Chemical fiber giant Lenzing attaches great importance to the Chinese market

According to a report by the Austrian “Messenger” on August 15, Peter Untersperger, CEO of the international chemical fiber giant Austrian Lenzing, told reporters that China is a very attractive strategic market. 50-60% of the world’s fiber production market and consumer market are in China. China has a great influence on the international market. In the past three years, the price of viscose fiber has dropped by about 40%. The main reason is that China’s cotton supply exceeds demand. We need to build more production bases in China, otherwise we will miss development opportunities. It is only a matter of time before China surpasses the United States in the number of patents. However, due to planning, professional talent and intellectual property protection reasons, we currently dare not take the risk of locating our world’s largest Tencel production equipment with an annual output of 67,000 tons in Asian production bases such as China or Indonesia.