2020 has changed our lives and our world. Under the trend of restructuring and reshaping, the route and direction followed by fashion design and research and development of textile and clothing are in urgent need of adjustment and optimization. On the afternoon of January 27, U.S. Cotton Company teamed up with the China Women’s Clothing Fabric Trend Research Institute to release “2022 Spring and Summer Fashion Trends and Consumer Lifestyles” on the “CTIC Fashion Institute Cloud Classroom” live broadcast platform. As the keynote speaker, Mr. Lin Bei, Deputy Director of Asian Supply Chain Marketing of Cotton Company of America, analyzed consumer needs and lifestyle trends through the perspective of globalization with the four themes of “Rejuvenation, Surrounding, Reflection, and Hope”. The content covered color, Rich information on fabrics and styles.
Renaissance·Interpreting classics with modernity
The theme of “Renaissance” is mainly manifested in combining visual and insightful aesthetics with modern story telling, inspiring people around inclusivity Thinking. In fashion, art and design, revived styles will return in the spring and summer of 2022, represented by modern interpretations of popular styles of the past.
In the interpretation of this theme, Lin Bei listed the design styles of several world-renowned brands to illustrate, which are specifically reflected in: the organic combination of denim fabrics, embroidery and accessories; the impactful gorgeous jacquard and Swirling prints; imitating scenes from the Queen’s speech, visually influenced by royal style and revival looks; costumes from the “Lion King sequel” movie show the richness and beauty of the African continent; a British singer’s exquisite baroque style, the ethereal The modern style is vividly displayed; the works of Central Saint Martins graduates use recycled materials such as discarded old tapes and wires to create avant-garde designs; the rich revival style of LV; the portrait of the revival style of sports soles.
“The revitalized aesthetics not only affects high-end fashion brands, but also affects popular and sports brands.” Lin Bei also said that art exhibitions and creative design can help people better understand classic fashion brands. Art works, such as the Louvre’s VR virtual reality creative “Meet Mona Lisa”, use high-tech wearable devices to perceive the charm of art.
In terms of color, the Renaissance palette uses nostalgic colors in forward-looking and futuristic designs, with an underlying sense of romanticism. Include bright primary colors and jewel tones surrounded by pastel tones. Burgundy and lilac colors continue to play an important role in the design of denim, sports and regular clothing. Consider pairing these colors with fabrics like cotton and silk blends, mesh, and menswear. In terms of design style, it has a retro background, luxurious feel and exaggerated outline, and is more feminine in terms of style.
In terms of fabric recommendations, the main ones include:
Fabric styles and accessories influenced by retro style, such as organic-shaped wooden buttons used in underwear; exquisite and small embroidery on women’s skirts, subtle Details can be seen everywhere; jacquard terry cloth has a retro style with a holiday feel; geometric patterns are decorated on knitted women’s clothing, etc.
Using 6 colors of chenille jacquard fabrics; jacquard designs in checkered shirt fabrics; aesthetic patterns in plaids, classic plaid menswear designs, etc.
The appearance of the luster of cotton fabrics, such as coating, cotton-nylon blending, cotton and silk or Tencel blending, etc., applies autumn and winter tones to spring and summer fabrics.
The designer achieves the effect of black and white sketches through printing, organizational structure, etc., such as the use of black yarn in men’s shirts; printing that simulates hand-drawn flower patterns; avant-garde application of stitching on casual clothing, etc.
Light fabrics are used in loose, pleated styles; Victorian details in cascading sleeves and collars; cascading plackets; wavy treatments; eyelet designs in men’s and formal wear wait.
Ambient·Exploring Surreal Aesthetics
“Ambient” is a trend that focuses on the invisible realm of life and soul, exploring tranquil and surreal aesthetics and the application of technology. Impact on the spiritual level. During the lockdown period of the pandemic, escapism became popular. Clearly, the global pandemic and the response measures taken by governments around the world have made people crave escapism, even if it is just a temporary psychological escape. This is the biggest driving force behind this trend.
With the spread of escapism, the aesthetics of tranquility and surrealism have brought design inspiration. For example, the surreal aesthetic sunrise gradient picture published in the New York Times; the new realm of design created by textile artists based on soft colors of fantasy and humor; the unique portraits created by designers using felt, etc. In addition, digital technology interprets the sounds of the Amazon bird forest; the art installation of the hourglass; the ten thousand year clock that moves once a year; the personalized intelligent design of the cockpit, etc.
Overall, the palette exudes a dreamy sense of tranquility. Blue and gray as background colors have an ethereal meaning, while purple and lavender present an ethereal gradient effect, which is very important in the application of fabrics. Orange is the highlight of the palette, a bit quirky but very interesting. Brown adds unexpected contrast. When applied to fabrics and prints, these colors will create a hazy visual effect.
