Yoga, the current buzzword, is a way of exercise as well as a lifestyle and attitude towards life.
Yoga, which originated in Indian culture, was once endowed with a mysterious veil. As people discovered and recognized the benefits it brought, it gradually became a part of daily life. Whether it’s to exercise, improve flexibility or reduce stress, there may be reasons to choose to practice yoga. With its unique way of achieving the harmony and unity of body, mind and spirit, it has become a fashionable sport that is popular all over the world.
The unity of body and mind is the essence of yoga, and suitable yoga clothes are indispensable. As an American sportswear giant, Nike has also begun to focus on the yoga market. In 2019, it began to launch the Nike Yoga Collection, an exclusive series for yoga training. In addition to the women’s yoga series, it also launched a men’s yoga series, with products covering T-shirts, pants, shorts, and tights. and sports bras, etc. Subsequently, yoga training apps have also been launched.
“Customers who practice yoga are looking for clothing that is moisture-wicking, close-fitting and stretchy. This year, Nike also launched the Infinalon yoga clothing series, which is committed to a zero-interference wearing experience based on the original.” said the Wanda Nike store clerk. . According to the official introduction, the Infinalon yoga series of clothing is mainly women’s yoga tops. Under the same force, Infinalon’s elasticity and recovery force are almost twice that of traditional Spandex fabric. Create a thin yet strong fabric that is soft to the touch and has a gentle shaping feel that can be stretched freely following various yoga movements.
Starting from March and April this year, the main business is skin-friendly Shaoxing Diyi Textile Co., Ltd., which specializes in , leisure and sports knitted fabrics, has increased the development and production of sports and home products. He Weiquan, the person in charge of the company, told reporters that moisture absorption and perspiration are the core of yoga clothes. In response to this, they developed a black technology “sweat wick” with one-way moisture conduction function this year. “Such a fabric is water-resistant and absorbs water at the same time. When sweat has not yet formed, it can gather sweat into small sweat droplets and discharge them. When the amount of sweat is large, it can divide the large sweat droplets into countless small sweat droplets and discharge them out of the fabric. “He Weiquan said.
Polyester + spandex, nylon + spandex are commonly used yoga clothing fabrics. Sales manager Zhu Chunxiao specially introduced a hot-selling polyester and spandex printed yoga fabric, “This fabric is added with 17% spandex and has enough elasticity.” It is reported that this printed fabric has particularly good resilience, and the yoga movements are completed in time. The knees will not bulge, and Zhu Chunxiao also repeatedly pulled the fabric to show reporters its resilience.
The emergence of new consumer behaviors under the influence of the COVID-19 epidemic has promoted the rapid development of healthy lifestyles. According to relevant statistics, the sell-out rate of sportswear in March this year increased by 36% compared with last year. Lululemon, the “Hermès” brand in yoga wear, bucked the trend and grew in 2020. According to the third quarter performance announcement, sales increased to US$2.672 billion. Not only that, Lululemon’s online business grew an astonishing 93% in the third quarter of 2020, accounting for 43% of overall sales. It can be said that the epidemic has allowed Lululemon to break out of the siege and become the biggest dark horse in the sportswear field in 2020.
Sales of yoga clothes, once a fringe industry, have skyrocketed in the past two years, and yoga pants have even been worn on the streets, becoming a highly photographed item in street photography in recent years. Whether it is Nike’s large-scale entry into the yoga market or Lululemon’s sales growth during the epidemic, sports brands and sports fabric companies will usher in new development opportunities.
(Text/Dong Shuying, photo/Xie Cong)
Keywords:
Feng Lai, yoga wear, sports trend
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