Using “creative innovation” to activate the return of fashion manufacturing, New York Mayor Bill de Blasio recently proposed that New York will spend $15 million to persuade promising designers and manufacturers to create New York’s local specialty fashion. This financial aid is invested in the “Made in New York” project, which aims to increase the number of manufacturers in New York City through economic incentives and provide designers with bright prospects to return fashion to “Made in New York”, which is known for its original clothing. It has strong reference significance for Shenzhen, the “design capital”.
The fashion industry is not only an important pillar of New York’s economy, but also the most representative industry in New York. De Blasio said that New York’s fashion industry has very clear characteristics and personality. He hopes that the fashion industry can still develop in New York and develop in a better direction. Most of the world’s most respected designers started their creative designs in New York. However, due to high real estate prices, complex labor issues, and limitations on production scale, many manufacturers have set up factories overseas to save production. costs and obtain higher profits.
Through economic incentive policies, more companies can expand their production operations and create more labor opportunities in New York. The incentive policy also supports the creation of an electronic system linking local designers and local production centers, allowing more local New York designers to choose local factories for fashion manufacturing. At the same time, in addition to funding, New York City also provides technical support to manufacturers to ensure that they can produce clothing with complex processes and enhance their competitiveness. De Blasio hopes that through such economic incentive policies, true “Made in New York” can be realized, from design to production and processing, localization of New York can be realized, and New York’s fashion leadership position in the world can be ensured.
New York is the largest clothing retail market in the United States, with sales reaching US$15 billion and tax revenue of US$768 million. New York Fashion Week’s 500 events in two seasons a year attract 232,000 professionals to participate, directly generating US$532 million in consumption, and generating economic benefits of US$865 million throughout the year. U.S. investment in “Made in New York” stimulates the return of fashion manufacturing
