According to 36Kr, on October 9, Italian luxury down jacket brand Moncler officially entered Tmall Luxury. This is its first flagship store in domestic e-commerce.
As you can see in the store, to celebrate the grand opening of the Tmall store, Moncler teamed up with global spokesperson Wang Yibo to launch a new 2022 autumn and winter series, and also released a limited edition MONCLER MAYA down jacket for the brand’s 70th anniversary. The series has 13 colors. The sleeves are decorated with the brand’s iconic classic patch pockets and the double-ring logo specially designed to celebrate the 70th anniversary.
Among them, the poster-style yellow MONCLER MAYA down jacket endorsed by Wang Yibo is exclusively sold on Tmall Global. Many celebrities including him have the same model and anniversary limited edition popular sizes, which are sold out as soon as they are put on the shelves.
Moncler, which combines professionalism and fashion sense, was founded in 1952 and is currently headquartered in Milan, Italy. It is synonymous with luxury down jacket brands. It is reported that in order to meet the seasonal consumption needs of Chinese consumers and seize the upcoming Tmall Double 11, Moncler is actively stocking up this time. The opening brings nearly a thousand products in 18 categories, covering down jackets, sweatshirts, sweaters, T-shirts T-shirts etc.
As of the morning of the 10th, the number of fans of Moncler’s Tmall store has exceeded 70,000, and more than 200 items of the highest-selling items have been sold.
Keywords:
High-end down comes to Tmall
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