For enterprises, exhibitions are like a ribbon, closely connecting enterprises and buyers. GoTex is currently the only international textile and apparel professional procurement exhibition open to Chinese exhibitors held in Brazil. It is the first time to participate in the exhibition. How do companies prepare for exhibitions, how do they use exhibitions to establish contact with buyers, and then establish cooperative relationships? Which cooperation model can be used to promote Chinese products to local consumers more quickly and better, thereby opening up the local market? It has become a hot topic for exhibitors.
Brazil is the most populous country in South America. The Brazilian market is the largest market in South America and is an important goal for textile companies to develop diversified international markets. The second GoTex International Textile Procurement Exhibition (“GoTex Exhibition”) in Sao Paulo, Brazil, to be held from October 25 to 29, 2014, will once again attract the attention of many domestic textile companies.
Actively prepare for the exhibition and ask for advice
For companies exhibiting for the first time, early preparation is particularly important. The reporter learned from several companies that have signed up to participate in the exhibition that they are currently actively preparing for the exhibition. In terms of personnel, most companies plan to send 2 to 3 sales elites to lead the exhibition. Sales managers use various channels such as websites and print media to understand Brazilian consumer demand. In terms of products, exhibitors generally have prepared dozens of newly developed and designed products, and will also bring some basic products to the exhibition in order to understand the local market demand in an all-round and multi-faceted manner.
“This is the first time for our company to participate in an exhibition in Brazil. It is said that the demand for knitted clothing in Brazil is very large. We also want to learn about it on the spot. We hope to use this exhibition to understand local consumer demand and make our company’s products more Close to the local market.” The person in charge of Jiangsu Huayang Clothing Co., Ltd. has great expectations for participating in the GoTex exhibition in Brazil.
Like Jiangsu Huayang Clothing, companies that went to the exhibition with a try mentality include Jiangsu Changshu Youli Textile Trading Co., Ltd.
Jiangsu Changshu Youli Textile Trading Co., Ltd. is mainly engaged in the export business of various textile fabrics, including winter fabrics and some home textile fabrics, with many types. According to General Manager Ms. Qian, “This is my first time to participate in an exhibition in Brazil. I mainly want to go out and see some popular trends in Brazil as an emerging market and understand the local consumption power. We will have two sales staff participating in this exhibition. , and is planning to bring some cotton or knitted fabrics containing artificial cotton and other ingredients to Brazil. In order to prepare for this exhibition, the company has prepared dozens of styles based on different patterns and styles, of which 30~ are newly developed styles. 50 types, accounting for 50% of the total developed fabrics; for example, velvet fabrics, winter plush fabrics and summer light fabrics, etc. Due to the lack of understanding of the Brazilian market, we have prepared many and comprehensive product types. We hope that there will be many products at this exhibition. What you gain.”
In addition to companies exhibiting for the first time, there are also companies that already have some experience in the South American market.
Du Biao, sales manager of Tianjin Tiantou Huatai International Trading Co., Ltd., said that the company has been in the South American market for 10 years. Its products are mainly exported to Colombia, Mexico and other countries. The company mainly deals in denim fabrics. After more than 10 years of exploration, it has also gained a certain reputation in South America. Compared with the European and American markets, the consumption characteristics of the South American market are that the quality requirements are more relaxed and the price demand is lower. The price of exported denim fabrics per meter is generally 2.6 ~$10.
Du Biao said: “The GOTEX exhibition in Brazil is an opportunity for enterprises. This time we will bring some new self-developed plain fabrics to the exhibition, with about 20 varieties. From the previous slub yarn to the current For plain yarn fabrics, the yarn grade required is higher than before. It can be said that the yarn quality has been improved. Although the raw material cost of yarn is higher, the overall cost performance of the product is higher, the product appearance is more elegant, and the production It is more environmentally friendly. Through this exhibition, we hope to increase the order volume by 20%.”
Targeting the market with the platform
Among the overseas exhibition projects sponsored by the Textile Council for the Promotion of International Trade, although the exhibition history of Brazil’s GoTex exhibition cannot be compared with the “New York Exhibition” and “Paris Exhibition”, it has unique significance from the perspective of exploring emerging markets. , is also another important exhibition platform to help the industry develop international markets. According to the organizer, the GoTex exhibition is a professional trade procurement platform for global textile and apparel suppliers, based on the concept of global supply chain, with all-round and in-depth docking with industries and markets in Central and South America centered on Brazil. This exhibition is the only international textile and apparel professional procurement exhibition currently held in Brazil that is open to Chinese exhibitors. It is helpful to promote China’s outstanding textile and apparel suppliers to develop the Brazilian market in a healthy and orderly manner, implement market diversification strategies, and expand the Latin American market. Positive meaning. The main products of Jiangsu Huayang Clothing Company are men’s and women’s knitted T-shirts, which are positioned in the mid- to high-end range. Xiao Ling, the company’s sales manager, said: “For centralized processing enterprises, they are currently considering transformation. Now they are no longer accepting low-price orders because there is almost no profit to be made. As foreign-invested processing enterprises withdraw and relocate in China to Southeast Asia and other countries with relatively low labor force, as well as in our country�As material prices continue to rise, more and more companies have begun to transform and upgrade to high-quality products, and some have also begun to try to set up factories abroad. ”
Shaoxing Xinfang Import and Export Co., Ltd. is mainly engaged in the import and export business of men’s and women’s clothing, and its products are mainly exported to Europe. According to General Manager Jin Tao, “In preparation for this exhibition, from product design to style and color, we will launch 70 to 80 new fabrics. We will use the exhibition to expand the sales scope of our products and hope to establish friendly cooperation with local dealers in emerging markets.” .”
Industrial complementary cooperation is broad
The 2014 World Cup and the 2016 Olympic Games will be held in Brazil. Brazil will inject tens of billions of huge funds into infrastructure construction, which is expected to usher in economic prosperity and development for Brazil. Driven by this, the demand for Brazilian light industrial textiles, fabrics and home textile products will also be boosted.
As a major country in textile production, consumption and trade in the world, China has a complete industrial chain and supporting facilities. It has strong trade complementarity with the relatively weak industrial supporting level of the Brazilian textile industry and strong local demand. In terms of complementary advantages, China Under the premise of bilateral textile trade and cooperation, there is great room for development. In 2013, China’s textile exports to Brazil were US$2.37 billion, an increase of 7.5%, and clothing exports were US$1.75 billion, an increase of 15%. Among my country’s textile exports to Brazil, fabrics and finished products accounted for the main share. In 2013, fabric exports to Brazil were US$1.42 billion, an increase of 4.4%, and textile exports of manufactured products were US$650 million, an increase of 9.2%.
“Previously, the company has been doing store orders in the European and American markets, and the price of a shirt generally ranges from 3 to 20 US dollars. This time we will participate in Brazil, we have also prepared a lot of self-designed basic models and fashionable models to see if they can be matched with Local suppliers and buyers in Brazil are connected. We hope to use this exhibition to, in addition to cooperation on the products themselves, see if there are any opportunities to integrate with Brazilian production companies in terms of raw materials and technology to provide corresponding industrial chain support. and production cooperation, and strive to find cooperation space. If the exhibition results are good, the company will also consider moving to the Brazilian market.” Jiangsu Huayang Sales Manager Xiao Ling said.
