The year 2020 that has just passed has been an extraordinary year. The textile and apparel industry has been ups and downs, and has been undergoing various changes subtly: digitalization, supply chain transformation, and rejuvenation attempts. … Among them, live streaming e-commerce has not only stirred up waves in the capital market, but will also stir up a wave of industry changes.
On the afternoon of January 16, it was hosted by the Henan Provincial Department of Commerce, supported by the Henan Provincial Department of Industry and Information Technology, Henan Provincial Department of Education, and Henan Radio and Television Satellite Channel, hosted by the Henan Garment Industry Association and Zhengzhou Daguan International Trade, and Xiping County People’s Government The co-organized2021 Henan Fashion Industry New Year Ceremony (on the cloud) and Zhongyuan Fashion Live Broadcast Event was held on the 5th floor of Tower A of Daguan International Trade Center .
According to the relevant requirements for epidemic prevention and control, this event is mainly presented in a “cloud” format ,Gao Xiang, Deputy Director of the Henan Provincial Department of Commerce, Sun Qi, Director of the E-Commerce Division, Li Hongjun, Director of the Social Poverty Alleviation Division of the Henan Provincial Poverty Alleviation and Development Office, Henan Zhang Junmei, Director of the Development Department of the Provincial Women’s Federation; Liu Wenjun, Member of the Standing Committee of the Changyuan Municipal Party Committee and Vice Mayor; Xu Mao, Member of the Standing Committee of the Huaibin County Party Committee, Minister of the United Front Work Committee and Secretary of the Party Working Committee of the Industrial Cluster Area; Zhang Xin, Member of the Standing Committee of the Guangshan County Party Committee and Minister of the United Front Work Committee of Luoshan County; Feng Lunying, deputy county magistrate of the People’s Government, Li Hao, deputy magistrate of the Huangchuan County People’s Government, Tao Zhongmin, vice chairman of the Changyuan CPPCC, Yan Zuhua, vice chairman of the Guangshan County CPPCC and chairman of the Federation of Industry and Commerce, Zhu Xiaoyan, executive deputy director of the Xiping County Industrial Cluster, Zhengzhou Ding Chaoxi, director of the Nanguan Street Office in Guancheng Hui District, Song Yang, deputy director of the satellite channel of Henan Radio and Television Station and general manager of Radio and Television Media Co., Ltd., Guan Feng, the famous host of Henan Satellite TV, and Ma Chaoming, general manager of Zhengzhou Daguan International Trade Wait to attend the meeting. More than 40 media outlets including Xinhuanet, China News Service, China Central Broadcasting Network, Henan Daily, Henan TV, and Phoenix News reported that more than 2 million people were online, and people in the fashion industry across the country gathered in the cloud to share the feast.
As a new generation clothing trading complex with the largest concentration of anchors in the Zhengzhou Railway Station business district and naturally suitable for live broadcast e-commerce, Daguan International Trade has a unique advantage in hosting this event.
This ceremony was hosted by Zhang Xun, executive vice president of Henan Garment Industry Association.
Deputy Director of the Department of Commerce and First-Class Inspector Gao XiangOn the 2021 National “Online New Year Shopping Festival” “Congratulations on the opening of Zhongyuan Fashion Live Event. He said in his speech that according to statistics, online retail sales in Henan Province reached 426.1 billion yuan from January to November 2020, a year-on-year increase of 16.9%, which is higher than the growth rate of total retail sales of consumer goods. 21.7 percentage points, showing the strong driving force of online consumption. This event brought together more than 230 clothing brands and more than 2,000 varieties in Henan Province. Nearly 100 anchors participated in the live broadcast. Relevant responsible comrades from 10 counties and districts in Henan Province participated in the event to cheer for the hometown industry. This will promote the formation of a fashion industry ecology with Central Plains characteristics, cultivate and promote a number of Henan textile and clothing brands, and contribute to the transformation, upgrading and high-quality development of Henan’s clothing industry.
New Year Ceremony WiredLi Gang, President of the Henan Garment Industry Association, sent a New Year message to everyone. Li Gang said that in 2020 In this extremely extraordinary year, all industry colleagues have assessed the situation, stood in the overall situation of county economy and industry development, braved the wind and waves, fought the epidemic, provided services, and promoted development. The five major projects and industry-specific services have all achieved outstanding results. 2021 is the first year of the 14th Five-Year Plan. The association will look at the overall industrial situation, focus on the county economy, improve service capabilities, integrate into rural revitalization, show fashionable style and contribute industry strength to Henan’s economic and social development.
Ma Chaoming, general manager of Zhengzhou Daguan International Trade Co., Ltd. analyzed the important role of live broadcast e-commerce in the clothing field Influence. He said that as an important clothing market in central China, Zhengzhou Daguan International Trade has actively explored changes and leveraged its internal and external advantages to become the most suitable place for live streaming e-commerce in the Zhengzhou Railway Station business district. The planned layout of the Central China Live E-commerce Base is committed to creating a new model of the Central China Live E-commerce Base with clothing as the main body and covering all categories, leading the iterative upgrade of the business district and promoting industrial innovation and development.
Reminiscing about the prosperous past
<��, solve the problem of "do not know how to transfer, cannot transfer, dare not transfer" and promote the digital transformation of enterprises.
16 4:00 PM30 live broadcast rooms on the 5th floor of Tower A of Daguan International Trade Center and more than 100 (cloud) live broadcast rooms across the country Thousands of miles of linkage, Zhongyuan fashion live broadcast event officially launched!
Live broadcast It is very lively, the Douyin platform simultaneously attracts traffic, Lola Code, An Ran teaches dressing, sheep cooking and other tens of millions of fans.” The “Internet Celebrity Team” is thousands of miles apart and competes on the same stage, bringing fanswomen’s clothing, men’s clothing, underwear, children’s clothing, shoes, home textiles, Souvenirsand other branded “top-notch goods” worth 130 million yuan have created a magnificent scene where hundreds of companies and thousands of stores sell thousands of goods. There are thirty county live broadcast rooms and “Qiao Wives” exclusive live broadcast rooms on site. The Qiao Wives took the express train of live broadcast e-commerce and brought “famous brand” products from various counties and districts to online fans with their sincerity and simplicity. Assisting poverty alleviation and singing the main theme of rural revitalization.
2021 Central Plains The fashion live broadcast event will continue to be hot. Netizens across the country are welcome to go to Douyin to participate in the 2021 Central Plains fashion live broadcast event topics and jointly endorse the good things from their hometown.
Henan Province With a population of hundreds of millions and huge consumption power, and in the grand occasion of national carnival, live streaming e-commerce requires more in-depth thinking and innovative exploration. This ceremony aims to integrate and focus, innovate and seek change. Taking advantage of the development trend of live broadcast e-commerce, integrating online and offline, integrating high-quality supply chain and anchors, to create a live broadcast industry and platform with Central Plains and Zhengzhou characteristics. At the same time Various efforts are made to help the rise of fashion in Central China.
Standing at the historical intersection of the “Two Centenaries”, a new journey of comprehensively building a modern socialist country is about to begin. The journey is long, but there is only struggle. Through struggle, we have overcome obstacles and gone through thousands of mountains and rivers. We must continue to struggle and move forward courageously to promote the new development of the fashion industry in Central Plains and foresee a new future for fashion consumption!
Keywords:
Henan fashion industry
AAA flame retardant fabric network DFGRTJUYKYU
