The knitted garment industry is one of the four traditional industries with unique advantages in Nanchang. There are more than 3,500 knitted garment enterprises in the city, employing nearly 100,000 people. Among them, Qingshan Lake District has an annual output of approximately 1 billion pieces of knitted garments, making it the fourth largest knitted garment industry base in the country.
A few days ago, the author visited a number of knitting companies in Qingshan Lake District and found that due to the impact of the epidemic, foreign production capacity has shrunk and a large number of orders have been transferred domestically. Orders surged and output values doubled… Amid the prosperity, knitting companies saw hidden worries and sought new ways to upgrade their industries and replace their products. Among them, the application of digital technology gave the industry a new look. At the forefront of the digital age, the industry is quietly changing and constantly reshaping. “Internet +”, “5G +” and otherintelligent and informatization transformation and upgrading have gradually become a new platform for enterprise competition. track.
Leading companies: Steady improvement in quality and quality
The cut fabrics are quickly transferred through the hanging system; the output of each link is displayed on the electronic screen; the AGV intelligent robot dexterously passes through the workshop, “carrying up” a basket of semi-finished products weighing about 800 kilograms, and placing it on its back. Shuttle transportation between various production lines… This is the scene the author saw in the production workshop of a knitting company that has been transformed by 5G technology.
“Affected by the epidemic, foreign orders have been transferred to China, which has led to the prosperity of the industry.” Qin Wu, chairman of Jiangxi Zhongtuo Garment Co., Ltd., said frankly that the epidemic has put the company through a big test. Starting from the first half of 2021, overseas orders The influx of orders is huge, and companies large and small are operating at full capacity, creating a booming industry scene.
From the stagnation of export orders to the resurgence of overseas orders, the market has experienced both ice and fire in an instant, which is a mixture of joy and sorrow. In the past, the market suffered a setback, but now the situation is promising. Zhongtuo Garments dare not sit back and relax, knowing that it must take precautions to seize the initiative. The company is trying to introduce 5G technology to transform the original workshop-style factory into a smart factory. The headquarters can control the output and quality of the three branches in real time. Today, the company’s production capacity has increased by more than 30%, the high-end clothing qualification rate has increased from 50% to 90%, and 5 million yuan has been invested in the first phase of technical renovation. The increased benefits can allow the company to pay back its capital in three years.
Nanchang Huaxing Knitting Industrial Co., Ltd., also located in Qingshan Lake District, has made greater investments in digitalization. In July 2021, the company invested 500 million yuan and joined hands with China Unicom to build the province’s first “5G Smart Factory” in the knitted garment industry, using “5G + Industrial Internet” to transform traditional knitted textile production lines to form smart hanging and smart ironing. , intelligent needle inspection, intelligent sorting, intelligent palletizing and visual intelligent management of the 5G intelligent production line, the company has achieved precision in the clothing production process, digitization of elements, refinement of products, controllable risks, and an increase in production capacity of more than 30%. In 2021, the company achieved an output value of 1.2 billion yuan, a year-on-year increase of 35%, earned US$55 million in foreign exchange from exports, and created 30 million yuan in tax revenue.
It is understood that driven by industrial digitalization, the output value of Nanchang’s knitted garment industry has accelerated. Three companies with over 500 million yuan and more than 20 companies with over 100 million yuan have emerged. Leading and backbone companies have supported and driven the industry. The effect is obvious.
Small and medium-sized enterprises: gradually targeted
In fact, compared with the large-scale industrial digital transformation of leading companies, small and medium-sized enterprises are unable to carry out large-scale transformation due to their limited strength. So, where is the way out for these companies?
At the public service platform of the textile and garment industry in Qingshan Lake District, the office of the shared pattern making center is busy. Design, pattern making, etc. are carried out in an orderly manner. Through one-stop, intensive production and design services, the overall clothing supply chain is improved. Efficiency and speed promote the transformation of the clothing industry into flexible customization and “small orders and quick response” models.
