British boutique group Burberry stated that it will formulate a comprehensive strategy to combat the new coronavirus epidemic. Specific measures include:
Using the brand’s Through its global supply network, more than 100,000 medical protective masks were quickly shipped to the British National Health Service for use by medical staff.
Reorganizing the windbreaker factory in Castleford, Yorkshire, to produce masks and protective clothing for patients. Production is currently subject to approval by the Medicines and Healthcare products Regulatory Agency MHRA.
Funding research into a single-dose vaccine developed at the University of Oxford, which is expected to be ready for human trials in April.
Donate to charities, including FareShare and Project Felix, to solve the food supply problems faced by the UK, help people in trouble due to the epidemic, and establish community production centers, Providing food for young people who rely on free school meals.
Burberry CEO Marco Gobbetti said, “We are very proud to help people who have made selfless contributions to fighting the epidemic. Although the new crown epidemic has changed our daily lives, I Hopefully, the support provided by Burberry can, to some extent, save more lives and curb the spread of the virus. I believe we can get through this together.
Professor Gavin Screaton, Director of the Department of Medicine at Oxford University, commented, “We are very grateful to Burberry for its generous support of Oxford University’s new crown vaccine project. Burberry’s investment is forward-looking and utilizes This funding allows us to be flexible in a variety of situations and accelerate this time-critical research.
On January 22, Burberry announced its retail performance for the third quarter of fiscal year 2019. Burberry’s sales in Hong Kong, China, fell nearly 50% year-on-year in the quarter; in comparison Sales in China achieved strong mid-double-digit growth, ultimately driving sales in the Asia-Pacific market to achieve low-single-digit growth.
Burberry stated in early February that the company’s performance decline in the 2019/20 fiscal year (as of March 28, 2020) was mainly concentrated in the Asian market. But since then, Burberry’s sales in Chinese stores have improved. Burberry expects that (as of March 28, 2020) same-store comparable sales in the last few weeks of the 2019 fiscal year will fall by 70-80% year-on-year, which means that overall sales in the fourth quarter of this fiscal year will fall by 30% year-on-year.
