Under the epidemic, market expansion is facing many difficulties. Against this background, the Humen Town Government is anxious about the needs of enterprises and thinks about what enterprises are thinking. It assesses the situation and promptly organizes Humen garment enterprises to participate in the Russian International Textile Industry Fair as a group. , helping enterprises to open new paths and seize opportunities to expand international markets.
Since May 12, exhibits from many Humen clothing companies such as New Zealand and Hengyue have been sent to Russia from logistics warehouses in Guangzhou and other places.
Opportunities
Since this year, after the Russo-Ukrainian war, the international situation has suddenly changed. European and American brands have withdrawn from Russia, vacating large tracts of the market and bringing new opportunities to Chinese companies. Moreover, Sino-Russian relations are unprecedentedly closely bound. Recently, during Russian Foreign Minister Lavrov’s visit to China, my country proposed four “no upper limits” between China and Russia, among which “no upper limit” for Sino-Russian cooperation, clearly emphasizing that China and Russia There is no upper limit to the scope of cooperation, including economic, technological, military and other fields. Cooperation between China and Russia will not be restricted by the United States and the West, nor will it be restrained by threats from the United States.
Under this international situation, clothing is an industry in urgent demand. Previously, clothing suppliers in Europe such as Germany, France, and Italy have withdrawn from the Russian market. New market opportunities have emerged. China, as the world’s largest clothing industry, Exportcountry, China’s textile and apparel industry chain is now the best time to enter Russia, and the current market situation has confirmed all this. Anna Liebsak-Klemans, general manager of the Russian Fashion Consulting Group, said that in the context of sanctions against Russia, China has played an important role in exporting clothing and footwear to Russia in the past month and a half. The effect is further improved. Statistics show that China’s light industrial exports are undoubtedly the leader in the Russian market, accounting for about half of the total imports and more than two-thirds of the total imports. At the same time, the Russian Ministry of Industry and Trade is about to introduce preferential parallel import policies for the textile and apparel industry. According to the Russian Ministry of Industry and Trade, in some categories, parallel imports of all goods within the category are allowed, in other categories, only certain brands are allowed to be imported, and for clothing and footwear, parallel imports of all goods in the category are allowed. import.
Advantages
The convenience of transportation allows Humen clothing companies to enter the Russian market on a first-come-first-serve basis. In terms of aviation, Guangdong Airlines is currently increasing its flights to Moscow. With four flights a day, Guangdong’s manufacturing industry has become the most important light industry export base in the Russian market in parallel with Fujian. The main commodities are clothing, shoes, etc., accounting for almost half of the export volume. The preferred purchasing destination for Russian clothing merchants in China has changed from the habitual first stop of Beijing Yabao Road six decades ago (30 years ago, Beijing Yabao Road became the center of China’s trade with Russia after the disintegration of the Soviet Union, with peak trade volume amounting to US$10 billion per year), becoming Shenzhen, Guangdong; on the land route, Russian Railways is opening up new routes to realize multimodal transport from Shenzhen to St. Petersburg (that is, using at least two different modes of transportation, multimodal transport operators transport goods from The transportation of goods from a take-over point in one country to a delivery point in another country.) Russian Railways recently announced that its container operator RZD Business Active is launching international multimodal transport from China to Russia via Kazakhstan. The new route will include both rail and road transport and will connect Shenzhen, China, and St. Petersburg, Russia. The estimated delivery time for the container is 18 days. The first train of 40-foot containers was shipped in March. The main goods are consumer goods. In the future, it is planned to send 4 trains every month.
Humen Town is located in the geometric center of the Guangdong-Hong Kong-Macao Greater Bay Area, adjacent to Guangzhou and Shenzhen, and surrounded by Guangzhou Nansha Free Trade Zone and Shenzhen Qianhai Shekou Free Trade Zone , location and transportation have unique advantages. Coupled with Humen’s strong clothing industry foundation, these provide unique and convenient conditions for Humen clothing companies to enter the Russian market.
Overview
In view of the above opportunities and advantages, as well as the situation of enterprise exports being blocked under the epidemic, in order to help enterprises better grasp the opportunities in the Russian market and explore the international market, the Humen Town Government promptly organized Humen garment enterprises to participate in the exhibition in June 2022. The 13th Russian International Textile Industry Fair (13-th INTERNATIONAL OUTSOURCING EXHIBITION PLATFORM) was held in Russia from the 8th to the 9th.
The exhibition is organized by the Russian Association of Participants in the Textile Industry (RAFI) and is supported by the Russian Ministry of Economic Development and the National Project to Support Small and Medium-sized Enterprises. The exhibition’s exhibiting categories mainly include women’s clothing, men’s clothing, children’s clothing, underwear, sportswear, leather products and accessories, fabrics and accessories manufacturers, etc. The professional visitors are retailers, large international brands, independent designer brands, designers and clothing manufacturers. Shang et al. Since 2016, more than 766 factories and raw material suppliers and 2,100 companies have participated in the trade fair. This year’s 13th trade fair is the first time that the Ministry of Economy of the Russian Federation has launched an inquiry docking platform supported by 196 Russian state and government departments. Previously, there have been people from Russia, Armenia, Kyrgyzstan, Turkey, Belarus, Kazakhstan, Uzbekistan and…Companies from Malaysia have confirmed their participation in the exhibition.
In addition to arranging relevant departments to do preparatory work and assisting companies with exhibition docking, logistics and other work, what is even more impressive is that in order to encourage companies to participate in the exhibition and reduce their pressure to participate in the exhibition, the Humen Town Government also spent hundreds of thousands of yuan on this exhibition Exhibitors will be provided with booth fee subsidies.
This time, Humen has organized a number of clothing companies such as Niefang, Hengyue, Adele, Nanyan, Baihuixinzi, White Horse Angel, and Nursery Rhymes to participate in the exhibition.
Progress
On May 6, the Humen Clothing and Apparel Industry Management Committee organized an online matchmaking meeting for the Russian Exhibition for interested participating companies through video conference. They answered questions for the companies on-site and focused on the exhibition layout, exhibit category selection, and transaction settlement that the companies were concerned about. Methods, logistics and other related questions are answered one by one.
Cen Dingji, chairman of Hengyue Clothing, also shared the company’s development in the Russian market. He said that the Russian market is vast and has good prospects. Everyone must have confidence in the Russian market. Hengyue Clothing has cooperated with Russian companies. For more than ten years, the Russian market business currently accounts for 30% of the company’s business. Its main sales categories are long-sleeved T-shirts, sweatshirts, suits, etc.
In the following days, the clothing companies that were confirmed to participate in the exhibition began to prepare exhibits. Starting from May 12, within about a week, the companies began to send exhibits to Russia.
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