New changes in the export pattern
The increase in amount is accompanied by the decrease in share
Data
As of the latest data, from January to October this year, my country’s textile and apparel import and export trade volume was US$270.63 billion, a year-on-year increase of 5.7%. Among them, exports were US$248.47 billion, a year-on-year increase of 6.4%; imports were US$22.16 billion, a year-on-year decrease of 1.1%, and the cumulative surplus was US$226.31 billion, an increase of 7.1%.
From January to October, my country’s total textile and clothing exports to the EU were US$49.31 billion, a year-on-year increase of 15.8%, of which textiles increased by 11.3% and clothing increased by 17.1%. my country’s cumulative exports to the United States were US$37.65 billion, an increase of 8.3%. Among them, textiles and clothing increased by 7.1% and 8.5% respectively. The average unit price of clothing exports to the EU and the United States increased by 4.2%.
According to EU customs statistics, from January to September this year, the EU imported US$104.49 billion in textiles and clothing from the world, an increase of 10.6%. The cumulative import of textiles was US$24.56 billion, an increase of 11.2%, and the import of clothing was US$79.93 billion, an increase of 10.5%. The EU’s total imports of textile and clothing products from China were US$39.18 billion, an increase of 8.6%, which was lower than the average growth rate. Textile and clothing imports from ASEAN were US$9.25 billion, an increase of 15.1%. China’s textile and apparel market share in the EU was 37.5%, a year-on-year decrease of 0.7 percentage points, and the ASEAN market share was 8.9%, an increase of 0.3 percentage points from the same period last year. During the same period, according to US Customs statistics, the United States imported US$33.65 billion in textiles and clothing from China, an increase of 1.4%. Imports from ASEAN amounted to US$17.06 billion, an increase of 4.5%. The market share of Chinese products in the United States was 38%, down 0.6 percentage points from the same period in 2013. From January to September, Japan’s total imports of textiles and clothing were US$30.15 billion, a decrease of 4.1%, of which imports from China were US$20.22 billion, a decrease of 9.3%, while imports from ASEAN during the same period were US$5.49 billion, an increase of 14.1%. The share of Chinese products in the Japanese market dropped to 67.1%, a decrease of nearly 4 percentage points from the same period in 2013. ASEAN’s share in Japan expanded by nearly 3 percentage points compared with the same period in 2013.
Opinion
Since the beginning of this year, the recovery of the international market has made my country’s exports to the EU and the United States perform generally well: the United States has grown steadily, and the growth to the EU has remained above 20% for five consecutive months, which has become the biggest driver of the overall growth of my country’s exports. Strong motivation. However, although the market has recovered, it cannot hide the fact that the share of my country’s products in the international market has declined: my country’s market share in the United States fell by 0.6 percentage points, in the EU by 0.7 percentage points, and in Japan by about 4 percentage points. , the changes in the international textile and apparel export market have attracted attention.
Japan is one of the three major markets for my country’s textile and clothing exports. Chinese products have steadily maintained a 70% market share in Japan for many years. The continued recession of Japan’s economy this year has caused my country’s exports to Japan to experience negative growth for six consecutive months, and its share of the Japanese market has dropped to 66%. The lost market share has basically been replaced by growth from ASEAN. Ultimately, the reason for this phenomenon is not the economic cooling caused by the tense political relations between China and Japan, but the result of industrial transfer caused by rising labor costs in China. On the one hand, due to cost factors, some international orders for low-end products have shifted to ASEAN, and Chinese companies have significantly reduced their orders for such products; on the other hand, Japan has increased cooperation with ASEAN countries and reduced the scale of production in China. At the same time, it turned to cheaper cost depressions, increased investment cooperation with Vietnam and other ASEAN countries, and produced some products locally before selling them back to Japan, thus directly boosting ASEAN exports to Japan.
With the changes in the external situation, the future development mode of my country’s textile industry will also continue to change. The overall volume and growth rate will gradually slow down, and the focus on improving quality and efficiency will become the norm.
New strategies breed new opportunities
“One Belt, One Road” opens up the east-west corridor
Event
In order to make the economic ties between Eurasian countries closer and mutual cooperation deeper, our country has proposed the strategic concept of “One Belt, One Road”. “One Belt, One Road” is the abbreviation of “Silk Road Economic Belt” and “21st Century Maritime Silk Road”. “One Belt, One Road” runs through the Eurasian continent, connecting the Asia-Pacific Economic Circle in the east and the European Economic Circle in the west. Historically, the Overland Silk Road and the Maritime Silk Road were major channels for economic, trade and cultural exchanges between my country and Central Asia, Southeast Asia, South Asia, West Asia, East Africa, and Europe. The “Belt and Road” is the inheritance and improvement of the ancient Silk Road. , focusing on expanding mutually beneficial cooperation in various fields between my country and countries in the Eurasian continent, is China’s overall concept for promoting foreign cooperation under the new situation. Its starting point is the hope of achieving common development and common prosperity for all countries along the route. One year after the “Belt and Road” concept was proposed, more than 50 countries along the route have actively responded and participated, and are willing to dock with their respective development strategies.
