As an important part of the supply chain, the innovative design of fabrics undoubtedly has a vital impact on the expression of clothing connotation and the demonstration of fashion concepts. With the increasing consumer demand for technological content, fashionable style, and green environmental protection, fabrics at the source of fashion and the front end of the industrial chain have a rich variety, quality satisfaction, and Brand recognition has become a yardstick for whether it can meet “the people’s growing needs for a better life.”
On August 10, the 2022 “Technology Star·Bufan Fashion” China Fabric Star Review Meeting and Textile City Textile Industry Docking Exchange Meeting were held in China Textile CityHeld at East Market Branch (4th Floor, Union Market). More than 1,200 pieces of fabrics from nearly 300 companies and brands competed on the same stage, covering cotton, wool, linen, silk, chemical fiber, knitting and other subdivisions, to jointly compete for the jury award and the best There are 6 awards in total including Science and Technology Innovation Award, Best Pattern and Color Award, Most Fashionable Style Award, Most Market Value Award, and Best Corporate Service Award.
Guan Ming, Operations Director of Beijing Fangsheng Fashion Co., Ltd., Zhang Nan, Design Director of Suzhou Dingguagua Clothing Technology Co., Ltd., Dong Mingtai, Purchasing Manager of Hangzhou Runxian Clothing Co., Ltd. E-commerce , Shi Jie, creative director of Shijian (Hangzhou) Fashion Co., Ltd., Yang Yang, design director of Nanjing Ailang Brand Management Co., Ltd., Chu Ming, designer of Jiangsu Aston Clothing Co., Ltd. and other well-known clothing brand representatives participated in this event as judges.
This event is guided by the China Textile Industry Federation, hosted by “Textile and Apparel Weekly” magazine, Zhejiang China Textile City Group Co., Ltd., Keqiao, Shaoxing City Organized by Jinkeqiao Exhibition Co., Ltd.
Deeply engaged in the industry for more than ten years
Guide the integration of product development and terminal market applications
“China Fabric Star Survey Activity” is one of the most influential fabric competitions in the industry, guided by the China Textile and Apparel Industry Federation and hosted by the “Textile and Apparel Weekly” magazine. As an authoritative and professional fabric competition, the China Fabric Star series of activities takes market demand as the starting point, focuses on guiding the combination of product development and terminal market application, and examines the value of fabrics from a media perspective.
Since the event was first held in 2011, it has witnessed the rapid development and great progress of China’s textile and apparel industry for more than 10 years. It aims to discover, commend and promote excellent fabric products and enterprises, and build a professional platform for industry docking. The precise docking of upstream and downstream and highqualitydevelopment of China’s fabric industry has injected new vitality.
This review meeting is themed “Technology Star Bufan Fashion” and will be judged by 6 brand representatives from nationally renowned clothing brands such as Fang Sheng, Ding Gua Gua, Run Xian, Shi Jian, Ailan, and Ashton. The committee, combined with industry development trends and market demand orientation, selects high-quality fabrics companies fairly and impartially, integrates high-quality upstream and downstream resources, and creates in-depth professional business docking. An appointment letter awarding ceremony was also held for the review committee.
Assessing the professional pulse
Diversified innovation in the context of high-quality development
Guan Ming, Operations Director of Beijing Fangsheng Fashion Co., Ltd., gave a thumbs up to a fabric called “Yilu Peanut”, “The texture and feel of this fabric will make it look three-dimensional after it is made into garments. Similar In the past, foreign fabrics generally took the lead in products. At this review meeting, we can clearly feel the technological progress of fabric companies and their continuous pursuit of product quality.”
“Fabric companies have learned to tell brand stories.” Zhang Nan, design director of Suzhou Dingguagua Clothing Technology Co., Ltd., said that there are several fabrics with Chinese elements in the fabrics reviewed this time that are really eye-catching. “Through the embodiment of traditional Chinese elements such as Dunhuang and Pipa, as well as the different craftsmanship on the front and back of the fabric, the barrier between traditional culture and contemporary fashion is broken.”
Dong Mingtai, e-commerce purchasing manager of Hangzhou Runxian Clothing Co., Ltd., served as a judge for the Fabric Star Review Conference for the second time. “Compared to last time, we can clearly feel that under the accelerated influence of the epidemic, fabric companies are improving in research and development. When it comes to fabrics, we pay more attention to customer-centeredness, and the products are more practical. Fabrics like this acetic acid + texture are not only functional, but also beautiful and fashionable. I believe it is a very popular product in the market.”
Shi Jie, creative director of Shijian (Hangzhou) Fashion Co., Ltd., pays more attention to how fabric products can grasp the balance between basics and characteristics. “How to use innovative elements to make basic products unique, and how to make unusual products through Dimensionality reduction so that ordinary consumers can accept it is one of the keys for fabric companies to avoid the pain of involution.”
“The characteristics of the fabrics presented this time are more focused on the market.” Yang Yang, design director of Nanjing Ailan Brand Management Co., Ltd., said that functional fabrics, such as anti-ultraviolet, moisture wicking, etc., can be seen at the review site . “You can also feel the determination and sincerity of fabric companies to achieve product innovation from the perspective of consumers.”
Chu Ming, designer of Jiangsu Aston Clothing Co., Ltd., served as a judge for the Fabric Star Review for the first time.Expressing gratitude for the invitation to this event, “For me, the event is not only a review of fabrics, it is also an opportunity to experience each other and let us know the high-quality products from all over the country.
The final selection results of the review meeting will be announced on the first day of the Shanghai China International Textile Fabrics and Accessories (Autumn and Winter) Expo on October 21. In addition to announcing important awards at the launch ceremony, trend experts, clothing brand companies, fiber company representatives, etc. will also be invited to make important sharings, and a series of activities such as new fabric trend forums and static exhibitions of participating fabric companies will be held at the same time.
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