“To help enterprises accelerate their transformation, we have built this public service platform, which includes a creative design center, a design and pattern making center, etc., to inject design elements into the knitted garment industry and create independent brands.” Director of the Qingshan Lake District Science and Industry Bureau Xu Zhiqiang said that through the use of cluster platform services, the hit rate of customers’ designs has increased by an average of 20%, and the time for clothing pattern making and sample production has been shortened from the industry average of 7 days to 3 to 5 days. The first order of mass production of ready-made garments The minimum order quantity can be reduced to 50 to 100 pieces, helping small and medium-sized enterprises achieve “small order and quick response” production.
According to Xu Zhiqiang, Qingshan Lake District is promoting the “cloud” work of knitted garment enterprises in production. In the later stage, a “cloud version room” system will be built to realize the full-process digital management of rapid pattern making and dock the work of multiple small and medium-sized version rooms. room, improve the digital management level of the studio, and be able to match the appropriate pattern room studio according to the different pattern making needs of upstream order customers. At the same time, the “cloud factory” model will also be explored to take on the order resources of clothing brands, integrate the production capacity of many small and medium-sized clothing production companies, and split the orders for production according to the categories and production capacities that the cooperative small and medium-sized factories are good at, so as to solve the problem of a single enterprise itself. The problem of insufficient capacity.
In addition, the Qingshan Lake District Textile and Garment Industry Chamber of Commerce registered the “Qingshan Lake Knitting” collective trademark brand. Rao Bin, secretary-general of the Chamber of Commerce, said that the next step will be to make good use of collective trademarks and brands, introduce more high-quality independent design companies to settle down, and improve business quality through digital technology.�Design level, help enterprises create independent brands and build a 100-billion-level modern knitted garmentindustrial cluster.
Market sales: seeking to change lanes and overtake
It is understood that many knitting enterprises in Nanchang City are faced with the dilemma of single sales channels and high dependence on foreign trade. How to solve the problem? The answer may be found in digital industrialization.
“Foreign trade business is production-oriented, while domestic trade business is demand-oriented. This requires us not to focus on foreign trade order production, but to learn to integrate into the domestic market sales system.” Yu Huiyun, manager of Nanchang Zelin Industrial Co., Ltd. He said that since last year, on the basis of OEM for a certain brand, the company has obtained the online operation rights of the brand, and has successfully increased its domestic sales business.
Like Nanchang Zelin Industrial Co., Ltd., more companies are beginning to leverage digital industrialization and actively connect with sales channels such as e-commerce platforms and live broadcast platforms to explore and deepen domestic market potential.
“In the past, everyone relied on quantity to produce tens of thousands of pieces a day.” Teng Chaopu, general manager of Jiangxi Jiasheng Garment Co., Ltd., said that with the wave of industrial digitization, companies are trying cross-border e-commerce to directly trade with overseas users and open up A broader market.
In addition, some companies specializing in brand operations have also taken advantage of the situation and settled in Nanchang. After Hangzhou Xinrui Guochao Brand Management Co., Ltd. settled in Qingshan Lake District, the company’s chairman Cheng Wenqiang said: “We will use the company’s own resources to gradually increase domestic trade orders for knitting companies, help companies build rich and diversified sales channels, and ultimately incubate digitalization. The new brand completes the transformation from single foreign trade OEM to branding.”
Digital transformation promotes changes in quality, efficiency and motivation, stimulating new vitality for corporate development. Lin Yunfeng, president of the China Knitting Industry Association, believes that the accelerated evolution of the fourth industrial revolution, with the digital economy as an important feature, is causing profound changes in the production methods, organizational methods, and innovation methods of industrial development.
It is reported that Nanchang City will provide policy support to knitting textile enterprises in terms of supporting enterprises to become bigger and stronger, supporting intelligent transformation and green development, supporting brand building, and supporting marketing model innovation. Strive to cultivate 10 Jiangxi famous brands by 2025, create 5 independent brand companies with strong influence, and introduce 5 well-known domestic brand companies.
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