H&M Group has launched a new denim collection that saves water at all stages of production and announced the opening of its first outlet in the UK.
Swedish H&M is committed to practicing sustainability with its denim suppliers and developing the first denim series that can save water; also announced in the UK Opened the first outlet, focusing on customer experience and sustainability.
The group stated that the water-saving denim series is produced in cooperation with suppliers that use water circulation systems in the washing stage. In addition, all denim is washed using water-saving dyeing technology, which has received a low environmental impact rating after being evaluated by sustainable textile solutions company Jeanologia through “Environmental Impact Measurement (EIM)”.
In order to make this series more sustainable, H&M uses laser technology to print styles to replace the traditional printing process that uses a lot of chemicals; it also uses industrial waste and Fabrics such as recycled clothing, recycled yarn, labels and pockets, and partially recycled metal zippers and trims.
H&M’s first outlet in the UK opened in Affinity Staffordshire shopping center in April. Toni Galli, the group’s UK and Ireland country manager, said: way and the best prices, providing high-quality fashion products. H&M Staffordshire will provide a “modern and meaningful shopping experience that celebrates style, creativity and culture”.
The group will take sustainability as its business core and integrate this concept into outlets; the store will focus on high-end fashion and outlet prices, and sell men’s clothing , women’s and children’s fashion.
In February, H&M announced the launch of online shopping products that are more popular with consumers in the Swedish and German markets to encourage customers to participate in circular work.
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