“In 2018, benefiting from the improvement of the domestic and foreign industrial development environment, my country’s garment industry has adapted to the new normal of globalization, digitalization, and integration, created new competitive advantages, will show greater development vitality, and promote the overall stability of the industry. , stable and improving development trend.” Recently, at the 2018 China Garment Economic Forum held in Shanghai, the “2017-2018 China Garment Industry Development Report” released by the China Garment Association gave such a judgment on this year’s industry development.
This conference, hosted by the China National Garment Association and hosted by the China National Garment Association Industrial Economics Research Institute, interprets the latest data on industry operations and invites industry insiders to discuss national policies, industry growth drivers, business model changes, industrial and financial ecology creation and culture. In terms of creativity construction and other aspects, we comprehensively deconstruct the new direction of industrial development and provide suggestions for industry transformation and upgrading.
It is difficult to increase export prices
“In 2017, in the face of the new situation of international demand picking up and domestic economy stabilizing and improving, my country’s garment industry has developed innovatively, and has generally shown a development trend of stability and improvement, while improving quality, and the results of industrial transformation and upgrading have gradually improved. Showed.” Chen Dapeng, vice president of the China National Textile and Apparel Federation and executive vice president of the China National Garment Association, pointed out that the profit margin of the garment industry in 2017 increased significantly compared with the previous year.
The foreign trade situation of the industry has also improved. Affected by the global economic slowdown, sluggish international demand and intensified market competition, my country’s apparel exports have continued to experience negative growth in the past two years. Since 2017, the global economy has recovered moderately, the decline in exports of the garment industry has continued to narrow, and the overall trend has been stabilizing and recovering. In 2017, my country’s exports of clothing and clothing accessories totaled US$158.808 billion, a year-on-year decrease of 0.4%, and the decline was 8.95 percentage points narrower than in 2016.
As the world’s major economies continue to recover, especially driven by the continued recovery of my country’s three major traditional apparel export markets, the decline in my country’s exports to these traditional markets has narrowed. In 2017, my country’s apparel exports to the EU, the United States, Japan, and ASEAN totaled US$94.731 billion, a year-on-year decrease of 0.73%, and the decline was 9.94 percentage points narrower than the previous year.
Affected by the fluctuation of the RMB exchange rate against the U.S. dollar, rising costs, and intensified competition in Southeast Asia and other countries, it is difficult to raise prices for my country’s clothing exports, and there is an obvious trend of rising volumes and falling prices. According to customs data, my country’s clothing export volume increased by 4.06% year-on-year in 2017, and the average export price dropped by 5.13% year-on-year. Among them, while the quantity of clothing exports to the EU, the United States, and Japan maintained growth, the export value fell, but the decline narrowed.
At the same time, industry enterprises are seizing the opportunities of the Belt and Road construction to promote international cooperation. In 2017, my country’s apparel exports to countries along the Belt and Road were US$37.786 billion, a year-on-year increase of 0.89%, accounting for 23.79% of my country’s total apparel exports. Among them, the total value of clothing exports to Russia, Vietnam, Kazakhstan, Poland, Iraq, and India was US$15.331 billion. Under the guidance of the Belt and Road Initiative, apparel companies are actively developing global layouts and participating more closely in the global industrial chain. Some apparel brands have expanded their marketing networks, logistics channels, and R&D centers to the international market, effectively integrating domestic and foreign markets. resources to promote the in-depth development of international cooperation.
Relying on technology and cultural promotion
Regarding the apparel foreign trade situation in 2018, the “Report” pointed out that the significant recovery in global trade has provided a better external environment for my country’s apparel industry exports. It is expected that my country’s apparel exports will continue to stabilize and recover in 2018. However, due to “anti-globalization “As well as the impact of trade protectionism, my country’s garment exports have been squeezed by the reshoring of manufacturing industries from developed countries and emerging economies. There are many uncertain factors and greater pressure on garment exports.
Currently, faced with multiple pressures such as consumption upgrades, rising overall costs, and increasingly fierce market competition, my country’s garment companies are seizing the opportunities for change in new technologies, new models, and new business formats, cultivating new momentum for industrial development, and constantly promoting the high-end of the industry. ation, branding, informatization and intelligent development. For example, in 2017, while infrastructure investment in the apparel industry slowed down significantly, investment in technological transformation continued to heat up. Companies have digitized, networked, and intelligently upgraded their production and manufacturing systems, supply chain management systems, and warehousing, logistics and distribution systems to make full use of the big data. The data system analyzes consumer behavior, preferences, age and other user information to achieve personalized research and development and flexible manufacturing. The “Report” shows that 2018 will be a year of accelerated advancement of intelligent manufacturing in the apparel industry. At present, some companies have completed the digital transformation of traditional production lines and entered the stage of digital network upgrading and transformation to achieve “digitization”, “agility” and “flexibility” in the production and processing process.
At the same time, the cultural value effect of the industry will be further highlighted. In 2018, industry enterprises will increase research on contemporary cultural clothing systems, inject Chinese cultural connotations into brands, and further clarify the industry’s “product-brand-culture” development path. As international cultural exchanges between industries strengthen, my country’s garment industry will carry out industrial cultural innovation in multiculturalism, enhance the international cultural identity of China’s garment industry, and enhance the international image of the industry and enterprises. (Title: China’s garment export enterprises accelerate change)
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