In recent years, textile and garment export companies have faced many difficulties such as rising labor costs, rising raw material prices, and too many homogeneous products. However, textile and garment companies participating in the 115th Canton Fair told reporters that since they have chosen to deal with the international market, they must be prepared to meet the challenges and maximize their products to meet export demand. “Last year, the price of raw materials rose by a relatively large margin, but this year it is okay. The current pressure mainly comes from rising labor costs.” Yang Yuting, foreign trade manager of Zhejiang Xinda Group Co., Ltd. and Zhejiang Sanfeng Holding Group Co., Ltd. said: “Hardware costs are controllable, but Labor costs are difficult to control. In the production process of clothing, it is not uncommon to rely on computers, but not all steps can be completed by computers. For example, the looping process still relies on labor to a large extent. In addition, clothing production The technology is rapidly being renovated, and the hiring fee for highly skilled personnel is also increasing.”
Hu Min, director of the clothing department of the China Chamber of Commerce for Import and Export of Textiles, also told reporters: “The rise in labor costs has indeed had a significant impact on enterprises, which has affected the confidence of garment enterprises in continuing to invest in the market. When labor costs are high, corporate profits will be reduced. , the allocation of funds invested in different departments must also be adjusted, which is likely to directly affect product research and development and innovation.”
However, exhibitors have also learned to take it calmly in the face of pressure. “Once you have locked in a target, you have to do what you like.” Wang Xiwen, general manager of Fujian Taiwang Clothing and Weaving Co., Ltd., told reporters that their products are casual clothing, mainly for the European market, and they have fixed foreign designers as “consultants.” The fabrics are also made from cotton products favored by European buyers. After special processing, they are comfortable and not easy to deform. “Since you have decided to go global, don’t be afraid of pressure and risks. Improving product quality and meeting export standards is the first step, and the second step is to make product styles and designs in line with international standards.” Wang Xiwen said. In addition, in order to save money and build a brand, the company also adopted the strategy of specializing in shirts and pants. “Independent research and development and enhancing the competitiveness of the product itself are the most important.” said Ma Yue, Nanjing Representative Office of Jiangsu Cathay Yida Industrial Co., Ltd. She firmly believes that in the face of the ever-changing export market and many competitors, blindly trying to win by lowering prices is never a long-term solution. She must boldly create new products based on rigorous market research to attract the attention of customers. She pointed to a simple and elegant knitted sweater on the booth and said: “For example, this dress is all made of organic cotton. It is a typical green product. French customers like it very much and the sales are very good! Today’s buyers are very focused on products. Environmental protection, we naturally have to use our brains in this aspect.”
