In today’s society, “Generation Z” has gradually become the main consumer of clothing. Their consumption outlook has changed, and they no longer blindly follow traditional big brands. More high-quality, high-value Chinese original designs are increasingly favored by them. Therefore, contemporary people’s demand for formal wear not only focuses on its business and practicality, but also pays more attention to its culture, recognition and design. Facing new situations and challenges, Shandong Nanshan Zhishang Technology Co., Ltd. has joined forces with the China Fashion Designers Association to launch the Nanshan Zhishang Cup·The First China Formal Wear Design Competition, aiming to empower new changes in the formal wear industry and promote the textile industry. “Become a butterfly out of cocoon”.
As the first event focusing on the formal wear design category, the competition has attracted great attention from the entire industry since its launch, attracting domestic design institutions, design companies, independent designers, and institutes. Teams of teachers and students from the school signed up to participate in the competition, and the scene was enthusiastic. The participating teams also showed the characteristics of being young, high-level, and high-level. Recently, the competition finals and awards ceremony came to an end in the first workshop of 751DPARK in Beijing. The outstanding performance of 22 contestants brought the competition to a successful conclusion.
On the show, Generation Z designers do not stick to the existing formal formal styles on the market, and effectively balance dignity, leisure, and innovation. Many entries are based on traditional culture, incorporating Chinese mythology, national customs and other related elements, and combined with the trends of the new era, giving formal wear a new look. Many contestants even reflected their own examination of urban life, modern culture, and self-worth in their works…Using unconventional and non-rigid visual language to create a new style of modern formal wear with “Chinese characteristics”, providing a new look for contemporary formal wear. The development process has sounded a new clarion call.
Tracing the laws of historical development leads the evolution of formal wear
Tailor-made formal wear is the Chinese aesthetic It is an important clothing symbol in the sense that it represents our new look at the forefront of the world, and it is also a fashion symbol for China to lead innovative development. However, looking back at the history of fashion development of formal wear in my country, we find that what remains unchanged is a fashionable heart.
The popularity of formal attire in our country can only be traced back to the 1840s. At that time, suits were slowly introduced into China and were generally worn by foreigners who came to China and those who went abroad to do business. , Most Chinese people studying abroad wear suits, which makes Chinese people slowly realize the existence of suits. After the founding of the People’s Republic of China, the dominant style of clothing has always been the Mao suit, and the style of formal clothing at that time became an “oriental” paradigm. After the reform and opening up, with the emancipation of the mind and the development of the economy, suits once again flooded into our country with an unstoppable international trend, and wearing broad-shouldered suits gradually became a fashion. At the turn of the millennium, the “frigid” minimalist style emerged, and the essentials of formal dress design were also minimalist. The formal styles that people began to favor were gradually narrow-body trousers paired with slim ties, and slim-fitting suits were also recognized by everyone. mainstream. But now, with the rise of the Generation Z consumer group, the formal wear of the post-millennial generation has begun to develop in a personalized and diversified direction. In fact, the boundaries between formal wear, casual wear, and sportswear have become blurred. In terms of matching, “old enemies” They also met often and formed new dressing styles.
Nanshan Zhishang and the China Fashion Designers Association took this competition as an opportunity , exploring the direction of contemporary formal wear design and helping the progress and promotion of the formal wear industry. We all know that “rejuvenation” is the catalyst for the redevelopment of the industry’s urgent needs. The new generation of young people have been seamlessly connected with the network information age since they were born. They are greatly influenced by digital information technology, instant messaging equipment, and smart phone products. They Formal wear has its own opinions, representing the most diversified, dynamic and personalized side of China’s consumer market, and embodying the strength, resilience and broad space of China’s economy.
Therefore, the competition attaches great importance to young design forces and the consumer market. The participants are targeted at new generation designers such as independent designers and design students. These young talents are full of energy. After the assessment of the preliminary and semi-final system, they have all demonstrated their “bottom-of-the-box” design capabilities to connect with the market and accept the needs of emerging markets. Baptism and testing. From this, we can also see Nanshan Zhishang’s intention to integrate fashionable and youthful elements into formal wear design. In addition, from the perspective of the fashion industry chain, the new generation of designers discovered by the competition have also injected strong vitality into the traditional formal wear industry. Through the medium of the competition, a “fusion device” of formal design aesthetics has been created, which has become a shining star in domestic fashion design competitions.
Keywords:
Main consumer design new trend
AAA composite fabric mesh VEGTRHYTJ
