On January 24, the “China Ice and Snow Athletes Business Formal Wear” designed and produced by Jiangsu Sunshine Group was officially released. The National Winter Sports Management Center officially awarded Jiangsu Sunshine Group the title of “China’s Ice and Snow Business Formal Wear Partner”. The “Athletes’ Business Formal Wear” released this time adds a rich color to the in-depth interpretation of oriental aesthetics, comprehensive display of the style of a great country, and highlighting the original spirit of Chinese brands. of a sum.
It is understood that Jiangsu Sunshine Group received the design, development and production task of “Athletes Business Formal Wear” from the National Winter Sports Management Center on September 24, 2021. Adhering to the spirit of “the task is bigger than the sky”, Sunshine Group promotes all development and production work in an intensive and orderly manner. As of mid-December, with its unique design and “people-oriented” service concept, more than 60 types of fabrics have been selected, 36 garment samples have been developed, produced and modified, hundreds of buttons have been molded and prototyped, and hand embroidery has been completed After dozens of modifications and improvements, the design and sample production tasks of “athlete business formal wear” were finally completed successfully.
Forging a soul with words:
Oriental culture blends into modern fashion
The “Athletes Business Formal Wear” released this time draws inspiration from traditional culture while also incorporating modern fashion. It uses color, silhouette and detail processing to link tradition and contemporary, national and international, East and West. Clothes serve as a medium, and literature casts the soul, deeply interpreting the emotional imagery and beautiful artistic conception of Eastern aesthetics.
In the design of the suit series, the main visual colors of the suit tops and trousers are taken from the traditional Chinese color blue. “The mountains in the distance contain daisy”, which is blue in the distance, implying that the athletes are overcoming obstacles all the way to reach the top of the distant peaks. The color chosen for the female athlete’s skirt is “snow gray” which is in line with the “wishful head” of ancient dragon robes and the “Colorfully Woven Elysium Scroll” of heavy brocade. It is also consistent with the ice and snow culture, implying that athletes are galloping on the snow field and picking up the snow. Gold wins silver.
As majestic as a mountain and tender as the sea
In the design of suit collars, the design team chose fashionable business-style peaked lapel collars with exquisite beaded edges; the slim-fitting version of women’s suits is paired with a belt to show more personality and figure; the buttons of men’s suits are made of Metal buttons, the pattern on the button is a highlight. According to the design principle of “the picture must be intentional and the meaning must be auspicious”, the traditional Chinese auspicious pattern – “Lian Ke” is mainly used. In the center of the button is a lotus pattern, with four flying egrets hovering among the lotus flowers, which is a homophonic pronunciation of “all the way together”, symbolizing athletes winning the championship on the field.
Carrying skills with skills:
Technical strength integrated into Chinese quality
In the arduous design and production process, as the world’s largest wool spinning company and high-end suit manufacturer, and the only one in China’s textile industry to win the China World Famous Brand and China’s Quality Award As an enterprise, Sunshine Group gives full play to the group’s leading advantages in fabric development, relies on rapid responses from the upstream and downstream of the industrial chain, strengthens technological innovation, and uses skills to highlight “Made in China font>”The quality of craftsmanship both internally and externally.
In terms of fabric research and development for suits, the design team fully took into account the winter climate characteristics and the warmth needs of athletes, using cashmere, known as the “diamond of fiber”, as the textile raw material, through Australian superfine wool, Inner Mongolia A blend of high-quality white cashmere, PTT elastic fiber and polyester fiber, using careful matching of yarn colors and textures, and careful production through special spinning processes, to create two cashmere fabrics with antistatic functions: wool-polyester cashmere high Tweed (suits for men and women for athletes) and thickened cashmere gabardine (skirts for athletes). These two cashmere fabrics have a plump and soft feel, good elasticity, strong warmth retention, good wear resistance, and excellent restoreability. A wearing experience that effectively balances “temperature” and “style”.
Yu Yan, the head of the Sunshine Design Team, said that taking into account the different wearing scenarios of “athlete business formal wear”, this design task focused on highlighting the “connotative design” from the outside to the inside to fit Technological innovationThe era of intelligent features and pragmatic character. This kind of “connotative design” is reflected in the unique excavation of cultural expression on the one hand; on the other hand, it is reflected in the deep and all-round technical support of fabric research and development.
