Swedish clothing and footwear sales are booming

Swedish Radio reported on July 14 that the latest fashion index from the Swedish Chamber of Commerce and Industry showed that Swedes are still very interested in clothing and footwear. Total apparel sales in physical stores and e-commerce increased by 10.9% year-on-year in June. Footwear trade increased by 8.7%. This is the fifth consecutive month of positive growth figures for the apparel and footwear trade. The head of business policy at the Swedish Chamber of Commerce and Industry pointed out that the continued good sales performance last month enabled the clothing trade volume to exceed the June 2019 data. We are selling more clothing now than before the pandemic. On the other hand, the person in charge also expressed concern. He believed that there was reason to believe that this fall would usher in a more difficult period. The economic situation is likely to lead to even tighter wallets for consumers in the future.