To promote industrial digitalization and cultivate new competitive advantages, in order to implement the spirit of the Ministry of Commerce’s “Guiding Opinions on Accelerating the Construction of Foreign TradeTransformation and Upgrading Bases”, promote Xintang base clothing foreign trade high quality development, under the guidance of the Xintang Town People’s Government, is sponsored by the Guangdong Provincial Garment and Apparel Industry Association and Xintang Denim Clothing Innovation Service Center, Guangzhou Dong The 2022 Xintang Garment Trade High-Quality Development Docking Exchange Conference hosted by Damen Fashion Center was held in Guangzhou. Representatives from the government, industry, experts, enterprises, designers, universities and media gathered to conduct in-depth exchanges on the development of Xintang’s garment foreign trade.
New measures for Xintang garment development and foreign trade transformation
As one of the first national-level foreign trade transformation and upgrading bases, Xintang is also the only textile and clothing foreign trade base in Guangzhou. As an important sector of Guangdong’s garment industry, in the new period of development during the 14th Five-Year Plan, Xintang’s garment industry will usher in new development opportunities under the background of the digital economy.
At the beginning of the meeting, Liu Yueping, director of the Textile and Apparel Committee of the Guangdong Province Foreign Trade Transformation and Upgrading Base Workstation Alliance and executive president of the Guangdong Apparel and Apparel Industry Association, expressed high recognition of the work carried out by the Xintang Denim Clothing Innovation Service Center in his speech. , especially Xintang Foreign Trade Base’s use of Guangdong Fashion Week to hold regional brand launches and trade matching meetings is worth learning from. As the director unit of the Textile and Apparel Committee, the association will increase support, provide various services, and help major bases Use Guangdong Fashion Week for regional display and docking exchanges.
The development of Xintang clothing has always received great attention and attention from government departments at all levels of the province, city and town. He Chengmin, Chairman of the People’s Congress of Xintang Town, Zengcheng District, Guangzhou City, pointed out that Xintang is actively playing its role as a hub in eastern Guangdong, accelerating the development of the garment industry towards high-end, branding and fashion, and fully demonstrating the new value of Xintang’s foreign trade transformation and upgrading base. , new charm, new style.
In 2021, the Xintang Denim Clothing Innovation Service Center in Zengcheng District, Guangzhou City was recognized as the “Xintang National Foreign Trade Transformation and Upgrading Base (Textile and Garment) Workstation in Zengcheng District, Guangzhou City, Guangdong Province”. Wang Jinye, head of the Xintang Base Workstation and Xintang Denim Clothing Innovation Service Center, introduced the development status of Xintang Base and the prospects for the construction of a new public service system. He said that the service center will continue to make full use of platforms such as Guangdong Fashion Week to provide Xintang foreign trade enterprises with Provide display and promotion services, actively promote the digital development of Xintang fashion industry by introducing more well-known clothing companies to the workstation, introduce cross-bordere-commerce platforms and institutions, and organize companies to participate in exhibitions Display activities and other measures will better serve Zengcheng Xintang garment enterprises and further promote the development of the industrial base.
Digital cultivation of new kinetic energy and new model of industry-university cooperation
Currently, industry and trade are facing many challenges, and digital transformation has become an important direction for the upgrading of traditional manufacturing. Under the digital economy, how can Xintang’s garment industry seize development opportunities to achieve upgrading and development? Wu Lianghua, COO of Ross Intelligence, brought you an overall solution for clothing digitalization, which effectively helps clothing companies solve current digital transformation problems and cultivate new momentum through digitalization.
Talent is a key factor in the development of foreign trade bases, and cooperation between industry, academia and research is an important force in promoting the upgrading and development of bases. Director Ding Wei of Guangzhou Textile and Garment Vocational School, as a representative of the school, shared the new model of industry-university-research cooperation in Xintang garment industry, helping Xintang base enterprises to cultivate professional talents that adapt to market needs in the new era, and helping enterprises improve market development and product sales. capabilities to empower the high-quality development of the garment industry in Xintang Base.
Create a fashionable new business card and work together to create a new future
To benchmark “South Korea’s Dongdaemun” and enhance the international influence of Xintang clothing, Xintang is working hard to build a fashion center in eastern Guangzhou. Xintang Garment Trade City has launched the “Guangzhou Dongdaemun Fashion Center” project. At the exchange meeting, Li Minzai, President of the Guangzhou Branch of the World Korean Trade Association, and Alexander Gineste, General Manager of Asia Region of HBC ONE Group, as representatives of overseas enterprises, shared the current status of international trade and fashion trends, and discussed future cooperation issues with the Xintang garment industry . As representatives of Xintang enterprises, Zhu Caihuai, general manager of Guangzhou Youzhuo Trading Co., Ltd., and Liu Ping, general manager of Guangzhou Yuanpeng Garment Co., Ltd., shared with everyone that Xintang garment enterprises are currently deeply involved in the transformation and upgrading of the industry to enhance competitiveness. Help create the characteristics of Xintang and look forward to contributing more to the future of Xintang.
In this exchange meeting, the guests participated in an in-depth discussion on the development issues of Xintang garments, jointly made suggestions for the future development of Xintang garment foreign trade transformation and upgrading base, and injected new business formats, new ideas, and new models into Xintang garments. More energy to jointly contribute to the high-quality development of Guangdong’s clothing trade.
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