Opinion
The prosperity and development of ancient China’s land Silk Road and maritime Silk Road were inseparable from textiles. Nowadays, the country has proposed the strategic concept of “One Belt and One Road”, which will greatly extend the territory of China’s regional development, provide new opportunities for industrial undertaking and transfer, and promote the export, investment and trade cooperation of the textile and garment industry, and even the overall transformation. Bring new business opportunities.
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On November 17, President Xi Jinping of the People’s Republic of China and Australian Prime Minister Tony Abbott jointly announced the “substantial conclusion of negotiations on the China-Australia Free Trade Agreement.” In 2015, China and Australia will sign the China-Australia Free Trade Area Agreement. In the next six years, Australia will grant zero tariffs to the import of some goods from China, and the two countries will grant each other most-favored-nation status. Australian dairy products, beef, seafood, wool and other products, as well as coal, copper, nickel and other minerals, will be sold to China at low prices. At the same time, China’s mechanical and electrical products, industrial products, etc. are also sold to Australia at zero tariffs.
Opinion
When it comes to Swiss-made consumer goods, the first thing that usually comes to mind are expensive watches and small and practical Swiss Army knives. In the near future, Chinese consumers will be pleasantly surprised to find that the domestic prices of expensive Swiss watches, military knives and other commodities will decrease. These changes are due to the signing of the China-Switzerland Free Trade Agreement. Switzerland’s precision machinery, textile machinery, fine chemicals and other industries are at the world’s leading level. The implementation of the China-Switzerland Free Trade Agreement will help textile companies import advanced equipment and technology from Switzerland at more favorable prices and promote the transformation and upgrading of domestic related industrial structures.
Among my country’s main export product categories to Australia, non-knitted or non-crocheted clothing and clothing accessories are on the list. In 2013, women’s suits, casual suits, tops, dresses, skirts, culottes, trousers, overalls, jodhpurs and shorts ranked among the ten categories of products with the largest export value from my country to Australia. Among the main imported commodities, wool, fine animal hair and mohair yarn and cotton are also among them. The implementation and launch of the free trade zone will bring the most direct benefits to the bilateral textile and garment industries: on the one hand, it will expand my country’s exports of manufactured garments to Australia; on the other hand, it will make better use of Australia’s products represented by Merino wool. High-quality textile raw materials provide guarantee for high-end products in the industry and improve the competitiveness of products in the international market.
New inspiration for marketing
“Wool Movement” joins hands with China UnionPay
Event
On July 4 this year, Rob Langtry, chief strategy and global marketing director of the International Wool Bureau, and Hu Ying, assistant president of China UnionPay, jointly announced in Shanghai that the promotion of the “Wool Movement” in the Chinese market in 2014 was officially launched.
The “Wool Movement” was officially launched in 2010 under the initiative of Prince Charles of the United Kingdom. It has been launched in Germany, Japan, Spain, Australia, New Zealand and other countries, and is committed to promoting the natural, biodegradable and renewable nature of wool fiber. properties and expand its applications in industries such as fashion, interior design and architecture. Since the “Wool Movement” landed in China, it has carried out a variety of activities. The “Modern Wool Art Exhibition” held in Shanghai in 2012 and the “Wool School-Chinese College Students Fashion Week Celebration Party” in 2013 are all An important part of the global “wool movement”. This year, the International Wool Bureau has cooperated with China UnionPay with the theme of “From Ranch to Show”. The purpose of this move is to let more consumers understand wool products and choose high-quality, environmentally friendly and renewable wool products. Consumers only need to download relevant brand electronic coupons through the UnionPay card value-added service product “UnionPay Wallet” to enjoy preferential shopping experiences in stores across the country.
Opinion
The “Wool Campaign” has been one of the most eye-catching promotion projects in the global textile fiber field for several years. In promotion activities in international first-tier cities, a little sheep named “Fred”, as the image spokesperson of Merino wool, strolled swaggeringly in a prime area of the downtown area, attracting passers-by of all ages to watch, and they had to admit that the Woolmark brand The market operation methods are impressive. In the past few years, the International Wool Council has selected boutique retail stores and high-end clothing brands as partners in the global annual promotion activities of the “Wool Movement”, focusing on launching woven merino wool-based products from well-known domestic and foreign brands. , knitted garment design works to attract consumers, and this year’s choice to cooperate with China UnionPay is also in compliance with the changing consumer trends in the retail market. By seeking the best combination of online and offline, the purpose of promoting the market retail of wool boutique products is achieved. . Through the “UnionPay Wallet” platform, China UnionPay has worked with all parties to explore the O2O model of the clothing retail industry and opened up the domestic cloud clothing market. While promoting business model innovation, it also brings a more favorable and convenient consumption experience to cardholders, using another way to attract consumers’ awareness and love of wool products.
