Under the situation where multiple factors such as the normalization of the epidemic and consumption upgrades overlap, green, environmental protection, and health are inevitable trends in the development of the textile industry. As a fashion trend that has spread all over the world, denim has always been popular in the fashion circle. However, the traditional denim industry has always been considered a high-pollution and high-emission industry. How to create a sustainable fashion denim industry is an urgent problem that needs to be solved.
On May 13, the “ Denim Unlimited—Tencel™ Fiber New Product Launch Conference” was successfully held online. The event started from the current status of denim development, shared the latest denim development trends, and focused on the Matte (matte) Tencel™️ Lyocell fiber and launched by Lenzing for the denim field. Tencel™️ Modal x Indigo Color Fiber‘s two new products lead online partners to jointly unlock the latest green and sustainable denim style. The event also invited a number of guests from the industry chain to discuss how to combine product innovation to enhance market competitiveness and empower the high quality green development of the industry chain through collaborative innovation.
From enterprise to industry, reshaping the competitive advantage of the denim industry
Industrial upgrading starts from the source. Dai Fuqiang, Senior Commercial Director of the Textile Division of Lenzing China, said in his opening speech that over the years, Lenzing has made continuous breakthroughs in the field of sustainability and pioneered the launch of a variety of special fibers suitable for denim series. , bringing epoch-making and disruptive changes to the field of denim. In particular, the newly launched Matte (matte) Tencel™️ Lyocell fiber and Tencel™️ Modal x Indigo Color fiber will bring greater environmental value and market value. This year, the world’s largest lyocell fiber factory opened by Lenzing in Thailand has been put into operation as scheduled, with a rated production capacity of up to 100,000 tons per year. The Brazilian wood pulp plant is about to be put into operation. Lenzing’s Nanjing factory will also realize modal fiber production in the fourth quarter of this year. It will be put into local production and the initial production capacity is expected to be 35,000 tons. This is an important step for Lenzing to empower the market with specialty fibers and move towards a zero-carbon future. Next, Lenzing will take the 30th anniversary of the establishment of the TENCEL™ brand as an opportunity to join hands with partners in the industry chain to create a sustainable closed-loop economy.
Wang Yao, vice president of China Cotton Textile Industry Association, said that in the context of a new round of global technological revolution and industrial transformation, the cotton spinning industry will be functional and differentiated in the future,Intelligence, green, specialization, networking, service and capitalization are the new development paths, and the denim industry will inevitably follow this development pattern. According to the “14th Five-Year Plan” development guidance for the cotton textile industry, future product development will pay more attention to environmental protection, comfort, elasticity, and functionality. Lenzing Group launched Matte (Matte) Tencel™️ Lyocell fiber, Tencel ™️The two new products of Modal x Indigo Color fiber are highly consistent with these needs. They can not only be used in denim clothing, but can also be creatively applied to a wider range of fields such as home textiles.
From R&D to application, crack the key password of Lenzing’s new products
For 30 years, innovation and sustainable development have been the core of TENCEL™ brand fiber. Lenzing global product leader Caroline Ledl and Lenzing China senior product manager Li Ping introduced the innovation of the Tencel™ brand. The company’s latest Matte (matt) Tencel™ Lyocell fiber not only has the excellent characteristics of standard Tencel™ Lyocell fiber such as drape, natural skin-friendly feel, degradable and compostable, and plant origin, but also provides For customers who prefer a more casual look, a new low-gloss indigo option is available for a wider range of applications. Tencel™ Modal fiber using Indigo Color technology subverts the traditional model of indigo denim. It uses liquid dyeing fiber technology to achieve better color fastness to rubbing (wet and dry) and obtain the “Dark-Green Shirt” level certification.
Using Matte (matt) Tencel™ Lyocell fiber
Using Indigo Color Technology Tencel™ Modal Fiber
How do Lenzing’s new products incorporate fashion elements? Fashion Trends Department Design Director Wang Xu of the China Textile Information Center focuses on the realm of freedom, the oasis of joy, the traceability of time and space, and the spiritual realm=”#FF8040″>Printing and dyeing enterprisesrepresentative, General Manager of Changzhou Dongheng Shi Ciyi believes that the two new products launched by Lenzing have huge development potential. Dongheng Printing and Dyeing will benefit from environmental protection and We build and develop color fastness in two aspects, enrich product categories, improve product quality, pay attention to environmental protection needs and fashion needs, start from non-denim fields such as shirt fabrics and dress fabrics, and create a new green fashion through clean production and reduction of carbon emissions. the road.
Regarding the two new products launched by Lenzing, Matte (matte) Tencel™️ Lyocell fiber and Tencel™️ Modal x Indigo Color fiber, representatives from each link of the industry chain analyzed the industry development trends, product development ideas and market application prospects. Give high praise in other aspects. This forum focuses on low carbon, environmental protection and greenness of the entire industry chain in the denim field, which will further enhance the foundation and potential of industrial development and set off a new green and environmentally friendly fashion in the denim field. As the Tencel™ brand celebrates its 30th anniversary, Lenzing Group will also launch a series of rich activities with the theme of “Feel Good Fibers Since 1992” this year to actively promote the high-quality development of green and empowering textile industry chains.
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