Today, I saw an article online about many clothing brands. The price of the same product online is much cheaper than in offline stores. The reason is that these brands actually sell two trays of goods online and offline. The quality of the online goods is worse than the goods shipped first, because the cost is controlled at the time of purchase.
For example, a well-known wool brand’s online store has discounts all year round. Its online prices for sweaters, wool pants, etc. are 10% to 50% off those in offline stores. Etc. In fact, two woolen sweaters with the same designation as “100% wool” are very different in feel, warmth and wear resistance when purchased online. The online customer service said that this is an “online exclusive payment”. A survey showed that when 20 groups of offline and e-commerce versions of clothing and footwear were purchased, the average online and offline price difference was 127.25 yuan, with a price difference rate of 17.9%.
In addition to clothing, electrical appliances, shoes, hats, bags and other products are all “exclusively supplied by e-commerce”.
This phenomenon of “exclusive supply by e-commerce” actually exists in the textile industry .
When I was in college, I took a fabric business course. The teacher in the class told us that in the Shengze market, if you want to buy a piece of gray fabric, you must first Use your professional knowledge to calculate its cost price. But if the price quoted by some manufacturers is lower than the cost price you calculated, don’t think they are scammers. In fact, they can still make money at this price.
At that time, I knew little about the textile trade and was puzzled. How could I still make a profit by selling goods below cost? It wasn’t until I entered the textile industry that I gradually understood this “hidden rule.”
In the market, gray fabrics of the same specifications are divided into so-called “market goods” and “order goods”. According to the original meaning, “market goods” should refer to those ready-made fabrics that are produced in advance and sold directly on the market, while “order goods” should refer to those fabrics that have special requirements and are customized by specialized manufacturers. .
In fact, in the development process of the textile market, “order goods” have become those cloths with clear requirements on quality. These cloths generally weigh It’s adequate and of relatively high quality. “Market goods” have become cloth with poor quality and poor control. In order to control costs, these gray cloths are often more economical in terms of materials and are basically insufficient in weight. For example, the weight of 400T polyester taffeta gray fabric “market goods” is often not as good as that of 380T “order goods”.
The terms “order goods” and “market goods” can be said to be the development of the times. For products, there are reasons for old machines, bidding reasons, and market demand reasons.
Now, with the changes in textile market demand, today’s “hidden rules” have begun to change. In today’s market, the pace of textile and clothing upgrading is getting faster and faster. In addition, factors such as environmental protection and loom shutdowns affect production capacity. People are becoming more and more interested in spot goods. But now those “market goods” in the traditional sense can no longer meet their demand for quality at this stage. After all, with the development of the economy, quality is often more important than cost for many brands.
But the market economy is like this. As long as there is demand, someone will produce it. In recent years, many companies have discovered business opportunities in this area and began to produce high-quality spot products. Therefore, when buying fabrics in the market now, people no longer ask whether your products are “market goods” or “order goods”, but instead ask whether the fabrics sold are “market quality” or “order quality.”
Nowadays, more and more clothing brands provide online ordering and offline pickup services, and the boundaries between online and offline are becoming increasingly blurred. The same is true for the textile industry. As environmental protection rectification continues, old looms are constantly being eliminated, and the traditional boundaries between “market goods” and “order goods” are gradually disappearing. I believe that in the future, “market goods” and “order goods” will also be can gradually return to its original meaning. </p
