Shanghai has always been an important window for China’s textile and garment exports. In recent years, as the country’s policy support for the development of new trade formats and new models has become more powerful, Shanghai’s textile and garment enterprises are seizing the opportunity to seize the international market. Opportunities arising from changes in the trade environment should be taken to strengthen the pace of independent innovation and carry out industrial adjustment and upgrading.
Shanghai Oriental International Group, which was jointly reorganized by Shanghai Textile Group and Oriental International Group, as a leading enterprise in China’s garment industry, has now become China’s largest textile and apparel export company. Not only has it achieved great development in textile and clothing import and export business, domestic trade, international logistics, health, cross-bordere-commerce, but also through the establishment of the Yangtze River Delta Fashion Industry Alliance, etc. Supporting private enterprises, pooling advantages, and participating in international competition will bring development advantages and space for China’s textile industry in the context of major changes in the international economic landscape.
The overall competitive advantages created by leading enterprises, coupled with Shanghai’s policy encouragement for the development of new business formats and new models, have enabled many private garment enterprises to survive and develop in the complex and severe international trade environment.
As a traditional foreign trade enterprise with a history of nearly 20 years, Shanghai Juguang Company, located in the Jingyuan Fashion Industrial Park under the Oriental International Group, has successfully achieved transformation and upgrading by taking advantage of this opportunity. Through in-depth cooperation with Porta Asiatica, a Hong Kong cross-border clothing supply chain company, Shanghai Juguang has introduced big data, blockchain, artificial intelligence and other technologies to shift from traditional foreign trade business to digital clothing customization business. After nearly two years of development, today’s Juguang has not only achieved intelligent regulation in all aspects of product research and development, production and manufacturing, logistics and customs clearance, customer management, supply and procurement, but also Set up an independent station in North America and directly introduce domestic clothing products to the North American market through clothing customization services. The person in charge of Shanghai Juguang Company said that Juguang’s development over the years is inseparable from the industrial support provided by the group park and Shanghai’s excellent business environment. Today’s transformation is even more inseparable from the policy encouragement of relevant departments for the digital transformation of traditional foreign trade enterprises. and support. Shanghai’s cultivation of the trade digital ecological chain has provided Juguang’s customized services with complete supporting services such as trade finance, foreign trade comprehensive services, and international logistics.
“Thanks to the rapid transformation, the company not only used digital technology and e-commerce channels to expand its business last year, ensuring the company’s own stable operations, but also provided customized production guidance for supporting apparel manufacturers, helping upstream apparel manufacturers also achieve reductions in production costs. Increase efficiency. We are confident that we can use our professional service capabilities to contribute to the sustained growth of China’s textile and apparel export industry.” said the person in charge of Juguang Company. Last year, Jintan Maolu Chenli Garment Factory, which established a stable cooperation with Juguang, successfully obtained a large number of overseas orders under the guidance of Juguang’s customized production. Digital order management is improving productsWhile improving quality, it greatly reduces labor and consumable costs.
Recently, with the executive meeting of the State Council deploying a number of policies to stabilize foreign trade, the Ministry of Commerce and other departments have proposed a package of response measures, the National Development and Reform Commission has proposed four measures, and a series of policies such as the official implementation of RCEP will protect foreign trade in 2022. Textile and apparel Foreign trade companies have shown greater confidence in further expanding exports. It is believed that with the emergence of more new formats and new models of clothing foreign trade, it will drive the overall digital upgrade of upstream production enterprises and downstream supporting enterprises, further improve product quality, expand profit margins in the international market, and accelerate China’s transformation from a major textile country to a textile powerhouse. A powerful country steps forward.
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