Dior, which has been frequently involved in public opinion crises in China in the past three years, has been seeking opportunities to reverse the situation and try to show favor to the Chinese market. The Chinese buckle controversy stemmed from the Chinese team’s original intention to reconnect with the market, but the method was too far-fetched.
A few days ago, Dior released the 2023 early spring ready-to-wear series advertising blockbuster, which aroused heated discussions among fashion practitioners and netizens because of its wording. The article explained: “Chinese buckles are integrated into a variety of designs. A tribute to the time-honored Chinese culture.”
The Dior 2023 early spring ready-to-wear show was released in Seville, Spain, in June this year. This season, Maria Grazia Chuiri said that she drew inspiration from the legendary flamenco dancer Carmen Amaya from Spain. Maria will Traditional Spanish craftsmanship is integrated into the design of 110 sets of clothing this season. For example, relief embroidery is added to the brand’s classic Bar Jacket and Lady Dior, and such embroidery is also produced by the Jesús Rosado embroidery workshop in Spain, and various skirts The outfit features intricate lace elements.
It was originally a military uniform of the cavalry regiment, a daily jacket worn over a shirt. Although it was later adopted and modified by women, the original system was still retained.
It can be seen that this series is obviously inspired by Spanish culture, and the jackets in the advertising film do not use Chinese-style buckles. The jackets in the Dior commercials do not use Chinese-style buckles. This is in line with Chinese culture. It would be too far-fetched to forcibly involve the elements.
Not long ago, #DIORPlagiarism# and #DIORCULTURALAPPROPRIATION# were on the hot search. The cause of the matter was that someone discovered that the sixth look of Dior’s 2022 early autumn series was suspected to be a horse-faced skirt, a traditional Chinese dress from the Ming Dynasty. .
At that time, when the French luxury brand Dior had not yet responded to the controversy over the “appropriation” of the horse-faced skirt, a traditional Chinese dress, after netizens in mainland China discovered suspected plagiarism, the skirt was removed from the Chinese official website. However, it is still available for sale abroad. It was not until overseas students launched a demonstration that Dior completely removed this skirt from the shelves…
The matter of Dior’s “colliding” horse-face skirt in July has not yet been clarified. , the topic of “plagiarizing flower and bird pictures” was on Weibo’s hot search list again on August 2. When the brand was criticized by public opinion, the discussion about “cultural appropriation” also gradually heated up.
In the 2022 autumn and winter new ready-to-wear series, several pieces of clothing seem to be printed with the style of traditional Chinese flower and bird paintings. However, when checking the product details, Dior calls it the iconic Jardin d’Hiver (Winter Garden) of the series. pattern.
Keywords:
Dior Chinese Culture Horse Face Skirt Controversy
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