Japanese textile companies are committed to exploring overseas markets and broadening product sales. Material exports to Europe and local sales in China have gradually become the mainstream businesses of various companies. In severe environments such as the global economic downturn and the appreciation of the yen, the limitations of being limited to Japan’s domestic market have become more and more obvious. How to expand overseas markets such as China in order to survive has become an unavoidable issue for companies.
Daiwa Textile Company proposed a new business strategy focusing on local sales in China. For a long time, China’s business has been focused on establishing and improving production infrastructure. The sales of products are limited to men’s clothing materials for Wenzhou companies, and all must be done through Shanghai trading companies. In the spring of 2008, the company expanded the business scope of Yamato Textile Industry (Suzhou) Co., Ltd. and established a new sales system. In addition to the finished fabrics produced by the factory, the products that can be sold include various other types of products, and gradually established a sales system based on this. .
Kurashiki Textile Co., Ltd. concentrates all its efforts on comprehensively expanding and promoting overseas markets. Although products such as denim fabrics and raw yarn can still maintain good performance in exporting materials to Europe and the United States, looking at the overall situation, how to strengthen the Chinese market will become a key issue in the future. The company will strengthen cooperation with the subsidiaries responsible for OEM business, integrate all aspects of the group’s efforts to comprehensively promote the Chinese market strategy, and start dispatching expatriates specifically responsible for domestic sales to Shanghai from January 2009 to provide support. The plan to establish a domestic legal person in China is also under further discussion.
Fujibo Textile Company continues to maintain strong momentum in exporting mercerized yarn to the Hong Kong market. Although the performance figures have declined due to the impact of exchange rates, President Teruo Kuwayama said that “the company’s determination to strengthen its export business has not changed.”
