The number of online merchants exceeds the total number of online clothing sales in Europe and accounts for the largest proportion of online clothing sales
Recently, the British government released the latest data. Online sales accounted for 9% of total retail sales in the UK. Analysts predict that this figure will grow to 12% in 2015. E-commerce has become the channel with the highest penetration in the retail market, and retailers are developing towards a true “omni-channel” business. The government also stated that British consumers have entered the digital age, and the rapid development of online and mobile commerce has taken over people’s lives.
British Business Secretary Vince Cable said: “In terms of stimulating global economic cooperation and investment, the retail industry is key. With the increase in sales channels, it is easier for consumers to consume, which also gives the retail industry more sales opportunities.” Today, there are nearly 230,000 retailers selling online in the UK, which is more than the rest of Europe combined. This means that the UK has huge business opportunities and has the capabilities and technology to lead the development of e-commerce, and also creates a good environment for long-term sustainable investment.
According to statistics, more than 1/3 of British consumers like to buy clothing products in shopping malls, and fashion has become an important factor in promoting the development of the retail industry. This has laid a good foundation for clothing products to enter the field of digital sales. Currently, fashion accounts for the largest proportion of online sales, and the proportion will continue to grow.
The UK is quickly becoming one of the most exciting markets in the world, with internationally renowned retailers making a huge contribution to the UK’s economic recovery and sustainable growth. International retailers and brands in the UK continue to grow as global consumers continue to shop. International retailers that previously only focused on brick-and-mortar businesses are also gradually transforming into omni-channel retailers. The person in charge of Burberry said: “The investment in digital technology has benefited the brand a lot. Online sales have effectively made up for offline operations. Digital marketing better fits the working style of the middle-to-high-end people and the growing middle class in the future. and consumption patterns.”
