In 2022, Jifa Group has gone through 67 years of development. Over the past sixty-seven years, generations of Jifa people have followed the progress of the Republic, inherited the past and forged ahead, and experienced institutional changes since the founding of the People’s Republic of China from handicraft cooperatives to collective economy, joint-stock reform, and private economy. Jifa has gone from the “1st Five-Year Plan” to the “14th Five-Year Plan”, leapfrogged from hair products to knitwear, and developed into diversified operations. In the process of hard work, it has realized the transformation of the enterprise from small to large, from weak to strong, and accelerated the transformation from extensive to extensive. At the same time, it is transforming from single to diversified, from localization to internationalization, from mid- to low-end to mid-to-high-end, from scale efficiency to quality efficiency, and has accelerated the transformation while overcoming difficulties. upgrade.
Decades of steady development are due to innovation drive, talent support, policy support, and conversion of old and new driving forces. It is also inseparable from diversified market expansion, resource optimization allocation, deep integration of informatization and informatization, and Digital transformation, smart factory construction and many other factors. Jifa has successively won the “National May 1st Labor Award”, “National Innovative Enterprise”, “National Technological Innovation Demonstration Enterprise”, the first batch of “Environmentally Friendly and Resource-Saving Enterprises” in the country, “China Export Quality and Safety Demonstration Enterprise”, National-level “Manufacturing Individual Champion Demonstration Enterprise”, China Industrial Award Commendation Award and other honorary titles.
Actively adapt to changes and proactively seek change
Achieve three major goals in the “14th Five-Year Plan”
Since the reform and opening up, from 1978 to 2022, the taxes paid by Jifa Group have increased by an average annual rate of 18.63%, operating income has increased by an average annual rate of 20.21%, and employee wages have increased by an average annual rate of 10.93%.
Today’s world is facing changes unseen in a century. From the perspective of the international situation, the COVID-19 epidemic is still spreading around the world, the uncertainty and instability of world economic development are becoming increasingly prominent, trade protectionism is rising, unilateralism is rising, the world economy is sluggish, and the global market is shrinking, which has brought strong impacts and Deep impact. Judging from the domestic situation, driven by a new round of information technology revolution and industrial transformation, the traditional textile and garment industry has entered a new era of transformation and change from the industrial economy to the digital economy.
“Under this situation, it is impossible not to innovate, and innovation is impossible if it is slow. If you do not recognize changes, do not respond to changes, and do not seek changes, you may fall into strategic passivity, miss development opportunities, and stop moving forward. Even falling behind.” Yang Weidong, chairman of Jifa Group, knows very well that only by focusing on the long term, facing the future, advancing with the times, caring about enterprises and industries, actively adapting to changes, and taking the initiative to seek changes, can we seek innovation amidst changes, seek progress in the new, and Make breakthroughs while making progress, and always keep up with the pace of the times.
Yang Weidong has emphasized many times that in a new era and at a new starting line, every Jifa employee shoulders the mission of high-quality development and the responsibility to become better and stronger. We must thoroughly implement the innovation-driven development strategy and actively fulfill our humanistic, social, environmental, market, and sustainable development responsibilities; we must adhere to a world perspective and international standards, plan future development from a strategic perspective, and combine our original aspiration, mission, and responsibilities , belief is given to products and brands, and rooted in the company’s corporate culture, values and development vision. These thoughts were integrated into the development strategy when the “14th Five-Year Plan” was formulated and have been reflected in specific practices. It is about to achieve the “three major goals and tasks” during the “14th Five-Year Plan” period:
First, the production and manufacturing will transform to intelligence and flexibility, and the industrial Internet-enabled transformation of the entire industry chain will be basically completed. The large-scale personalized customization model is widely used, and the level of intelligent manufacturing and flexible production ranks among the top in the same industry nationwide.
It is necessary to vigorously promote the construction of the industrial Internet, deeply participate in Qingdao’s three-year industrial Internet campaign, promote the application of emerging cutting-edge technologies such as artificial intelligence, big data, and 5G in the industrial chain, and accelerate the development of all links in the industrial chain. Transform into digitization, networking, and intelligence, accelerate the construction of smart interconnected factories, digital workshops, and automated production line demonstration projects, explore the application of industrial robots in the industrial chain, and build a new manufacturing ecosystem.
The second is to shift product supply to branding and high-end, realize the transformation from OEM to ODM to OBM, strengthen the construction of independent brands, and form a mutually dependent relationship between design and processing and independent brands. A development pattern that keeps pace with each other. It is necessary to actively integrate into the new development pattern of “dual circulation”, innovate service models, improve service capabilities, optimize service quality, stabilize the export market, expand the domestic market, increase market share, and expand the scale of imports. It is necessary to improve creativity and design levels, innovate marketing models, carry out cross-border e-commerce, promote personalized customization, and further enhance new competitive advantages with quality, technology, design, brand and service as the core.
