time the fifth Shenyang Cheongsam Cultural Festival is specially focused Nine dynamic performances by local designers and cheongsam brands were arranged for two nights on the 12th and 13th, which were brilliant and fully demonstrated the progress and fashion charm of local brands.
Please just follow Achun’s shots and enjoy them one by one Bar.
One hundred and ten large pictures for you to see at one time !
Laobeimen Wenshengyuan on the evening of October 12th
Xie Xiaojie·Jinse Huajian Cheongsam Special Press Conference
The brand “Jinse Flower Room” belongs to Shenyang Huafengtianya Technology Co., Ltd., which The company was established in 2014. It is a new Chinese-style clothing enterprise integrating high-end clothing research and development, design, production and sales. Currently, it has three clothing brands: “Lucky Button”, “Shengjing, Xiaohonglou” and “Jinse Huajian”. Among them, Jinse Huajian brand mainly develops customized wedding and family clothing, auspicious clothing, old cheongsam and Hanfu as its main products. The company has always adhered to the business philosophy of innovation, technology, and environmental protection, and with the corporate values of integrity, inheritance, collaboration, and win-win, it has undertaken the mission of inheriting the aesthetics of Shengjing cheongsam and ingenious cheongsam. Committed to bringing cheongsam back into people’s daily lives. Won the favor of many customers.
Sun Guangyao & Zhang Yin·Yinzi New Chinese Clothing Special Conference
Yinzi brand was founded in 2013 by Zhang Jun and Sun Guangyao, who graduated from Lu Xun Academy of Fine Arts majoring in fashion design. Sun Guangyao is a representative inheritor of the intangible cultural heritage of “Traditional Button Skills”, a senior clothing merchandiser lecturer, and a senior lecturer of the Shenyang Disabled Persons’ Federation. Zhang Yin is a senior clothing merchandiser lecturer and a senior tea sommelier. Her brand adopts Western tailoring with Chinese elements. Chinese style designs clothing that suits the pace of life and aesthetic taste of modern people. It makes bold changes in the styles and details of the clothing, serving women who like Chinese style and have their own unique dressing concepts, and suppresses the traditional Chinese style. The fusion of new forms and clothing perfectly combines Chinese style and modern life, “gentlemen are harmonious but different”.
Back details
Four brands combined Curtain call
The designer took a photo with the model
How should Shenyang develop cheongsam? industry?
Faced with this problem, Wang Chong believes that Shenyang The cheongsam industry must undoubtedly seize the rare opportunity for development. “To tell the city brand story of “Shenyang-Old Capital of Cheongsam” well, enterprises must strive to enhance brand value, formulate realistic and unique goals and brand strategic plans, and enhance brand influence and reputation. At the same time, make good use of new digital business models .
Group photo of leaders, designers and models
A Chun will end this graphic feature with a sentence from President Wang, because what she said is so right!
President Wang Chong said:
“I believe that with the joint efforts of the government, industry and enterprises, in the national trend of consumption Under the rising trend, Shenyang’s cheongsam industry will certainly have great potential.”
Sent from Shenyang on October 13, 2021
Keywords:
Cheongsam Cultural Festival
AAA flame retardant fabric mesh SDGGERY6UFGHidth: 100%; height: auto;”/>
Four brands jointly bow out
Designer taking photo with model
How should Shenyang develop the cheongsam industry?
Faced with this problem, Wang Chong believes that Shenyang The cheongsam industry must undoubtedly seize the rare opportunity for development. “To tell the city brand story of “Shenyang-Old Capital of Cheongsam” well, enterprises must strive to enhance brand value, formulate realistic and unique goals and brand strategic plans, and enhance brand influence and reputation. At the same time, make good use of new digital business models .
Group photo of leaders, designers and models
A Chun will end this graphic feature with a sentence from President Wang, because what she said is so right!
President Wang Chong said:
“I believe that with the joint efforts of the government, industry and enterprises, in the national trend of consumption Under the rising trend, Shenyang’s cheongsam industry will certainly have great potential.”
Sent from Shenyang on October 13, 2021
Keywords:
Cheongsam Cultural Festival
AAA flame retardant fabric mesh SDGGERY6UFGHlist-6 0 list-7 0 list-8 0 list-9 0; text-align: center; color: rgb(25, 25, 25); font-family: “>Sent from Shenyang on October 13, 2021
Keywords:
Cheongsam Cultural Festival
AAA flame retardant fabric mesh SDGGERY6UFGH