Preaching with the heart:
The craftsmen of a great country integrate into the new look of a great country
“If you are dedicated to the art, you must work hard at it; if you are dedicated to the job, you must perform the job.” Wei Yuyu, deputy director of the Winter Sports Management Center of the State Sports General Administration, expressed his gratitude to Jiangsu Sunshine Group for successfully completing the “Athletes Business Formal Wear” project The design and production tasks were highly praised.
Wei Yuyu said that as the “China Ice and Snow Business Formal Wear Partner”, Jiangsu Sunshine Group has effectively demonstrated the “craftsman spirit of a great country” advocated by General Secretary Xi Jinping through the practical actions of “stitch by stitch, thread by thread, heart by garment”. ”, relying on the creative power of “Chinese Brand”, fully demonstrates the “skills and arts” of Eastern culture and the “power and beauty” of ice and snow sports.
It is understood that Jiangsu Sunshine Group, in addition toIn addition to the suit series, the Winter Sports Management Center has also designed and produced a Chinese dress series. The clothing is inspired by the traditional Chinese landscape painting “Thousands of Miles of Rivers and Mountains” and the “Mountain Walk in the Competition Area” in the core graphics of the Winter Olympics. .
A considerable part of the Winter Olympics competitions are held in hilly mountains. Therefore, the design team draws on the “mountain culture” of traditional Chinese culture that combines the beauty of strength and softness, and the joy of benevolence and wisdom, emphasizing the symbol of strength (strengthening the mountain). It is a symbol of stability (it is as calm as a mountain despite wind and rain), showing the aesthetic conception of oriental clothing that is suitable for both movement and stillness, and the mountain is high and the water is long. “The crane’s cry is heard in the sky.” The crane flying among the mountains is taken from the crane’s elegance and lofty ambition. At the same time, the crane is also a symbol of good luck, longevity, and wealth.
In addition, the design team deeply explored the creative transformation of traditional color culture, closely following the elements of ice and snow and national characteristics. In the Chinese dress series, three colors are launched: rosy red, sky blue and jade green: “The glow from the sky enters the water, and the sky in the water becomes red for a moment.” Xiaguang red, which means the sun rises in the east, represents enthusiasm and hope; sky blue, taken from the color of the blue glaze, a traditional Chinese ceramic treasure, is like the blue of the clear sky after the rain, like washing with water, fresh and elegant; “Lanling Wine Tulip” , the jade bowl holds amber light.” Jade green is like a jade bowl filled with fine wine, crystal clear, moist, elegant and charming.
During the design process of this Chinese dress series, the plan was modified more than ten times, with a total of 84 sets of plans. According to the plan, 38 fabrics were developed. The embroidery on the clothing started with machine embroidery and French embroidery, and finally adopted the unique The “Suzhou embroidery” craftsmanship characterized by “flatness, uniformity, fineness, density, harmony, lightness, smoothness and evenness”. Each set of clothing is tailor-made. Through delicate stitching, the English abbreviation of the wearer’s name is embroidered on the back collar of the clothing. While emphasizing the modern application of technological innovation, it also embodies the “people-oriented” craftsmanship of Eastern culture. The work conveys warm national friendship.
In recent years, Jiangsu Sunshine Group has taken “serving the country with loyalty and making clothes with ingenuity” as its mission, and has successfully participated in the development, design and production of clothing for a series of large-scale national activities and important events. In showing the image and new style of a great country, It can be said that he is never absent.
In addition to actively assisting the National Winter Sports Management Center and successfully completing the design and production of athletes’ business formal attire, the heroic honor guard uniforms of the three armed forces at the 70th anniversary meeting of the founding of the People’s Republic of China, and the dignified Tiananmen Gate Tower etiquette at the 100th anniversary meeting of the founding of the Party Dress, the “police uniforms” newly added to the police uniform system of the Ministry of Public Security in 2021 are also the works of Sunshine Group… Sunshine people know well the principle of “a prosperous country brings a prosperous family”, and will continue to uphold the original intention and work hard in the future. Chase the waves and build the dream of the great rejuvenation of the Chinese nation.
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