The third is the transformation of the industrial ecology to green and fashionable. Relying on technological empowerment, cultural empowerment, and design empowerment, we will promote the all-round improvement of greenness and fashion, forming a more complete industrial chain, a more optimized development ecology, A development pattern with stronger competitiveness.
Brand, technology, talent, sustainability
Build a “four-have” enterprise
In recent years, the traditional textile and clothing industry has accelerated its transformation into technology, green and fashion industries, and its unique advantages have become more clear.�, high-end manufacturing, brand building, digital intelligence level, and cluster internationalization are constantly improving. As any enterprise in the modern manufacturing industry, if it wants to make steady progress and make achievements, it cannot do without the support of brand, technology, talents and sustainable development.
Under the leadership of Yang Weidong, Jifa pays special attention to the construction of its own brand. In recent years, we have vigorously implemented the “three-product strategy” of increasing varieties, improving quality, and creating brands, and strived to create the image of a “four-owned enterprise” with culture, responsibility, responsibility, and dreams. Product grades and product quality have been continuously improved, and social status and influence continues to increase; Jifa has successively obtained 1 Chinese Well-known Trademark, 2 Chinese Famous Brands, 16 Shandong Famous Brands, 2 Shandong Famous Trademarks, and 8 Qingdao Famous Brands; Jifa has been awarded the Chinese Time-honored Enterprise and the National Brand Cultivation Demonstration Enterprise , Advanced Enterprise in Targeted Poverty Alleviation and other titles. Yang Weidong has always been based on the strategic basis of global trade and actively implemented the strategy of “paying equal attention to internal and external markets”. In recent years, we have actively integrated into the new development pattern of “dual circulation”, optimized market structure, product structure, market layout, and trade methods. While consolidating traditional markets and developing emerging markets, we have also actively deployed potential markets, expanded domestic markets, and successfully responded to Overcoming various difficulties and challenges, the market share has continued to expand, and the proportion of internal and external sales has continued to be optimized.
Strong technology makes an enterprise strong. Technological innovation has always been an important force in leading transformation and promoting upgrading, and is also a key factor in promoting steady progress of Jifa. Over the years, we have been at the forefront of the industry, aiming to be world-class, strengthening innovative research and development, focusing on scientific and technological research, improving process technology, strengthening industry-university-research cooperation, strengthening collaborative innovation, and participating in the “National Advanced Functional Fiber Innovation” through capital participation. Center” and “National Advanced Printing and Dyeing Technology Innovation Center”; established the first “National Enterprise Technology Center” in the country’s knitting industry; implements more than 100 key technological innovation and research projects every year, and has undertaken 23 national, provincial and municipal science and technology projects Research and development of projects; formulated more than 80 national and industry standards; mastered a large number of core technologies and patents with independent intellectual property rights, and many achievements have won national, provincial, municipal and industry science and technology progress awards; independently developed ” The overall technology of the “Key Technology and Equipment Research and Development Project for Supercritical Carbon Dioxide Anhydrous Dyeing of Polyester Cheese Yarn” has reached the international leading level, and the world’s first waterless dyeing industrialization demonstration line has been established. It was listed in the 2020 “Technology China” leading technology and was included in Shandong A major provincial scientific and technological innovation project, it has received widespread attention and praise from both inside and outside the industry and at home and abroad.
At the same time, Jifa adheres to the strategy of “strengthening the enterprise with talents”, continuously speeds up the construction of corporate culture, uses the logic of the market to attract, educate, employ and retain talents, and relies on advanced corporate culture to shape An excellent talent team. So far, Jifa’s rich corporate culture has influenced and cultivated a large number of cadres and employees. 103 people have been awarded the title of national, provincial, municipal and industrial labor model, 5 people have won the National May 1st Labor Medal, and 7 people have been awarded National technical experts, 8 people have been awarded chief technicians of Shandong Province and Qingdao City, and 35 people have become national industry and Shandong Province technical experts; the growing talent team and the numerous innovative achievements that continue to emerge have contributed to the transformation, upgrading and sustainability of the group. Sustainable development provides solid talent and intellectual support. The group has also been rated as “National Enterprise with Harmonious Labor Relations” and “National Model Employee Home”.
Achieving sustainable development has always been the goal that Jifa is committed to pursuing. Jifa Group focuses on the “four new” economy, focuses on green development, deeply cultivates the circular economy, applies low-carbon technology, and strives to improve the level of green manufacturing and green production. It has been at the forefront of the industry in terms of reclaimed water reuse, heat energy recovery, photovoltaic power generation, energy conservation and emission reduction, and green and low-carbon technologies.
For more than half a century, generations of people have worked together to innovate and start businesses, witnessing the historical process of the revitalization and development of China’s textile and apparel industry and its strengthening of the world. In the future, Jifa people will continue to not forget the original intention of development, keep in mind the mission and responsibility, adhere to the leadership of science and technology, strengthen innovation drive, deepen internal management, expand diversified markets, and continue to move forward and grow together with the Chinese textile industry in the wind and rain.
Keywords:
Private economy, textile dream of a strong country
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