Recently, the export and domestic sales of my country’s textile and fabric companies have declined to a certain extent, and the profits of fabric companies have declined. In order to reverse the dismal situation, textile companies began to focus on brand research and development, develop integrated accessories, and embark on a path of sustainable development.
Textile companies focus on brand research and development
Huilong Textile is the first company in my country to design imitation denim casual fabrics. It has a huge design and R&D system so far. It is different from the trade model in which other fabric production and trading companies set up sales shops in various textile cities across the country and resell the same popular fabrics in the market. “The company’s innovation has been divided into three stages so far, and there will be a plan every 10 years: the first stage is from the late 1980s to the early 1990s, and that period was mainly based on chemical fiber imitation wool fabrics. The second stage From the early 2000s to 2010, it mainly dealt in imitation denim fabrics. The third stage was in 2011 and the next 10 years. The company established an independent R&D department to develop novel, personalized and market-oriented products for the post-80s and 90s generations. Specialized and unique products.” said Ms. Chen, the person in charge of Huilong Textile.
He Shixian, associate director of business and R&D of New Wing Enterprise Co., Ltd., said that for a long time, New Wing Group has directly cooperated with well-known domestic and foreign brands, such as Li Ning, Meters Bonwe, etc., with a wide range of customers, and the market environment is very important. The impact of the company is not great. In 2013, New Wing Group’s performance increased by 12%. The key to the steady development of New World Group is that the company relies on product research and development rather than blindly cutting prices. Companies continue to introduce new products to maintain stable prices and achieve profits. New World Group’s annual net investment in product development reaches 10 million to 15 million yuan, and its institutions in mainland China alone can develop more than 3,000 fabric products every year. “The textile industry is not a sunset industry, but a popular industry. New World’s greatest core competitiveness is to continuously innovate and develop, guide the market, and improve brand loyalty, thereby seeking the development of corporate brands.” He Shixian said.
Develop integrated excipients
Clothing accessories are indispensable components in addition to fabrics to extend clothing functions and decorate clothing, including zippers, buttons, webbing, shoulder pads, lace, linings, linings, hangers, hangtags, accessories, inserts, chalking, Hooks, furs, trademarks, cords, fillings, plastic accessories, metal accessories, packaging boxes and bags, printed barcodes and other related items.
Taiwan-funded enterprise Orido Group provides high-quality products to the market and customers. The reporter learned that all of Orido’s products, from technology and materials to design and product applicability, are all original and independently developed. According to Wei Wenshuang, president of Guangzhou Weiwen Button Co., Ltd., a subsidiary of Orido Group, in 2013 Orido Group’s button sales alone reached more than 600 million yuan, a year-on-year increase of 32%. At present, Orido’s annual investment in R&D is 10% of its overall turnover. Wei Wenshuang said: “Olido’s most important thing is the quality of its products. We must produce products that are in line with the public, adapted to China, and meet the needs of the world. The so-called popular means products that everyone can afford and like to use.”
It is understood that buttons are used as auxiliary materials and the unit price of the product is not high. How to expand profits has become a long-term discussion issue for auxiliary material companies. “Integrated excipients” have become Orido’s new direction to increase operating profits. Olido’s products include sewing threads, hot stamping, lace and other products. Although the prices of these items are not high domestically, the prices have soared after being exported to foreign markets and used for clothing processing. Wei Wenshuang said: “What Orido wants to do as a ‘one-stop excipient’ is to integrate brands, achieve vertical division of labor, meet market and popular needs, and provide customers with better services.”
