The Russian baby products market has an average annual growth rate of 10%. As one of the most promising industries, the Russian government will vigorously support this industry and plans to increase the market share of domestic baby products to 30% by 2020. %.
Russia wants to promote the development of its own baby products industry and plans to achieve the goal of 1/3 of domestic baby products coming from Russian companies by 2020. Victor Yevdukhov, Deputy Minister of Industry and Trade of the Russian Federation, said: “Imported baby products and toys will be marked with special labels. These electronic labels will help us identify substandard counterfeit products. At present, the state The focus of industrial policy is to promote the formation of professional design standards in areas such as children’s clothing, footwear, amusement products and electronic products.”
The Russian baby products market maintains a growth rate of 10% every year and is one of the most promising industries in Russia. The government plans to select a group of competitive and advantageous companies in this industry for priority development. This year we have selected 18 out of 42 toy manufacturers and given special support.
At present, 60% of children’s moisturizers and 90% of children’s shoes and clothes in the Russian market rely on imports. Russian domestic companies are stepping up their efforts to promote the development of children’s printing products, furniture products and other industries.
In addition, the government has introduced corresponding subsidy policies. Part of it is aimed at promoting equipment updates, that is, by easing the loan interest rates of enterprises to encourage enterprises to update equipment, and at the same time encouraging enterprises to carry out scientific research and experimental design work. If companies applying for low-interest loans do not develop and produce new products, the state will withdraw investment funds.
The difficulties faced by the domestic infant and child product industry are mainly caused by counterfeit and counterfeit products. The relevant association is currently developing an electronic labeling system to solve the problem of counterfeiting. By then, special symbols will be printed on children’s products and other light industrial products. The system is expected to be officially launched in 2016.
According to statistics, every 4-6-year-old child in Russia has an average of 2 toys, while the number of toys for children around 13 years old will double.