In terms of fabric recommendations, the main ones are:
Blurred shapes, lines and colors produce soothing and dreamy effects; printed moiré effects; yarn-dyed liningsThe blurred stripes on the shirt; the watercolor effect created by multi-color abstract printing; the irregular patterns of digital printing; the unique intermittent effect produced by the yarn-dyed plaid shirt and multi-color space-dyed yarn; the uneven color of wool knitted fabrics Adds dimension to the fabric; texture created by colored spinning; pink bronzing, tie-dye effect in soothing crayon tones, deep red used in cotton and brocade cross-dyeing, pearlescent peritoneum and other processes; luster produced by large jacquard fabrics The wrinkle effect produced, the printing treatment of seersucker on the back and the vague pattern presentation on the front; the wrinkles produced by the mixture of thick and fine yarns; the wavy structure of wool knitted fabrics, etc.
Considered·Embracing the sense of security brought by nature
The “Considered” trend focuses on the application of natural materials and varied designs. In the fashion world, protective elements are increasingly used, and softer, soothing colors are recommended. Fashion began to embrace a sense of calm but capable security.
Lin Bei introduced the widespread application of sustainable raw materials in the construction industry, and also cited Australian designers’ unisex fashion designs, which are characterized by versatility and clever use of zippers to turn jackets into handbags. Bags, sweaters, blankets. In addition, it was mentioned that plant dyes have become popular, such as dyes extracted from avocado cores for cotton fabrics, dyes extracted from beetroot and turmeric, and anti-viral denim fabrics launched by many denim brands in Switzerland.
The colors are mainly a combination of neutral tones and natural tones, among which orange and leaf green are relatively soothing, providing a sense of security rather than panic. Pewter and taupe are particularly suitable for protective designs.
In terms of fabric recommendations, the main ones include:
The splicing of stripes and cuts in natural tones; cotton and linen blended twill trousers fabrics; reuse of scraps from recycled fabrics; cotton and linen blends in The field of knitting and woven fabrics is increasingly used, combining the softness of cotton fibers with the high strength of hemp fibers.
Printing and dyeing show uneven appearance effects, such as printing to simulate the appearance of wrinkles, uneven dyeing effects on garments, splicing of knitted and woven fabrics, etc. The pleated effect of small checkerboards and yarn-dyed striped fabrics, and the design of sweatshirts with thick and thin stripes.
Hope · Not willing to accept the status quo and take positive action
“Hopeful Discordance” reflects people’s psychological changes under the epidemic situation and their spiritual aspirations to improve the status quo. Increasingly, overwhelmed consumers are rejecting “gloom and doom” in favor of uplifting messages. At the same time brands and designers seek to bring newer values and ideals to the fashion industry.
With the spread of the epidemic, climate change, political factors and social unrest, the global situation is grim and full of uncertainties. Perhaps the most fundamental thing we can do is to be hopeful and take positive action.
Using 6 colors of chenille jacquard fabrics; jacquard designs in checkered shirt fabrics; aesthetic patterns in plaids, classic plaid menswear designs, etc.
In terms of fabric recommendations, the main ones include:
The cheerful and festive punk style, the application of fresh-style prints in sticker-style designs on children’s clothing, and the bold use of colors in thin corduroy shorts , the splicing of different pattern fabrics and the use of watercolor tones in double-sided shirts, and the irregular splatter design on woven shirts expresses the spirit of adventure, etc.
An alternative interpretation of campus POLO shirts that alternate between dark and white colors and thick and thin stripes. Yarn-dyed summer plaid fabrics use bright tones from the 1980s, diagonal striped printed fabrics, and yarn-dyed fine plaid shirts. Fabrics, geometric patterns rendered in floating points, etc.
Men’s clothing highlights rebellious color contrasting treatments, such as the combination of jacquard knitting and carpet-style stripes, space-dyed yarn stripes, bright window pane patterns, dark pattern printing on purple wool fabrics, etc.
The purple and blue striped flocking on the trousers fabric creates a high-cold feeling, the cotton and brocade seersucker has staggered striped prints, the geometric pattern of black and white gauze on the back of the dobby fabric and the multi-color swirling pattern on the front Printing combined etc.
An interpretation of classic shirt fabrics, such as a yarn-dyed plaid shirt with a hazy striped feel produced by heather gray spinning, and a classic pinstripe shirt fabric with lining and quilting to create a light jacket. The plaid and twill shirt fabrics are made of hemp gray yarn to produce a hazy effect with spots, and the combination of woven fabrics brings a rich retro style.
Keywords:
2022 spring and summer fashion trends
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