Faced with fierce market competition and an environment of product homogeneity, material innovation has become the key for apparel companies to improve their product and brand power. From September 5th to 8th, China Chemical Fiber Industry Association, China Textile Industry Federation Media Center, Huafeng Chemical Co., Ltd., Tongkun Group Co., Ltd. and Anhui Fengyuan Biofiber Co., Ltd. jointly launched the “Fiber Road- —2022 China Fiber Fashion Trend Docking and Exchange Event”, successively visited Fujian Septwolves Industrial Co., Ltd., Hongxing Erke Industrial Co., Ltd., Jiumuwang Co., Ltd., ANTA (China) Co., Ltd., Fujian Qipai Group Co., Ltd., and Fujian Peak Sports Goods Co., Ltd. The company, 361 (China) Co., Ltd. and Zhongqiao Sports Co., Ltd. shared the fiber varieties researched and released on China’s fiber fashion trends this year, understood the pain points and difficulties of terminal brands in product development, and discussed collaborative innovation A feasible path has laid the foundation for giving full play to the value-added role of innovative fibers in end products.
Fibers and terminals are more integrated
As an important extension activity of “China Fiber Trends”, Fiber Road has effectively built a fiber A bridge of communication between enterprises and clothing brands. In this docking exchange, Wang Yongsheng, deputy director of the Marketing Department of the China Chemical Fiber Association, introduced in detail the products released in China’s fiber fashion trends 2022/2023. For example, rare earth antibacterial regenerated cellulose fiber/nylon is added with rare earth nano-based antibacterial agents, plant-modified antibacterial polyester fiber is added with natural plant active ingredients, and PA/PHBV blend fiber is added with bio-based PHBV natural intrinsic antibacterial ingredients. Both can achieve long-lasting and efficient antibacterial; two-component composite polyester elastic fiber and hygroscopic elastic cotton-like polyester fiber can achieve ammonia-free elasticity with medium and high shape retention; far-infrared polyamide 6 fiber can provide a skin-friendly and non-cold experience; titanium Cationic dyeable polyester fiber can achieve synergy between green catalyst and cationic dyeable technology; recycling PET/PTT two-component composite fiber can achieve regeneration and bio-based low-carbon resonance; cationic recycling polyester fiber can Realizing the superposition of low-temperature dyeing and low-carbon effects…
Whether it is functional innovation or green innovation, these fibers make terminal brands shine, thus further affirming the innovation capabilities of domestic fiber companies. As Zheng Yunyin, senior manager of Qipai Noodles Excipients R&D Center, said: “In the product development process, we pay more attention to functionality, safety and consumer experience. During last year’s Fiber Road event, we learned about many new Fiber provides a good reference for our product research and development. This year we also learned about many fibers that fit our innovative direction and look forward to subsequent application development.”
In fact, the functionality and differences of fiber materials Globalization has allowed terminal brands to taste the “sweetness” of technology, which is particularly prominent among sports brands. For example, Anta has developed a product matrix represented by Nitrogen Technology, Ice Skin Technology, and Blazing Technology, allowing consumers to have a better consumption experience and sense of gain; 361, as one of the best downstream partners in China’s fiber fashion trends, Focusing on functionality and environmental protection, it has successfully applied a variety of new fibers to its product research and development to achieve product sales growth.
Today, in the context of the rising national trend, domestic sports brands such as Anta, 361, Hongxing Erke, Peak, and Jordan Sports are accelerating the pace of material innovation, which will contribute to the innovative research and development of fiber companies. Bring more opportunities. Xie Ganglin, director of the Hongxing Erke Accessories Product R&D Center, said: “There is great potential for innovation in the fiber end. Through direct connection with the fiber end, detours in the fabric development process can be avoided. In the future, we look forward to establishing broader ties with more fiber companies to exchange knowledge. To achieve a win-win situation.” Lin Wenna, director of Peak Apparel Technology Center, said: “The R&D strength, production strength and industrial chain integration strength of leading chemical fiber companies will allow us to take further steps in material innovation, quality control, and cost control.” In this docking exchange, Liu Huizhen, head of Jordan Sports’ fabric development department, and others also had in-depth conversations with fiber companies about the innovative fibers they were interested in, inspiring more innovative ideas.
Innovation and cooperation are more practical
In April this year, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued the “On High-Quality Development of the Chemical Fiber Industry” “Guiding Opinions”, using five key tasks to clarify the direction of high-quality development of the chemical fiber industry during the “14th Five-Year Plan” period, one of the key tasks is to implement the “three products” strategy of increasing varieties, improving quality and creating brands. The “Guiding Opinions” propose that consumers should increase their awareness of Chinese fibers and companies. Encourage enterprises to establish brand cultivation management systems, strengthen brand management team building, cultivate functional fiber brands, and give full play to the value-added role of fiber brands in end products such as clothing and home textiles.
On the road to implementing the “three products” strategy, fiber companies such as Huafeng Chemical, Tongkun Group, and Fengyuan Biotechnology have never stopped. For example, Huafon Chemical is deeply involved in the innovative development of Millennium® spandex in the three dimensions of high performance, functionality and environmental protection. High elasticity, high uniformity and high temperature resistance give Millennium® spandex more competitive advantages. It is also super resistant to chlorine, antibacterial and acid. Millennium® functional spandex such as dyeable and black is favored by downstream industries, such as recycled, bio-based, etc.Xixi® environmentally friendly spandex supports sustainable development; Tongkun Group, as the “Wal-Mart” of China’s polyester filament industry, has successively developed functional products such as spectral heating, antibacterial, flame-retardant polyester fiber, thermal storage and warmth-like cashmere polyester fiber; Fengyuan Biotech continues to explore the industrialization of polylactic acid fiber and applies it to underwear, casual sportswear, bedding and other fields.
“At present, my country’s chemical fiber production accounts for more than 70% of the world’s total, ranking first in the world. At the same time, domestic fiber companies continue to increase their efforts in the development of new fiber products, reflecting differentiation and functionality. and sustainability, etc., providing rich and high-quality raw material choices for downstream development. In recent years, some fiber companies such as Huafeng Chemical and Tongkun Group have successively established corporate research institutes to continuously improve their research and development levels. In the future, we look forward to terminal brands and fiber Enterprises should carry out close R&D cooperation to further leverage the value-added role of innovative fibers.” said Wang Yongsheng, deputy director of the Marketing Department of the China Chemical Fiber Association.
In this regard, Chen Weihong, Supply Chain Director of Septwolves, said: “The development of functional and even multi-functional composite products requires innovation from the fiber end. This is the key to improving the core competitiveness of the company and is also our future development direction. .” Lin Huarong, fabric manager of Jiumu King Pants R&D Center, said: “In the process of new product development, we encounter many pain points, which often need to be solved with the fiber end. Through the platform of China’s fiber fashion trends, we have a close relationship with fiber companies. In order to have more direct communication, we will also conduct more practical cooperation in the next step to form more operable cases.”
Undoubtedly, the fiber road has become a two-way road for fiber companies and terminal brands. The road to innovation. “Compared to the first Fiber Road docking exchange, we have gained further from this event. From the terminal brand gradually understanding the strength of Huafon Chemical and the quality of Millennium® spandex, to the terminal brand actively inviting us to participate in product research and development , as well as combining the directions of interest of terminal brands to cooperate among different fiber varieties to achieve multi-dimensional effective docking, the value and significance of the fiber road are obvious.” said Sun Luping, manager of Huafeng Chemical Marketing Department.
Keywords:
Market competition, collaborative innovation, fiber development path
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