Export data boosts confidence of Canton Fair exhibitors

The 116th Canton Fair entered its second day yesterday. According to the official statistics of the conference, as of yesterday, the number of buyers attending the Canton Fair was 43,679.
“The foreign trade situation, especially Guangdong’s foreign trade, has entered a critical period of transformation,” Chen Wanling, director of the International Economic and Trade Research Center of Guangdong University of Foreign Studies, said in an interview with reporters. The macro economy is still expected to grow steadily this year, and the Canton Fair, as a window for foreign trade, has played an important role in science and technology in recent years. More attention is paid to the strength design level, which is worth waiting and watching. Different from previous editions, brand enterprises and new energy have become the highlights of this Canton Fair. Many brand merchants have appeared in the Canton Fair exhibition hall, and the import and export data in September have boosted the confidence of exhibitors. Data from the General Administration of Customs showed that exports in September increased by 15.3% year-on-year, 3.3 percentage points higher than market expectations.
​Smooth start
As of yesterday, the number of buyers attending this Canton Fair was 43,679. The first phase mainly exhibits electronic home appliances, lighting, chemicals, machinery and other products. As a barometer and weathervane of China’s foreign trade situation, the opening of this Canton Fair has attracted attention from all walks of life. According to the conference, the total exhibition area of ​​this Canton Fair is 1.18 million square meters, with a total of 60,222 booths, 514 more than the previous session. There are 24,751 domestic and foreign exhibitors, 170 more than the previous session. Tens of thousands of African buyers are expected to attend this Canton Fair.
“Since the beginning of this year, the market share of products with competitive advantages such as technology, brand, and quality has increased compared with previous years.” The person in charge of Huangming Solar Energy in the new energy exhibition area found that companies this year have paid more attention to the improvement of product quality and functions, and personalized Private custom. Many companies have also expressed the hope that policies can provide more encouragement and support for corporate R&D investment. Only new technologies and new products can be more competitive.
Elber, a buyer from Turkey, said in an interview with reporters that electronic products in many parts of Asia and Europe are very expensive. China already has many new products in the field of new energy, with stable performance and good reputation, and are very popular.
Business confidence has also been encouraged by relatively optimistic macro data. Data from the General Administration of Customs showed that exports in September increased by 15.3% year-on-year, 3.3 percentage points higher than market expectations. Imports increased by 7% year-on-year, 9 percentage points higher than market expectations. The total import and export volume in September hit the highest monthly level during the year, and the export growth hit the highest monthly level in 19 months.
​The first new energy exhibition area
Many exhibitors interviewed by Nandu reporters believe that the country’s GDP growth this year is likely to reach 7.5%. With the help of favorable macroeconomic conditions, the foreign trade development situation is also steadily improving, and this year’s order situation should be optimistic.
Among them, the new energy exhibition area is a new theme cultivated this year and successfully debuted in the first phase. In recent years, China’s new energy industry has developed rapidly, and a number of powerful companies have emerged in solar energy, wind energy, biomass energy and other industries, which have attracted widespread attention.
Canton Fair officials revealed that this year they will continue to implement the brand strategy and vigorously support high-quality brand companies to participate in the exhibition. Although the overall number of booths is still relatively tight, the proportion of brand booths has been continuously increased in recent years. Brand booths currently account for 20%.
“We have always attached great importance to seizing the new energy market. This field is an important direction for future development,” the person in charge of Gree Electric said in an interview with a Nandu reporter. The solar technology developed by Gree has effectively improved the comprehensive performance of solar panels through a variety of technical means. Utilize efficiency and reduce unit costs.
According to Gree Chairman Dong Mingzhu, Gree Electric has provided “bottomless” support for technology and research and development regardless of R&D investment in recent years. “There is demand from all over the world, and with favorable policy support, the industry can continue to heat up and the market prospects are broad.” According to the staff of the Canton Fair exhibition organization, the new energy exhibition area is professionally subdivided into “solar photovoltaic products”, “solar The three major categories of “Solar Thermal Products” and “Wind Energy and Other New Energy Products” are more professional and targeted, promoting industry exchanges. The exhibition area welcomed more than 80 companies to participate in the exhibition, and more than 400 companies applied for it. Many companies reported that they still hope to expand their booths so that more emerging companies can have the opportunity to showcase themselves.
​Unstable factors
“Foreign trade saw only export growth but no profit growth in the first three quarters. In addition to the companies themselves needing to work hard, the policy environment is also very important,” Cheng Jiansan, director of the Pearl River Regional Economic Research Center of the Guangdong Academy of Social Sciences, told reporters in an interview express. In addition, the “old problems” that plague exhibitors include price wars, exchange rate fluctuations and other issues. Many business owners told reporters from Nandu that when technological content did not dare to dominate, a “civil war” involving secret price wars was inevitable.
Xian Changrong, general manager of Foshan Rongshi Lighting Technology Co., Ltd., said in an interview with reporters that many companies in the industry do not invest much in research and development, and they can get a share of the pie when the market is huge, but the market order at this stage is not yet mature. , “If a company wants to develop and grow, it must actively establish business and technology exchanges with the outside world. The Canton Fair is a good opportunity.”
There are also many industry veterans who believe that external environmental factors only play a supporting role.The core factor is the company’s own strength.