April 12, global built-in antibacterial technology and odor control Solution expert Microban®, together with the well-known printing and dyeing technology exchange platform Printing and Dyeing Online, successfully held a webinar with the theme of “Redefining the Cleanliness of Textiles Using Next-Generation Antibacterial and Odor Control Technology”. Microban Asia Pacific Textile Business Technical Service Manager Bu Fanzhi and Microban Asia Pacific Brand and Marketing Communications Manager Lai Taisi attended this seminar and gave a detailed introduction on how odor control technology can empower textile products more efficiently. It focuses on the recent technological achievements, market compliance support and brand cooperation cases that Microban can be applied to textiles.
Microban’s recent market research It was found that in the post-epidemic era, consumers’ attitudes towards products have also changed. 72% of consumers surveyed expressed concern about being exposed to bacteria that are ubiquitous in daily life. At the same time, consumers highly recognize the safety of built-in antibacterial technology and odor control technology, and have full confidence in the development of this field. confidence. When choosing products with antibacterial and odor control technologies, product performance, safety and price are the three main factors they consider whether to make a purchase. When consumers are consuming, environmentally friendly products are preferred, and 85% of respondents will actively choose more durable products to help protect the environment.
In contrast, manufacturers have been adapting to the market in recent years. In the process of developing cleaner products, considerations are also quietly changing when selecting corresponding antibacterial and odor control technologies. Laites shared at this seminar: “At a time when sustainable development has become a theme in various markets around the world, how to make good use of sustainable materials and technologies and reduce waste emissions is a common concern for all companies. When choosing antibacterial When using additives, in addition to the technical performance, technological innovation and technological safety that were valued in the past, whether the technology has compliant, efficient and environmentally friendly features is also a feature that brands and manufacturers value now.”
As a professional brand that has been deeply involved in the field of antibacterial technology for nearly 40 years, Microban continues to pay attention to consumers and manufacturers’ market needs, using innovative antibacterial and odor control technologies to respond to the “pain points” of various products. At this seminar, in addition to introducing the development history of Microban and the market advantages of antibacterial products to the representatives of upstream and downstream companies and industry colleagues, the meeting also formally introduced two recently released Microban products to the guests. Odor control technologies for textiles – DuraTech™ and Refresh™. From daily clothing to home textiles, products that are always fresh and durable are more favored by consumers. Especially close-fitting clothing that comes in contact with the human body is more likely to produce odor under the influence of sweat and body temperature. Microban’s two new odor control technologies can start from two aspects: source prevention and odor neutralization, providing all-weather protection for textile products and achieving lasting freshness and cleanliness of textiles.
In response to the demand for products that are expected to eliminate odors from the source, Microban’s DuraTech As a breakthrough antibacterial technology specially created for cotton fabrics, it does not contain heavy metal formula and can effectively replace the current heavy metal-based antibacterial additives. It can achieve the cleanliness of the product surface by embedding it into the surface of cotton products; its washability and long-lasting characteristics make it easy to use Products equipped with this technology can still achieve 99.99% odor removal effectiveness even after 75 home washes. Designed specifically for polyester and polyester blends, Refresh is a metal-free odor capture technology that effectively neutralizes accumulated external odors in textiles, keeping textiles including intimate apparel permanently fresh. While taking into account innovation, both technologies have excellent environmental benefits. Bu Fanzhi shared on related topics at the meeting: “Creating environmentally friendly products to achieve a more sustainable production process is Microban’s innovation driving force. The launch of DuraTech, which does not contain heavy metals, and Refresh, which does not contain metal ingredients, will further Empowering manufacturers’ production processes. Using odor control technology to give textile products excellent odor purification effects, extend product service life, and reduce product waste rates. And by suppressing odors and reducing the number of washes, household water consumption and pollution risks are alleviated. From manufacturing A two-pronged approach on both the end and the consumer end to empower the sustainable development of the textile industry.”
At this seminar, in addition to demonstrating its innovative odor removal technology that is widely recognized by the industry, Microban shared a number of one-stop benefits for textile manufacturers at the seminar. Capable measures. Before cooperating with customers to launch high-efficiency cleaning products, Microban’s experienced expert team will work closely with partners to understand the product’s application scenarios, applicable groups and functional characteristics to create customized solutions. For products that require printing and dyeing processes, Microban will provide comprehensive technical support to adapt to dyeing processes such as dip dyeing and pad dyeing during the manufacturing process without affecting key attributes such as product color fastness and fabric feel. At the same time, it will not affect the performance of odor control technology. Excellent performance. Before the product is launched on the market, Microban’s advanced laboratory facilities will provide functional testing and quality control testing for the product to ensure that the product complies with various market regulations and industry standards.
Since its inception, Microban has provided effective, sustainable and safe breakthroughs to various regional markets. technology to create a professional brand in the field of antibacterial and odor control. The freshness and cleanliness of textiles, as the key application areas that Microban focuses on, continue to inspire the innovation and development of our technology. Microban will continue to cooperate with more than 300 companies around the world Partners are actively cooperating and are committed to providing consumers with odor control solutions and antibacterial technologies to provide consumers with a cleaner, fresher and more sustainable product experience covering daily clothing, work wear, home textiles, luggage accessories and other fields.
Disclaimer: Microban ®Technology is not designed to protect the user or others from disease-causing microorganisms or viruses and is not a substitute for regular cleaning practices. Microban®Is a registered trademark of Microban International (Asia) Co., Ltd.
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About Microban International:
Microban is part of Barr Brands International (BBI), which includes Microban® and Ultra-Fresh®, well-known and trusted brands in the global antibacterial, odor control and disinfection markets. Our company has experienced more than 100 years of development and has changed the landscape of the industry. As a professional brand in the field of antibacterial cleaning, Microban International actively maintains product cleanliness and eliminates odors from the source. Microban International continues to drive innovation by combining scientific theory and creative solutions to provide high-quality consumer, textile, industrial and medical products worldwide. Microban International is headquartered in North Carolina, USA, with offices in North America, Europe, and Asia-Pacific. For more information, please visit www.microban-china.cn.
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