Recently, “Master of Jingwei” – Jin Zhiying, founder of South Korea’s ARRVERJ brand, visited Wanzi Technology Co., Ltd., Shaoxing Yangshi Textile Co., Ltd., Zhejiang Shendun Textile Co., Ltd., and Ye Zhi, Keqiao District, Shaoxing Four fabrics companies of Textile Co., Ltd. conducted in-depth exchanges on creative design, product development and innovation cooperation.
It is reported that the “Jingwei Master Enters Keqiao Enterprise Special Exchange Meeting” event is sponsored by the Textile City Construction Management Committee, China Textile Information Center, China Women’s Clothing FabricPopular Trends Hosted by research institutes, etc.
Accurate connection and win-win results
As a Korean designer who established his career in China, Jin Jiying always takes the accurate grasp of clothing quality, fashion trends and the simplest pursuit of beauty as his brand design concept, and advocates using modern art forms to express the pursuit of trends.
“This visit to Keqiao fabric companies is to prepare for the theme release of clothing at the 2022 Keqiao Fashion Week (Autumn).” Jin Zhiying said that this brand release will continue its consistent casual and fashionable style, with suits, Categories such as skirts and trousers are involved, and you need to look for casual fashion fabrics and functional sports fabrics.
“This time designers came to our company to look for outdoor functional sports fabrics, and the product needs are very clear. The designers are more interested in solotex bio-based, hitech technology series sun protection and hollow yarn products, as well as some additional functionality. The products are also highly matched with the needs of designers.” Qi Chenye, a fabric salesperson at “Wanzi Technology”, said that the company is committed to upgrading the HAOLISHI brand into a new functional fashion brand, and cooperation with designers may provide new opportunities for the brand. Upgrading and development bring new opportunities.
“‘Shendun Textile’ focuses on the R&D and production of various mid-to-high-end fabrics, mainly engaged in color-spun ecological element fabrics, polyester viscose blended fabrics, nylon-ammonium polyfiber functional fabrics, knitted casual sports fabrics and other categories. ” Andy, assistant to the chairman of “Shidun Textile”, pointed out that the fabrics selected by designers are mostly popular products such as dyed yarn, TR, and polyester with exquisite patterns and bright colors. He hopes that designers can design fabrics into clothing and use fabrics to The transformation of results helps the company further enhance its influence in the women’s clothing market.
Interoperable concepts help innovation
“As a company specializing in R&D and production of functional outdoor sports fabrics, ‘Yang Shi Textile’ leads the consumer market with its ‘small but refined’ professional positioning. Designers like sun protection fabrics, anti-UV fabrics, and cool fabrics Products such as these have excellent functionality.” Zhang Bin, product director of “Yangshi Textile”, said that innovation is the fundamental driving force for enterprise development, and R&D strength based on customer needs can enable enterprises to maintain their leading edge. He hopes to be able to compete with design in the future The two companies have reached long-term cooperation and jointly carry out product innovation and research and development.
“‘Ye Zhi Textile’ is an enterprise specializing in the R&D, production and sales of clothing fabrics, mainly engaged in various types of knitted and woven fabrics.” “Ye Zhi Ye Yuefang, general manager of Textile, pointed out that the company attaches great importance to original design. With the Korean version trend prevalent, cooperation with Korean designers will help R&D personnel understand the most cutting-edge fashion trends, improve the level of innovation, and develop fabric products that meet market demand.
“The rich products of the four companies basically meet my needs for fabrics. Finding the right point of cooperation and combining the cutting-edge Korean fashion trends with Keqiao textile products will help achieve a win-win situation and promote the cooperation between clothing brands and Keqiao. Keqiao fabric companies go global together.” Jin Zhiying said that the process of visiting Keqiao fabric companies is actually a learning and improvement process. The novel and diversified fabric products of the four companies gave her a clearer understanding and planning of the direction of clothing design. “Designers need to constantly absorb new ideas to sustain design inspiration.”
Creating an “international textile capital” in the new era is an important goal for the development of Keqiao’s textile industry. This event has built a two-way exchange and mutually beneficial cooperation bridge between international designers and Keqiao fabric companies. It will not only help further promote the integration of international trends and local fashion, but also help Keqiao fabric companies open up their international fashion horizons. Improve product innovation capabilities and inject strong momentum into corporate development.
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