Innovation is the first driving force for development. In 2009, a high-rise building focusing on innovative design, the Creative Building, rose from the ground. This is the core plot of textile creativity in the district. In the textile industry creative design base constructed of multiple building blocks connected in series, 149 fashion, creative, and design institutions and more than 1,200 professional talents collide here for inspiration, and the world The design concepts of many popular textile fabrics, clothing, and home textile products originate from this.
Two-way empowerment spreads its wings to the world
Technology is the primary productive force, talent is the primary resource, and innovation is the primary driving force. In recent years, the district has included the textile creative industry into one of the “five major” 100 billion industries that will be developed during the district’s “13th Five-Year Plan” and “14th Five-Year Plan”. The fashion creative industry has become a way to stretch the local textile industry chain and cultivate new economic growth points. , an important support for realizing economic transformation and upgrading. In 2018, the district launched a new three-year improvement plan (2018-2020), upgrading the development pattern of the three parks based on the original F5 Creative Park, Science and Technology Park, and Creative Park to a “one core, two centers” model, that is, based on creativity Building, Textile City Creative Park, Chinatex Building, Chinatex International Fashion Center, etc. will be the core to create a “Fashion Creative Valley”; at the same time, a dyeing and finishing art center with Lanyin Fashion Town as the main body and Shaoxing Textile Equipment Characteristic Industry A base-based textile equipment design innovation center.
The two-way empowerment of textiles and design will speed up the transformation from a “city on a piece of cloth” to an “international textile capital”. From 2011 to 2021, the design service revenue of textile industry creative design base enterprises increased from 70 million yuan to 351 million yuan, driving the sales revenue of industry enterprises to jump from 4 billion yuan to 41.512 billion yuan.
“In the next step, we will use the platform of Textile Creative Base as the basis to make the two ends of the ‘smile curve’ of our textile enterprises bigger and stronger – the design and R&D end and the brand end.” Member of the Party Working Committee , Wang Xiaodong, director of the Textile City Creative Center, said that they will use the Creative Building as the core to deepen the talent introduction policy and attract more domestic and foreign designers and brand companies to settle in. At the same time, they will vigorously build a ‘preferred’ brand to promote the entire textile industry. The transformation and upgrading of the textile industry have given the company more confidence to go global.
Planting sycamore trees for the park building competition
On October 18, the reporter came to Shaoxing Color Citron Textile Technology Co., Ltd. on the 7th floor of the Creative Building. Chairman and team leader Sheng Suying and her designers are discussing textile patterns to be launched next spring.
“In the past, merchants cut fabric samples and brought them from Guangzhou, Shanghai and other places, and we modified them based on imitations.” Sheng Suying said that more and more merchants felt that textiles were lacking in quality. Innovation. So, she came up with a bold idea: to make pattern designs for textile fabrics. In order to make up for the shortcomings of textile creative design, Shaoxing County fully launched the construction of the district textile industry creative design base in 2008. The base includes three major sections: F5 Creative Park, District Science and Technology Park, and Creative Park, officially announcing its entry into the fashion creative industry. horn. In 2009, the Creative Building was completed and put into use. In the same year, the first batch of 18 companies settled in the Textile Creative Center signed contracts.
As one of the first 18 companies to settle in, Sheng Suying and her team became the first to take advantage of the situation. Currently, Color Citron Textile Technology Co., Ltd. has a digital textile database consisting of more than 100,000 patterns and 1,106 pattern copyrights.
At the same time, since 2008, government departments have continued to hold China University Textile Design Competition, Creative Industry Expo, Textile and Clothing Fabric Creative Design Exhibition, Creative Cartoon Exhibition, Textile Fabric and Pattern Design Competition, and China International Fashion Creativity Many creative activities and design competitions, such as design competitions, build a docking and communication platform for creative design companies and textile manufacturing (trade) companies to promote the development of the creative industry.
Up to now, the textile industry creative design base has gathered 149 organizations related to textile fashion, creativity, and design, and has successfully cultivated a number of companies such as Jimalang Silk, Color Citron, Original Color Digital, and Best Clothing. Local design companies and designer brands, and successfully introduced a number of public service platforms such as the China Women’s Clothing Fabric Fashion Trend Research Institute, POP Design, and Wu Haiyan International Fashion Research Institute.
The Jingwei Plan attracts phoenixes
Plant sycamore trees to attract phoenixes. As the construction of creative design bases in the textile industry has moved from blueprint to reality, and a package of policies such as the “Three-Year Action Plan” to cultivate innovative enterprises, special enterprise incentive funds, and the “Jingwei Plan” for creative design talents have been introduced, talents from home and abroad have Settled in innovation and entrepreneurship.
Shaoxing’s grandmother Tu Jun is the destined person in this wave of talents. In 2011, Tu Jun resolutely quit her job at a Shanghai state-owned enterprise because of her hometown feelings and her optimism about the potential of the creative industry in China Textile City. She led her team to the Creative Building and founded Zola Fashion Design Co., Ltd. After more than ten years of accumulation, her immaturity has faded away. Now she has just won the title of “China’s Top Ten Fashion Designers” in the 28th session and is already a hot designer in the Chinese fashion circle. “With the help of this platform, we are also growing step by step. I hope that in the future we can have a deeper integration with local fabric merchants and culture, and contribute our own strength to the fashion industry.” Tu Jun said.
There are more and more young designers like Tu Jun.Arrived and settled in the textile industry creative design base including the Creative Building. In recent years, under the guidance of the talent-strengthening district and innovation-driven strategies, the district has expanded its talent cultivation platform through innovative talent introduction mechanisms, and has become a fertile ground for creative transformation with its superior environment, efficient platform services, and precise talent assistance strategies. Since the district first launched the “Jingwei Plan” for creative design talents in 2020, a group of high-end talents engaged in design and development work in the large textile industry chain have been selected every year, and a large number of high-end creative design talents across the country have been attracted to settle and start businesses with bonuses of up to 1 million yuan. Innovation.
Up to now, the textile industry creative design base has gathered more than 1,200 relevant professionals, including Wu Haiyan, a professor at the China Academy of Art and Golden Summit Award designer, Lu Yue, a professor at the Central Academy of Fine Arts, and a professor at the Tsinghua Academy of Fine Arts. 97 outstanding creative design talents including Yao Jianwei and Donghua Dahua Professor Chen Jianhui arrived, and 25 of them settled directly.
Keywords:
Fashion Empowerment International Textile Capital
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